Adobe Summit 2027

Colonial First State (CFS) enhances member engagement by combining unified, real-time data with agentic AI, using Adobe Experience Platform and Adobe Journey Optimizer to simplify campaign delivery, reduce manual work, and launch always-on member journeys.

Hilton's transition from Adobe Analytics to Adobe Customer Journey Analytics and WebSDK was an operational transformation involving scalable documentation, a repeatable migration process, and evolving support models for a global organization.

Adobe applied Adobe Journey Optimizer B2B Edition and Adobe Experience Platform to rethink paid media activation through signal-driven, account-aware orchestration, building a Paid Media Controller in a real Adobe-on-Adobe implementation.

Sling TV shares how it uses Adobe Experience Platform AI Assistant to plan, execute, and scale real marketing workflows, from analyzing customer behavior to building audiences to launching personalized journeys.

Data streams send activity data directly to your systems without polling, batch exports, or delays, powering advanced integrations, reducing API strain, and triggering automation the moment an event occurs.

How Marketo architecture is designed for enterprise scale across regions, business units, and revenue motions, with system-enforced lifecycle stages, governed CRM sync, and standardized campaign systems.

Esri replaced Salesforce Marketing Cloud Account Engagement (Pardot) with Adobe Journey Optimizer B2B Edition, Adobe Marketo Engage, and Adobe Experience Platform in seven months, moving from a campaign-first to an audience-first approach.

How Adobe integrates with tools like Microsoft 365 Copilot and ChatGPT, and how Adobe Brand Concierge works with partner agents and Adobe Agent Orchestrator to unify agent ecosystems and streamline workflows.

Interbank's Mar-Tech team advances the company's omnichannel strategy by applying AI-generated content in Adobe Journey Optimizer, reducing email time to market by 70%.

Major League Baseball shares how they use Adobe Mix Modeler to separate marketing impact from game-day conditions, measure what truly drives ticket sales, and plan budgets with greater confidence.

The gap between how a brand shows up in the market and how it shows up in the deal is where revenue is being lost. Discusses shifting from static-first to experience-first content without rebuilding the entire content operation.

IBM built a unified, intelligent content foundation powered by Adobe Experience Manager Guides across 20 million-plus pages and more than 1,000 content creators, enhancing author productivity and accelerating publishing.

Middleby brings together multiple brands under a single commerce experience using Middleby Shop on Adobe Commerce, connecting brands, aligning channel partners, and enabling B2B buyers to research, quote, and design solutions.

Explores the evolving role of customer academies in driving adoption, engagement, and retention, and how AI can enhance the academy model with personalization and smart discovery.

Deloitte Digital shares its global content transformation across 71 sites and 33 languages, migrating 150,000 pages, reducing content by 65%, and removing 98% of custom code while improving site performance.

Prudential leverages a multi-system, multi-product integration with Adobe Marketo Engage to drive real-time customer engagement using in-app events, real-time SMS notifications, and nurture email workflows.