App Growth Summit SF 2026

All-day coffee & beverage service (courtesy of Universal Ads) and a hot catered breakfast (courtesy of Mobavenue) as the day begins.

Opening session launching a full day of custom-curated content, original sessions, and community networking.

Viktor Orlov (Asapty) breaks down the principles behind scalable Apple Ads performance: campaign architecture, SKAG structures, and real signals like Impression Share and IPM.

Light power snacks courtesy of Adikteev, coffee refills, and networking time.

Explores AI visibility as the newest layer of app visibility alongside ASO, how AI interprets prompts and surfaces recommendations, and steps to optimize visibility within it.

Best practices for building a safe, positive, engaged in-app community, which features drive the strongest engagement loops, and how to measure impact on KPIs.

Andrew Davies (Paddle) shows how top apps drive sustainable LTV growth with App2Web, plus learnings from recent rejections and FTC actions.

Neha Khopkar (AppsFlyer) shares lessons from building an early ChatGPT Ads measurement integration and introduces "triangulation" for proving ROI on new channels.

Fully-catered lunch courtesy of Tarrific, with dietary restrictions accommodated on request.

Panel exploring how teams uncover growth signals in customer behavior and feedback, translate them into hypotheses, and use experimentation to improve activation, conversion, engagement, and ROI.

Balakrishnan Ramdoss (Amazon) breaks down the traits that earn user love in AI features versus ones that push users out of the funnel, and what changes as AI agents start using apps for the user.

Why app growth now depends on reaching audiences across desktop, audio, DOOH, CTV, and mobile, and how cross-channel attribution drives stronger install outcomes.

Brenna Doyle (eBay) on LLM-driven discovery and agentic shopping, finding the next pocket of organic growth as bots account for a larger share of internet traffic than people.

Snacks courtesy of Appier and networking ahead of the final sessions of the day.

How Lyft leverages strategic partnerships, particularly with financial institutions, to access high-quality first-party data and enable closed-loop, outcome-based measurement.

Kevin Hsu (Lyft) shares how Lyft leverages strategic partnerships with financial institutions to access first-party data and enable closed-loop, outcome-based measurement amid signal loss.

Carey Flack (Adobe Express) shares a practical framework for culturalization across product dimensions and designing growth loops that resonate and scale across markets.

Sara San Antonio (Square) breaks down four building blocks for AI adoption (MCPs, skills, hooks, agents) with real mobile-growth builds.

Sara San Antonio breaks down four building blocks (MCPs, skills, hooks, and agents) with real mobile-growth builds, from instant AppsFlyer MCP analysis to a human-in-the-loop creative refresh.

Open bar, appetizers, and a retro photo booth powered by Mintegral, Yango Ads, and InMobi to close out the summit.