AOP CRUNCH

Join us at AOP CRUNCH on Thursday 19th March to discover how publishers are doubling down on strategies to build brand loyalty and re-establish themselves as trusted environments for both audiences and advertisers.

Join us at AOP CRUNCH this Thursday 14th May to discover how publishers are protecting their traffic whilst maintaining or growing their yield and to learn from their successes and failures as you develop your own post-search strategies.

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Are publishers ready for the future of curated audiences and curated marketplaces? The buy-side – driven by agency innovation – are increasingly seeking out quality audience segments. For publishers, the challenge lies in ensuring they continue to see incremental revenues increasing, whilst not detrimentally adding to their workload.

Join us at AOP CRUNCH to discover actionable ideas to invest in strategic audio and video content that drives both long-term commercial growth and increased brand trust for your digital publishing brand.

What is the secret to looking beyond demographic data and tick-box editorial to provide content that truly connects with the breadth of your audience? At AOP CRUNCH, attendees discovered how to deliver storytelling that better met the needs of both audiences and advertisers.

Direct relationships with the buy-side aren't just about reducing reliance on big tech within the industry; they are about creating a more sustainable and engaging digital publishing ecosystem.

Digital publishers have increasingly collaborative environments, yet revenue strategies often remain siloed. How can we blend organisational priorities to develop internal solutions to drive revenue, audience growth, and engagement?

In many ways, humans have always been living in a post-truth era; propaganda isn't a 21st century invention by any means. But the speed by which misinformation and disinformation can be disseminated has increased rapidly, whilst trust in media organisations has plummeted.

Generative AI is transforming digital publishing – but how much is just hyperbole? The last twelve months have seen an explosion of GenAI technologies, and with it, a redefining of the way that we work.

As the digital publishing landscape continues to evolve in the wake of the deprecation of third-party cookies, how are digital publishers building the foundations for future success, whilst continuing to diversify their revenue and build out audiences?

How can you think more strategically about how and where you collaborate with other publishers? Join us in London on November 16th at AOP CRUNCH to hear how publishers are exploring new avenues of collaboration to reach new audiences, strengthen their data, and promote a more equitable industry.

There is an art to cultivating talent, and an art to fostering inclusive working environments. This Thursday 14th September, we joined leaders and changemakers at AOP CRUNCH to discover how they're working to build a more diverse and inclusive digital media sector.

This May 25th, we joined industry leaders at AOP CRUNCH to discover how publishers are maximising the reach of their content by repurposing content for different platforms, surfacing archival content for new audiences, and developing evergreen SEO and social strategies.

Publishers are seeking that golden trifecta – identity solutions that are privacy-compliant, effective, and allow them to rebuild the lost trust with their audiences.

What can publisher brands do to collaborate between titles to promote audience extension and revenue diversification – and to ensure that diverse media brands are receive the support and investment that they need?

As publishers look to develop new touchpoints to engage with their audience, to diversify their revenue, and to authentically grow their brand voice in new platforms, mastering video and audio content is more important than ever.

How can you revitalise your organisation's proposition in order to attract talent? As a team leader, you'll always be held accountable to the bottom line. But by taking the time to address the growing talent challenge now, you lay the foundations for future success.

In a world of ever-increasing competition for attention, how do you find new ways to surface your content?

The last two years have forced a worldwide re-thinking about how we work and what our workforces look like.

We joined eight industry experts to hear how advertisers are developing strategies to ensure their ad spend and ad placement is in line with their social responsibility ambitions.

As the publishing landscape becomes progressively complex, how are consumers surfacing and recognising quality content and trusted sources?

Publishers continue to transition away from display revenue and are exploring new opportunities to diversify their revenue streams – subscription models grew 51.3% from Q3 2019 to Q3 2020.

The momentum around ethical advertising will be the single biggest driver of progress in our industry and particularly in the programmatic ecosystem.

Truth and trust experienced a year like no other during 2020. Amidst great cultural change, readers sought out high quality journalism as the debate around fact or fake intensified.

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

The way that the world does business is changing, affecting brands, agencies and the publishers they choose to work with. At CRUNCH 3.4, we will explore these changes, understand the new behaviours and trends and discuss the drivers behind them.

Our research has revealed that trust in brands is waning and the effectiveness of advertising follows a similar path. As we go through a time of great cultural upheaval, are we entering a new era for advertising?

The publication of the ISBA Supply Chain Transparency Study, conducted by PwC, in association with AOP, has led to debate throughout the industry. At CRUNCH 3.2, we will examine the study's recommendations and the wider issue of transparency across the supply chain.

The recent browser changes mean that the opportunity to reinvent and reconnect the ecosystem must be taken.