B2B Summit North America

The B2B world is on the brink of a seismic shift. AI-powered buyer autonomy is dismantling decades-old go-to-market models, upending buyer journeys, disconnecting the customer lifecycle, and consolidating tech stacks. Outdated revenue process funnels, intent signals, and seller tactics are cracking under pressure. This keynote sets the stage for B2B Summit by exploring what the GTM singularity means, why it's inevitable, and how leaders must pivot to GTM models that are unified and resilient to engage, calibrate, align, and measure differently.

The B2B world is on the brink of a seismic shift. AI-powered buyer autonomy is dismantling decades-old go-to-market models, upending buyer journeys, disconnecting the customer lifecycle, and consolidating tech stacks. Outdated revenue process funnels, intent signals, and seller tactics are cracking under pressure. This keynote sets the stage for B2B Summit by exploring what the GTM singularity means, why it's inevitable, and how leaders must pivot to GTM models that are unified and resilient to engage, calibrate, align, and measure differently.