All 4 Customer Paris
All 4 Customer Paris is a major French trade show and conference dedicated to customer relations, marketing, e-commerce, and digital experience, bringing together professionals to explore AI, omnichannel strategies, customer experience, and brand innovation.
- Dates
- Mar 24 – Mar 26, 2026
- Location
- Paris, France
- Industry
- AI, digital marketing, ecommerce, data
Event Sponsors
19 sponsors on record
Gold Sponsor· 1
Odigo
odigo.com
Silver Sponsor· 4
Foundever
foundever.com
Mitel
mitel.com
Verint
verint.com
Zoho
zoho.com
Medias & Web Partners· 9
Agora News Experience Client
agoranews-experience-client.fr
Blog du Modérateur
blogdumoderateur.com
CX Advisor
cxadvisor.fr
Digital Mag
digital-mag.fr
E Marketing
e-marketing.fr
Magileads
magileads.eu
mydigitalWeek
mydigitalweek.com
Relation Client Mag
relationclientmag.fr
Sens du Client
sensduclient.com
Institutional Partners· 5
AFRC
afrc.org
AMARC
amarc.asso.fr
CPA France
cpa-france.org
ESCDA
escda.fr
SP2C
sp2c.org
Sponsor figures are recorded as published, not independently guaranteed.
Listed here as a sponsor and something is wrong? Report a correction.
Speakers
99 speakers on record
moderator· 15
Alexandre CHENNEVAST
Head of Customer Services Belacom, BELACOM
Anahi CAJARVILLE
Account manager, AMABIS
Béatrice LENGES
Head of Customer Relations/Marketing & Data Protection Officer, AMABIS
Benjamin THABAUT
Managing Director, RANKWELL
Cécile DELETTRE
Responsable des conférences plénières
Charlotte LE BONNIEC
Senior Product Marketing Manager, SKEEPERS
Ludovic NODIER
Président Fondateur, ELU SERVICE CLIENT DE L'ANNÉE
Mame FALL
CEO, FACE UP
Marie-Hélène GRAVELAS
Head of Business Development, GROUPE PARADE
Martine FUXA
Directrice Rédaction, MARKETING /E-COMMERCE MAG/ RELATION CLIENT
Nicolas ARNAUD
Co-founder, MAGILEADS
Romain BLANC
Co-Founder, HEEET
Sonia CRUZ
Account Executive, NICE COGNIGY
Stéphane MARCHANT
Innovation Director, PIMALION
Thierry SPENCER
Responsable des conférences plénières
speaker· 84
Alain SOUNDIRARASSOU
Director Allforweb, ADFORALL
Alexander CHRISTODOULOU
Senior Sales Engineer, NICE COGNIGY
Alexandre FAUVET
Chief Executive Officer, LE COQ SPORTIF
Anne DES ROSEAUX LAYER
Director of Content, Partner, SAOOTI
Ariya BANOMYONG
President / Ex.Ceo, ALLIANCE FRANCAISE BANGKOK / LINE THAILANDE
Arnaud CAILLON
Directeur Data Crm & Ebusiness, NESPRESSO
Aurélie FLIEDEL
Marketing Lead / Auteur / Community Builder, ALAN (EX) / TECHMARKETINGLEADERS
Aurélien FAKIR
Commercial, AMABIS
Bruno ROIFF
CX and AI Solutions Specialist, AVAYA
Carol GEISMAR
Présidente, CYCLABLE
Carole BRION
Directrice Service Clients France, CARREFOUR
Céline LE GRAND
Responsable Expérience et Service Client, NATURE ET DÉCOUVERTES
Christian MARTINEAU
Sales Director & Partnerships, MAGILEADS
Christophe FAMECHON
Directeur du service et de l'Expérience Clients Grand Public, SFR
Clara LESAULNIER
Head Of Brand & B2b Marketing, SANTEVET
Clifford MAHU
General Manager, YUCCAN
David BERNARD BRET
Vp Marketing & Corporate Social Responsability, WARNER BROS DISCOVERY SPORTS EUROPE
David DEGOBERT
Head of SEO & AI, RANKWELL
David DESOUCHES
Directeur Service Clients, CARGLASS
Delphine RHODES
Directrice Relation Client, BEST WESTERN FRANCE
Dhestio BOA-GUEHE
Presales-Senior Solutions Consulting, VERINT
Diane BEUCLER
Colonel – Adjointe au Chef de la Division des Signalements et de la Déontologie, INSPECTION GÉNÉRALE DE LA GENDARMERIE NATIONAL
Eleonore BAUDRY
Présidente, FIGARET
Eric DADIAN
Président, AFRC
Eric POUEYS
Directeur De La Relation Client, GROUPE PIERRE & VACANCES CENTER PARC EUROPE
Eudes DE VILLIERS
Directeur Expérience Clients & Opérations Marketing, ROCHE DIAGNOSTICS FRANCE
Flore BASTIDE
Global Retail Training Director, GIVENCHY
Florence BOUCHOT
Responsable Culture Clients, FDJ UNITED
Franck ISSAN
Accounts Director France, VERINT
Francois BOURDON
Head of Data and Network Infrastructure, QUALICONTACT
François RACHEZ
Pre-Sales Director, AVAYA
Frédéric MÉRY
General Manager, ALHENA (GROUPE TERSEA)
Hélène DRAOULEC
Chief Marketing Officer, PHENIX
Idriss KHOUADER
CEO, METEORIA
Isabelle LAFONT
Global Head Of Consumer Care And Consumer Experience, L'ORÉAL
Isabelle RADICE
Head of Experience Client, SONEPAR
Jean-Daniel BRENCKMANN
Partnerships & Alliances Director, INTELCIA
Jean-Philippe RODET
Directeur Expérience Consommateurs, VEOLIA
Julian CLOBUS
Directeur Product Marketing & Brand, VISA FRANCE BENELUX
Julien HUELVAN
Co-founder & CEO, BEEDEEZ
Julien MUSSO
CEO, SMART
Julien PIBOURRET
Trainer - expert in AI & Marketing, ORSYS FORMATION
Kevin TILLIER
CMO, FACE UP
Killian VERMERSCH
CEO, MIRALIA
Laetitia FERRANDO
Ai Transformation Director, LEBONCOIN
Laetitia GABRIEL LANQUE
Directrice Satisfaction, GROUPE MALAKOFF HUMANIS
Laura PHO DUC
Directrice General, 24S (LVMH)
Laurent BACQUAERT
Directeur Digital et Marketing Client, GRAIN DE MALICE
Laurent PLUCHON
Directeur de la Relation Client, CHRONOPOST
Loic HELIAS
Head of SEO, DECATHLON
Lucas BORNERT
Co-founder, ONEPILOT
Lucie OSSEPIAN
Consultant, ACTIVEO
Marc BUREAU
Head of Packaging Development & Innovation, DIPTYQUE
Marie TISSERANT
Directrice Générale, TISSERANT ART ET STYLE
Marie ZIMMERMANN
Senior WFM Solutions Consultant, VERINT
Marie-Christine BABIKIAN
Head of Customer Services & Dealer Network Customer Quality, NISSAN
Marie-Louis JULLIEN
Délégué Général, AMARC
Mathilde HUNOU
Directrice France et Belgique, STUDAPART
Maya CAMPESATO
Directrice de la Relation Client, DKV MOBILITY
Mélanie HUBERT
Directrice De La Communication Et Des Relations Publiques, RITZ PARIS
Nathalie COLOMBEL
Director of CRM, Digital & Sales Tools, RENAULT GROUP
Nicolas ICART
OPENKEY
Ousman RACHID
Project Manager France, QUADIENT
Peter BROECKX
Regional Sales Director Contact Center, AUDIOCODES
Philippe BINDELS
CEO, PIMALION
Regis PENNEL
Directeur E-Commerce, GALERIES LAFAYETTE
Remi POULET
Managing Director, 1MIN30
Sacha AZOULAY
CEO, GROWTH ROOM
Samuel VALENGIN
CSO, METEORIA
Saniya CHAINANI
Global Growth Marketing, RINGOVER
Sébastien MASSERET
Garant Promesses Aux Clients Monde, MICHELIN
Sophie HESSEL
Responsable Culture Et Expérience Client, AXA FRANCE
Sophie LEPEU BENKEMOUN
Chief Marketing & Digital Officer, MAISON 123
Stéphanie CHARLAIX
Directrice Du Customer Service, AIR FRANCE-KLM
Taoufik MASSOUSSI
Product Manager, ENGHOUSE INTERACTIVE
Théo MASELLI
Training Coordinator & Network Trainer, AMORINO
Thibault DEUDON
Directeur de l'Expérience Client et de l'Organisation, COFIDIS
Thierry PARIS
Sales Engineer, AVAYA
Thierry SUQUET
Directeur Expérience Client, VOLKSWAGEN
Thomas PREVOT
Directeur Des Operations France, CRYPTO.COM
Timoti AUSHER
Chief Brand and Design Officer, PMU
Vincent AVANZI
Chief Poetic Officer, PLUME DU FUTUR
Xavier LAURENT
MANUTAN
Yannick MARIN
OPENKEY
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Agenda
44 sessions on record
Day 1
Conférence AFRC – Révélations dans la relation client : ce que l'IA a changé profondément.
9:30 AM - 10:15 AM
Speakers: Eric DADIAN, Eric POUEYS, Isabelle LAFONT, Stéphanie CHARLAIX
Glow your brand : Comment renforcer l'attractivité de la marque ?
10:30 AM - 11:15 AM
Speakers: Cécile DELETTRE, Alexandre FAUVET, Eleonore BAUDRY, Laura PHO DUC
Delight on line. Expérience digitale et parcours omnicanal : les nouvelles voies de l'enchantement.
1:45 PM - 2:30 PM
Speakers: Martine FUXA, Maya CAMPESATO, Marie-Christine BABIKIAN, Isabelle RADICE
Power up your performance : comment conjuguer Intelligence Artificielle, E-commerce, Super App, retail, RS et omnicanal ?
2:45 PM - 3:30 PM
Speakers: Cécile DELETTRE, Laurent BACQUAERT, Ariya BANOMYONG, Regis PENNEL
Human touch reloaded. Automatisation, Gen IA, chatbots : quelle place pour la valeur ajoutée humaine ?
3:45 PM - 4:30 PM
Speakers: Ludovic NODIER, Laurent PLUCHON, Christophe FAMECHON, Thibault DEUDON
GEO – Cdiscount Case Study: Appearing in ChatGPT Product Carousels
10:15 AM - 10:45 AM
Speakers: Idriss KHOUADER, Samuel VALENGIN
Better-trained frontline teams. More loyal customers. Discover how Amorino empowers its franchise network and elevates the customer experience
11:00 AM - 11:30 AM
Speakers: Julien HUELVAN, Théo MASELLI
Revolutionize your Contact Center and Back Office
11:00 AM - 11:30 AM
Speakers: Marie ZIMMERMANN, Franck ISSAN
Why does digital audio tick all the marketing boxes ?
11:45 AM - 12:15 PM
Speakers: Anne DES ROSEAUX LAYER
Agentic AI & Conversational Agents: The Next Generation of Customer Service
11:45 AM - 12:15 PM
Speakers: Sonia CRUZ, Alexander CHRISTODOULOU
Zero friction, maximum impact: The new AI equation for Customer Relations
12:30 PM - 1:00 PM
Speakers: Taoufik MASSOUSSI
The Voice of the Customer: a strategic pillar of the Brand
2:00 PM - 2:30 PM
Speakers: Charlotte LE BONNIEC, Céline LE GRAND
Augmented agent : from promise to operational reality
2:00 PM - 2:30 PM
Speakers: Thierry PARIS, Jean-Daniel BRENCKMANN
From Satisfaction to ROI: Make your customers your #1 acquisition channel
2:45 PM - 3:15 PM
Speakers: Clifford MAHU
The future of customer relations: AI, Data and CRM serving your growth
2:45 PM - 3:15 PM
Speakers: Remi POULET
Qualicontact x Amabis: Use case when Amabis is used for fundraising
3:30 PM - 4:00 PM
Speakers: Anahi CAJARVILLE, Francois BOURDON
B2B CMOs in 2026: Proving Your Impact on Revenue
3:30 PM - 4:00 PM
Speakers: Romain BLANC, Saniya CHAINANI
Data Quality: The invisible fuel for your omnichannel conversion.
4:15 PM - 4:45 PM
Speakers: Stéphane MARCHANT, Philippe BINDELS
Day 2
Conférence AMARC. Cartographie des services réclamations : tous les chemins mènent au client
9:30 AM - 10:15 AM
Speakers: Marie-Louis JULLIEN, Laetitia GABRIEL LANQUE, Thierry SUQUET, Diane BEUCLER
Rethink impact : quels sont les accélérateurs de changement, de mobilisation et de performance ?
10:30 AM - 11:15 AM
Speakers: Cécile DELETTRE, David BERNARD BRET, Hélène DRAOULEC, Mathilde HUNOU
Decode the new SEO ? GSO : la visibilité à l'ère des moteurs d'IA générative.
2:00 PM - 2:45 PM
Speakers: Cécile DELETTRE, Loic HELIAS, Aurélie FLIEDEL, Laetitia FERRANDO
Customer voice is the new boss. La Voix du Client, moteur d'amélioration et d'innovation.
3:15 PM - 4:00 PM
Speakers: Thierry SPENCER, Eudes DE VILLIERS, David DESOUCHES, Jean-Philippe RODET
Content & Design first : Comment sublimer, informer, influencer, créer des récits et de la valeur ajoutée ?
4:30 PM - 5:15 PM
Speakers: Cécile DELETTRE, Clara LESAULNIER, Timoti AUSHER, Marc BUREAU, Vincent AVANZI
AI & Marketing–Sales: Less Admin, More Business
10:15 AM - 10:45 AM
Speakers: Julien PIBOURRET
Deploying powerful and fully explainable AI to serve businesses and customers: case studies and best practices
10:15 AM - 10:45 AM
Speakers: Killian VERMERSCH, Xavier LAURENT
Voicebot: Overview of existing solutions + Practical implementation guide
11:00 AM - 11:30 AM
Speakers: Peter BROECKX
Openkey the data place to be
11:00 AM - 11:30 AM
Speakers: Yannick MARIN, Nicolas ICART
Evaluate 100% of meaningful customer conversations? Renault did it.
11:45 AM - 12:15 PM
Speakers: Nathalie COLOMBEL, Frédéric MÉRY
The 5 data mistakes that compromise your marketing decisions
2:00 PM - 2:30 PM
Speakers: Béatrice LENGES, Aurélien FAKIR
The 10 secret - or not-so-secret - pain points of customer experience professionals (and how to solve them).
2:00 PM - 2:30 PM
Speakers: François RACHEZ, Bruno ROIFF
Agentic AI & Conversational Agents: The Next Generation of Customer Service
2:45 PM - 3:15 PM
Speakers: Sonia CRUZ, Alexander CHRISTODOULOU
5 Tips to Finally Succeed in Implementing a Sovereign Customer Data Platform (CDP)!
2:45 PM - 3:15 PM
Speakers: Julien MUSSO
All‑In‑One vs Best‑of‑Breed : the Great Debate that No One Really Dares to Open.
3:30 PM - 4:00 PM
Speakers: Dhestio BOA-GUEHE, Lucie OSSEPIAN
Standardizing Service Quality without dehumanizing the Customer Relationship
4:15 PM - 4:45 PM
Speakers: Lucas BORNERT, Ousman RACHID
Day 3
Customer centricity, culture client : pour quoi faire ?
9:30 AM - 10:15 AM
Speakers: Florence BOUCHOT, Delphine RHODES, Sophie HESSEL, Sébastien MASSERET
Premium worlds : injecter les codes du luxe et de l'excellence dans les stratégies ?
10:30 AM - 11:15 AM
Speakers: Cécile DELETTRE, Mélanie HUBERT, Marie TISSERANT, Flore BASTIDE
Personnalisation & considération : les deux moteurs de la confiance client
2:00 PM - 2:45 PM
Speakers: Thierry SPENCER, Arnaud CAILLON, Carole BRION, Carol GEISMAR
Test & learn : activer les communautés et parler avec leurs codes
3:15 PM - 4:00 PM
Speakers: Cécile DELETTRE, Thomas PREVOT, Julian CLOBUS, Sophie LEPEU BENKEMOUN
When AI Becomes an Acquisition Channel: From Citation to Purchase
9:30 AM - 10:00 AM
Speakers: Benjamin THABAUT, David DEGOBERT
The End of the 'Burn Budget' Era: How the Union of Growth and Nurturing Creates a Sustainable Cash Machine
10:15 AM - 10:45 AM
Speakers: Alexandre CHENNEVAST, Sacha AZOULAY
What if you could create an AI version of your own customers to train your teams?
10:15 AM - 10:45 AM
Speakers: Mame FALL, Kevin TILLIER
How to turn marketing data into a real business driver?
11:00 AM - 11:30 AM
Speakers: Nicolas ARNAUD, Christian MARTINEAU
Stop the tool catalogs. Make way for usage scenarios!
11:45 AM - 12:15 PM
Speakers: Marie-Hélène GRAVELAS
PrestaShop 9: the complete checklist to migrate your e‑commerce without putting your revenue at risk
12:30 PM - 1:00 PM
Speakers: Alain SOUNDIRARASSOU