AdExchanger Programmatic I/O New York

Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea.

In this keynote marketer session, Keurig Dr Pepper SVP of Connected Media Ben Sylvan will share how the beverage giant brings data, precision and personalization to the beverage giant's creative marketing.

In a rapidly evolving digital landscape, marketers are continuing to look towards authenticated reach to drive advertising impact across the open internet. Learn how to connect with high-intent audiences more efficiently using Amazon DSP's robust signals and the industry's largest in-home footprint across streaming apps.

The rise of AI-powered discovery, including search chatbots, has whittled away at publisher referral traffic. But AI also has the potential to open up new traffic and revenue streams, as publishers explore content licensing deals and partnerships with emerging ad platforms.

CTV is the key long-term opportunity in the advertising landscape. Yet as its addressable market expands, CPMs are normalizing, pushing publishers to differentiate their supply through levers like efficiency and measurement rather than price alone.

Presented by The Women in Programmatic Network (TWIPN). Learn how to land your first speaking opportunity with insider guidance from TWIPN leaders and conference organizers.

Join us for Speaker Office Hours – your chance to pick the brains of a few of our brilliant presenters in a casual, no-pressure setting.

Wall Street's love affair with digital advertising has been anything but steady – and the winners and losers are shifting fast. Google's grip is loosening, The Trade Desk has surged (and slumped) and Amazon is muscling in as a force well beyond retail media.

Bayer underwent a multi-year journey to in-house programmatic and spent more on digital media. Join Glenniss Richards, who led Bayer's media in-housing effort, as she shares how the team transformed its media and measurement models.

Break bread and catch up on the day with other attendees at our networking lunch.

As programmatic ecosystems become increasingly complex, SPO has evolved from a buzzword to a core programmatic strategy. Katie Evans, President of Operations at Magnite, will explore the rise of ad tech consolidation, the importance of direct connections between buyers and sellers.

CMOs are early adopters of generative AI, with nearly 70% of marketers experimenting with tools or hatching plans to implement AI over the next six months. Gartner VP Nicole Greene shares how to move beyond operational efficiency use cases.

A no-holds-barred fireside chat with Alvaro Bedoya, the former FTC commissioner who's fighting the Trump administration over his illegal firing. Expect a candid conversation about consumer protection, ad tech in the crosshairs, the future of privacy.

An intimate conversation with Tatari's CEO sharing a unique perspective on the shifting dynamics of TV and programmatic advertising, exploring how brands and agencies are rethinking value, outcomes, and the role of Supply Path Optimization.

Audio reaches consumers during screen-less moments, like commuting and cooking, and captures 25% of media time. Yet audio only gets 8% of ad budgets. Attend this panel to understand the current audio opportunity and what innovation needs to happen to make 2026 'The Year of Audio.'

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Join The Women in Programmatic Meet-up. Network with women in the industry, make connections and discover a support system for career advancement.

As AI disrupts every corner of advertising, the rules for building lasting connections are being rewritten. In the future, brand measurement won't just be important — it will be the competitive advantage.

Programmatic is coming for CTV. Upfronts include programmatic commitments and buyers crave the flexibility to buy programmatic. From supply path optimization in CTV to measurement, targeting and transparency, there's work to be done.

Live events are the most dynamic, demanding, and valuable environment in CTV. Join Google's Shane Peros and BCG's Don Massoni as they unpack how programmatic infrastructure must adapt to the complex realities of live CTV.

AI isn't just transforming agencies – it's rewriting the entire playbook. Join leaders from three top agencies as they reveal how they're harnessing AI to reshape strategy, boost performance and future-proof their business.

Gather with fellow #PROGIO attendees for our opening night party. Enjoy apps, drinks and some fun with old and new friends alike.

The digital marketing industry's biggest night! Join us as we crown this year's AdExchanger Awards winners live on stage.

Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea.

Aroma Joe's is one of America's fastest-growing QSRs. Hear how the coffee shop chain blends programmatic CTV, direct-to-publisher deals and high-impact broadcast to unlock new value in local and national streaming.

Hillary Slattery, Senior Director of Programmatic, Product at IAB Tech Lab, breaks down the messy, magical process of the 'programmatic-ing' of CTV. From business headaches like transparency and curation to technical hurdles like delivering ads into CTV environments.

Measurement has never been this fast, and it's getting faster. As advertisers have returned to holistic measurement approaches like marketing mix modeling (MMM), upstarts as well as advertising giants such as Meta and Google have started to change the expectation that media mix modeling should take weeks or months.

The promise of CTV is tremendous, but realizing its full potential remains complex. Cadent will explore the root causes of fragmentation and challenge common assumptions, equipping advertisers with a practical framework for CTV investments.

AI is transforming advertising by redefining how marketers drive outcomes, maximize ROAS, and reach audiences with precision. Epsilon and Proximic by Comscore will share how they're applying AI and privacy-first innovation to deliver performance at scale.

AI agents are redefining programmatic advertising, making workflows faster and linking platforms through A2A and MCP connections. In this interactive session, you'll build your own AI agent to power media planning and activation, no coding needed.

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Presented by The Women in Programmatic Network (TWIPN). Learn how to land your first speaking opportunity with insider guidance from TWIPN leaders and conference organizers.

Join us for Speaker Office Hours – your chance to pick the brains of a few of our brilliant presenters in a casual, no-pressure setting.

Think you know your JSON from your VAST? Step into the trivia arena for a fast-paced challenge where ad tech history, acronyms, and oddball company names collide.

AI is disrupting agency workflows and processes. In this head-to-head presentation, two ad agencies, Butler/Till and WPP Media, share how they're using AI for planning, research, creative and optimization.

With signal loss rising, retail media booming, and CFOs demanding proof, this session explores how Movado & WITHIN are redefining measurement and moving beyond siloed metrics to a unified view of impact across the customer journey.

Over $700 billion will be spent in digital ad auctions this year. Ben Hovaness will reveal what really happens under the hood and present a cross-industry effort to establish transparency standards.

The content publishing space is undergoing a significant transformation. Jason White created a system of AI agents keeping users dwelling, scrolling and transacting by leveraging the power of LLMs.

CTV has long been hailed as the future of video advertising, but advertising dollars haven't followed at the same pace. Moe Chughtai and Miles Fisher explore 3 key reasons why that gap exists and how AI will remove those hurdles in the next 18 months.

Pairing programmatic media with retail media data can bring the best of commerce and media together. Learn how to bridge the upper and lower funnel by putting retail data and media to work.

Break bread and catch up on the day with other attendees at our networking lunch.

Attribution expert Madan Bharadwaj and a marketer break down the core building blocks of modern marketing measurement, walking through a real-world case study showing how attribution best practices can uncover insights and improve performance.

Sell-side packaging is the new normal in the programmatic supply chain. Join this session with Jounce Media's Chris Kane to understand the ways curated deal IDs are packaged and priced and the most common pitfalls buyers need to avoid.

Retail media is redefining how brands reach shoppers. This fundamentals session demystifies the retail media landscape and clarifies how objectives, data, buying, measurement and creative differ from national campaigns.

Video represents 90% of the world's data and is the dominant vehicle for advertising. This session reveals how multimodal AI is cracking the video code, teaching machines to recognize emotions, detect brand logos, and identify the perfect moment for contextual ad insertion.

Seedtag's Jon Wallett and Charlotte Diemer break down the five unmissable elements shaping omnichannel in 2025, and why neuroscience is the secret to capturing attention, building trust, and driving results in a privacy-first world.

When data providers, SSPs, and agencies collaborate, the result is smarter targeting, stronger signals, and higher-quality media. This panel will highlight the 'when and why' of supply-side data curation.

Find your people! Meet-ups for Publishers, Agencies, Brand Marketers, The Women in Programmatic Network and Investment Seekers will be taking place during this networking break.

SPO 2.0 is bigger than efficiency: it's about insights, understanding who your partners are, and setting your own standards to mitigate risk. Beyond efficiency, SPO can directly inform brand safety and suitability decisions.

Advertisers and their agencies navigate a sea of change thanks to macroeconomic influences, AI innovations and performance pressures. Lauren Fisher discusses major influences facing agencies and brands and what it means for the future of their relationships.

With dozens of alternative IDs promising scale, accuracy and interoperability, this workshop explores how to frame identity evaluation not as a vendor checklist, but as a dynamic balancing act between accuracy, confidence and accountability.

A reality check on which ad tech companies and platforms will survive the many challenges ahead. Arete Research's Richard Kramer and Rocco Strauss share the investor's perspective on transformations in the ad tech landscape.

Retail media is transforming, becoming more data-driven and digital. Colgate is thinking of its retail media and programmatic media more holistically, aligning on media quality, unifying its audience strategy and doing more data collaboration.

The AdExchanger editorial team will recap the most newsworthy moments and memorable takeaways from the event during a live podcast recording of The Big Story.