⭐ AOP CRUNCH

Discover how and when publishers are prioritising internal versus external solutions, and what the advantage is of developing a joint solution in partnership with other publishers.

The average 16-34-year-old spends 151 minutes on social media every day. Publishers are increasingly looking to social channels to build, engage, and monetise audiences. Learn from leading digital publishers innovating in this space.

Join us at AOP CRUNCH this Thursday 14th May to discover how publishers are protecting their traffic whilst maintaining or growing their yield and to learn from their successes and failures as you develop your own post-search strategies.

More details to follow

Join us at AOP CRUNCH on Thursday 19th March to discover how publishers are doubling down on strategies to build brand loyalty and re-establish themselves as trusted environments for both audiences and advertisers.

More details to follow

Are publishers ready for the future of curated audiences and curated marketplaces? The buy-side – driven by agency innovation – are increasingly seeking out quality audience segments. For publishers, the challenge lies in ensuring they continue to see incremental revenues increasing, whilst not detrimentally adding to their workload.

Join us at AOP CRUNCH to discover actionable ideas to invest in strategic audio and video content that drives both long-term commercial growth and increased brand trust for your digital publishing brand.

What is the secret to looking beyond demographic data and tick-box editorial to provide content that truly connects with the breadth of your audience? At AOP CRUNCH, attendees discovered how to deliver storytelling that better met the needs of both audiences and advertisers.

Direct relationships with the buy-side aren't just about reducing reliance on big tech within the industry; they are about creating a more sustainable and engaging digital publishing ecosystem.

Digital publishers have increasingly collaborative environments, yet revenue strategies often remain siloed. How can we blend organisational priorities to develop internal solutions to drive revenue, audience growth, and engagement?

In many ways, humans have always been living in a post-truth era; propaganda isn't a 21st century invention by any means. But the speed by which misinformation and disinformation can be disseminated has increased rapidly, whilst trust in media organisations has plummeted.

Generative AI is transforming digital publishing – but how much is just hyperbole? The last twelve months have seen an explosion of GenAI technologies, and with it, a redefining of the way that we work.

As the digital publishing landscape continues to evolve in the wake of the deprecation of third-party cookies, how are digital publishers building the foundations for future success, whilst continuing to diversify their revenue and build out audiences?

How can you think more strategically about how and where you collaborate with other publishers? Join us in London on November 16th at AOP CRUNCH to hear how publishers are exploring new avenues of collaboration to reach new audiences, strengthen their data, and promote a more equitable industry.

There is an art to cultivating talent, and an art to fostering inclusive working environments. This Thursday 14th September, we joined leaders and changemakers at AOP CRUNCH to discover how they're working to build a more diverse and inclusive digital media sector.

This May 25th, we joined industry leaders at AOP CRUNCH to discover how publishers are maximising the reach of their content by repurposing content for different platforms, surfacing archival content for new audiences, and developing evergreen SEO and social strategies.

Publishers are seeking that golden trifecta – identity solutions that are privacy-compliant, effective, and allow them to rebuild the lost trust with their audiences.

What can publisher brands do to collaborate between titles to promote audience extension and revenue diversification – and to ensure that diverse media brands are receive the support and investment that they need?

As publishers look to develop new touchpoints to engage with their audience, to diversify their revenue, and to authentically grow their brand voice in new platforms, mastering video and audio content is more important than ever.

How can you revitalise your organisation's proposition in order to attract talent? As a team leader, you'll always be held accountable to the bottom line. But by taking the time to address the growing talent challenge now, you lay the foundations for future success.

In a world of ever-increasing competition for attention, how do you find new ways to surface your content?

The last two years have forced a worldwide re-thinking about how we work and what our workforces look like. Working from home can open up new challenges for your team, but it also expands your talent pool far beyond those who can commute to your office.

We joined eight industry experts to hear how advertisers are developing strategies to ensure their ad spend and ad placement is in line with their social responsibility ambitions – and what you as a publisher can do to support these goals.

As the publishing landscape becomes progressively complex, how are consumers surfacing and recognising quality content and trusted sources?

Publishers continue to transition away from display revenue and are exploring new opportunities to diversify their revenue streams — subscription models grew 51.3% from Q3 2019 to Q3 2020.

The momentum around ethical advertising will be the single biggest driver of progress in our industry and particularly in the programmatic ecosystem.

Truth and trust experienced a year like no other during 2020. Amidst great cultural change, readers sought out high quality journalism as the debate around fact or fake intensified.

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

The way that the world does business is changing, affecting brands, agencies and the publishers they choose to work with. At CRUNCH 3.4, we will explore these changes, understand the new behaviours and trends and discuss the drivers behind them.

Our research has revealed that trust in brands is waning and the effectiveness of advertising follows a similar path. As we go through a time of great cultural upheaval, are we entering a new era for advertising?

The publication of the ISBA Supply Chain Transparency Study, conducted by PwC, in association with AOP, has led to debate throughout the industry. At CRUNCH 3.2, we will examine the study's recommendations and the wider issue of transparency across the supply chain.

Examining the ISBA Supply Chain Transparency Study's recommendations and the wider issue of transparency across the supply chain, bringing the industry together to generate progress towards a better ecosystem.

The recent browser changes mean that the opportunity to reinvent and reconnect the ecosystem must be taken.

Join us at AOP CRUNCH this November 12th to discover how and when publishers are prioritising internal versus external solutions, and what the advantage is of developing a joint solution in partnership with other publishers.

Did you know that the average 16-34-year-old reports spending 151 minutes on social media every day? Against this backdrop, publishers are increasingly looking to social channels to build, engage, and – crucially – monetise audiences. Join us in London on September 10th for AOP CRUNCH: Converting scrolling into revenue to learn from leading digital publishers innovating in this space.

More details to follow

Join us at AOP CRUNCH this Thursday 14th May to discover how publishers are protecting their traffic whilst maintaining or growing their yield and to learn from their successes and failures as you develop your own post-search strategies.

Join us at AOP CRUNCH on Thursday 19th March to discover how publishers are doubling down on strategies to build brand loyalty and re-establish themselves as trusted environments for both audiences and advertisers.

Are publishers ready for the future of curated audiences and curated marketplaces? The buy-side – driven by agency innovation – are increasingly seeking out quality audience segments. For publishers, the challenge lies in ensuring they continue to see incremental revenues increasing, whilst not detrimentally adding to their workload. Join us at AOP CRUNCH on Thursday November 13th to hear from publishers, agencies, and tech providers innovating in this space and understand how you can respond most effectively to these new opportunities.

Join us at AOP CRUNCH to discover actionable ideas to invest in strategic audio and video content that drives both long-term commercial growth and increased brand trust for your digital publishing brand.

What is the secret to looking beyond demographic data and tick-box editorial to provide content that truly connects with the breadth of your audience? At AOP CRUNCH, attendees discovered how to deliver storytelling that better met the needs of both audiences and advertisers. They heard best practice and real-world expertise from leading digital publishers as we explored how to strengthen publisher environments to engage new and more diverse audiences.

Direct relationships with the buy-side aren't just about reducing reliance on big tech within the industry; they are about creating a more sustainable and engaging digital publishing ecosystem.

Digital publishers have increasingly collaborative environments, yet revenue strategies often remain siloed. How can we blend organisational priorities to develop internal solutions to drive revenue, audience growth, and engagement? Join us at AOP CRUNCH to discover how leading digital publishers are breaking down barriers to re-structure revenue streams for greater resilience and create more opportunities for monetisation.

In many ways, humans have always been living in a post-truth era; propaganda isn't a 21st century invention by any means. But the speed by which misinformation and disinformation can be disseminated has increased rapidly, whilst trust in media organisations has plummeted. As generative AI continues to muddy up these already murky waters, what can digital publishers do to rebuild trust with both audiences and advertisers?

Generative AI is transforming digital publishing – but how much is just hyperbole? The last twelve months have seen an explosion of GenAI technologies, and with it, a redefining of the way that we work. As an industry, digital publishers need to develop new strategies and policies to adapt to this transformative new technology or risk being left behind – but it's also critical to implement safeguards to mitigate the risks.

As the digital publishing landscape continues to evolve in the wake of the deprecation of third-party cookies, how are digital publishers building the foundations for future success, whilst continuing to diversify their revenue and build out audiences? Join us at AOP CRUNCH to hear how leading digital publishers are leaving the cookie-cutter strategies behind and investing in commercial and editorial product innovation to open up new revenue streams and create better opportunities to engage with their audience.

How can you think more strategically about how and where you collaborate with other publishers? Join us in London on November 16th at AOP CRUNCH to hear how publishers are exploring new avenues of collaboration to reach new audiences, strengthen their data, and promote a more equitable industry.

There is an art to cultivating talent, and an art to fostering inclusive working environments. This Thursday 14th September, we joined leaders and changemakers at AOP CRUNCH to discover how they're working to build a more diverse and inclusive digital media sector and what digital publishers can do to empower team members and prioritise budgets for DE&I and employee growth.

This May 25th, we joined industry leaders at AOP CRUNCH to discover how publishers are maximising the reach of their content by repurposing content for different platforms, surfacing archival content for new audiences, and developing evergreen SEO and social strategies.

Publishers are seeking that golden trifecta – identity solutions that are privacy-compliant, effective, and allow them to rebuild the lost trust with their audiences. However, as the field of identity develops rapidly in response to increased industry requirements, there are a lot of questions that need to be answered and a lot of uncertainty about who is genuinely delivering in this area and which solutions aren't.

What can publisher brands do to collaborate between titles to promote audience extension and revenue diversification – and to ensure that diverse media brands are receive the support and investment that they need?

As publishers look to develop new touchpoints to engage with their audience, to diversify their revenue, and to authentically grow their brand voice in new platforms, mastering video and audio content is more important than ever.

How can you revitalise your organisation's proposition in order to attract talent? As a team leader, you'll always be held accountable to the bottom line. But by taking the time to address the growing talent challenge now, you lay the foundations for future success. Join us at AOP CRUNCH along with your HR and recruitment leads to discover new strategies and best practice to ensure you're addressing the changing requirements of the workforce and challenging bias to ensure all your team members have the chance to thrive.

In a world of ever-increasing competition for attention, how do you find new ways to surface your content?

The last two years have forced a worldwide re-thinking about how we work and what our workforces look like. Working from home can open up new challenges for your team, but it also expands your talent pool far beyond those who can commute to your office. In the face on an unparalleled opportunity to broaden your talent pool, how can you ensure that you're tackling your unconscious bias and delivering inclusive working environments?

The last two years have forced a worldwide re-thinking about how we work and what our workforces look like. Working from home can open up new challenges for your team, but it also expands your talent pool far beyond those who can commute to your office. In the face on an unparalleled opportunity to broaden your talent pool, how can you ensure that you’re tackling your unconscious bias and delivering inclusive working environments?

We joined eight industry experts to hear how advertisers are developing strategies to ensure their ad spend and ad placement is in line with their social responsibility ambitions – and what you as a publisher can do to support these goals.

We joined eight industry experts to hear how advertisers are developing strategies to ensure their ad spend and ad placement is in line with their social responsibility ambitions – and what you as a publisher can do to support these goals.

As the publishing landscape becomes progressively complex, how are consumers surfacing and recognising quality content and trusted sources?

As the publishing landscape becomes progressively complex, how are consumers surfacing and recognising quality content and trusted sources?

Publishers continue to transition away from display revenue and are exploring new opportunities to diversify their revenue streams – subscription models grew 51.3% from Q3 2019 to Q3 2020.

The momentum around ethical advertising will be the single biggest driver of progress in our industry and particularly in the programmatic ecosystem.

Truth and trust experienced a year like no other during 2020. Amidst great cultural change, readers sought out high quality journalism as the debate around fact or fake intensified. Brands and agencies increasingly focused on ethical ad funding and now we live in a world where brands, agencies, employees, stakeholders, readers and viewers are actively inspecting their chosen media sources for purpose, ethics and practices.

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

Our CRUNCH series will continue to run as a consecutive series for the second half of the year.

The way that the world does business is changing, affecting brands, agencies and the publishers they choose to work with. At CRUNCH 3.4, we will explore these changes, understand the new behaviours and trends and discuss the drivers behind them. Join us as we bring leaders from academia, brands, agencies and publishers together to share their viewpoints whilst we examine how the industry needs to respond.

Our research has revealed that trust in brands is waning and the effectiveness of advertising follows a similar path. As we go through a time of great cultural upheaval, are we entering a new era for advertising? Is this a time where brands that have a purpose beyond profit will be the most successful? We've had a strong response from across the industry on this topic, with a clear will for co-operation.

The publication of the ISBA Supply Chain Transparency Study, conducted by PwC, in association with AOP, has led to debate throughout the industry. At CRUNCH 3.2, we will examine the study's recommendations and the wider issue of transparency across the supply chain, bringing the industry together to generate progress towards achieving a better ecosystem.

The recent browser changes mean that the opportunity to reinvent and reconnect the ecosystem must be taken.