Beeler.Tech Base Camp La Jolla

Swing by, grab your swag and badge on your way up to your room.

Someone said breakfast is the most important meal of the day. They're probably sleeping in. Not you though! Get here and get ready for a big day!

Base•Camp opening night reception for new attendees.

Kicking off Navigator, but yes, it's also the big jacket reveal.

Nothing is quite like that first night of Base Camp: seeing old friends and meeting new ones.

Imagine being a publisher without a website and you'll start to understand how Sharon Mussalli (CEO, NowThis) and her team at NowThis are rethinking the traditional publisher business model. Building a recognizable brand with unique content, engaging with their audience and focusing only on what they do best may be the recipe everyone else should follow.

It's time to tear down the walls between departments. Let's discuss how product and operations can align to create a more profitable organization.

Hidden inefficiencies can quietly drain revenue. Discuss actionable strategies to optimize ad stack by revisiting overlooked initiatives and prioritizing quality.

Join us for an in-depth discussion with Scope3 about their recent product launches, including their AI-powered Brand Standards tool and the expansion into sustainable AI practices.

Not being compliant is a risk you don't want to take. Overcompliance is nearly as bad, robbing you of revenue you'll never see by limiting your business opportunities. Strike the right balance and you'll be prepared for whatever comes next.

Let's gather, determine the most pressing CTV topics and then break into tables to dig deep into individual topics.

Launching something new or overhauling legacy infrastructure shouldn't require heroic effort from an already-stretched internal team. A behind-the-scenes look at how Audacy stood up a creator-focused podcast marketplace in just three weeks and migrated over 10,000 ad campaigns to a new server in six, all without disruption or lost revenue.

If your data only powers your ad targeting, you are not realizing your potential return. You are sitting on more revenue opportunities than you think. Let's reframe the data strategy conversation to build in more profitable revenue streams and prepare for an AI-powered future.

The publishing industry stands at a pivotal moment. As platforms tighten their grip and third-party solutions rush to fill the void, we risk losing not just value — but our influence and our relevance. Join Ozone and News Corp for a rallying call to rebuild identity the right way: publisher-centric, strategic, and built to last.

Nothing is growing faster than the proliferation of deal IDs. That should be a good thing. Unfortunately, it's not. Let's discuss how to dig out of this mess.

For many publishers, the direct sold revenue channel is everything. Let's discuss from self serve to product development to workflow automation where to put our energy to grow our profitability.

The Globe and Mail has developed creative ad products to harness the power of their first party identity data and use data collaboration to deliver outcomes for their advertisers. By partnering with Optable, Globe & Mail built an end-to-end marketing solution for their advertiser VIA Rail and their agency partner Touché (OMG).

Pharma advertisers operate in a uniquely constrained environment—but those challenges inspire creative buying strategies. Hear from Hibo and Allie as they discuss what pharma needs beyond programmatic and how publishers can play a stronger role in unlocking high-value outcomes.

Sit with People You Don't Know, Expand Your Network.

Columbia Business School professor Dr. Sheena Iyengar draws from her award-winning, discipline-spanning research to explore the '3 Cs' of choosing: Choice Overload, Culture, and Creativity. Iyengar delves into the intricacies of how we make choices and how those choices shape our lives.

One of the biggest issues facing the industry today is fraud. What can legitimate CTV and OLV publishers do to identify themselves as the good guys, and what is the buy side doing about ensuring their own systems are diligent about finding and buying only real CTV viewers?

Future will explain how they approach and manage Curation from a practical perspective to maximize opportunities, increase transparency and mitigate risks.

IAB Tech Lab has put forth a proof of concept called Trusted Server. The goal is to move publishers toward a server-to-server world where the browsers no longer dictate their business model.

The tsunami of AI sludge is coming to the open marketplace. How do we keep our heads above it and prove that humans need human-created content?

Fandom shares their perspective on the importance of identity and how they approach bid enhancement.

Independent agencies are looking to unlock the value of publisher relationships. Let's forge some new friendships.

Step one: get someone to your website. Step two: make them interact in ways that help you strengthen your relationship with them and your advertisers.

The next chapter in the evolution of the web depends on a foundation of transparency, flexibility, and healthy competition. Prebid is calling on the industry to engage, contribute, and shape this future together.

You know you want your inventory curated. So why the long face? Gareth will challenge your thinking about how you're thinking through the latest publisher obsession.

The Made For Advertising conversation has had the wrong framing since its inception. Our businesses are made for advertising, so how is that a bad thing? It's time to talk about publisher quality so that companies that do it well are rewarded.

Revenue doesn't stop at advertising. When newsletter growth, magazine subscriptions, and ad monetization come together under one cohesive strategy, the results speak for themselves.

RMNs have quickly inserted themselves into the ecosystem, changing the dynamics between brands, agencies, publishers, and consumers. They're not done yet.

Jessica Hogue will explain how her role as Chief Data Officer, Consumer Media at Hearst came to be and her goal of aligning three big companies into one holistic data strategy. We're not talking about data aggregation. We're talking about the next transformation of publishers to be truly data-driven organizations.

The day is done. The impact, however, will continue.

Your last chance to meet that one person who will help catapult your career!

Is this the most important meal of the conference? You bet! This is the long day.

Considering everything impacting publisher monetization strategies, there is really only one way forward: collectively elbow ourselves into a position of success. We'll do that by looking at how we measure success, identifying what actions we can take – both big and small – and committing to making a difference.

Two organizations – The Brand Safety Institute and The Coalition for Better Ads – are at the epicenter of creating a better ad experience for both advertisers and consumers.

From creative collection, approval and trafficking to screenshots, much of the direct sold process is ready for automation. Let's discuss what that looks like.

This session will explore the challenges of data reporting and how to solve them. The session will provide practical insights into automating workflows, enhancing collaboration between teams, and driving business outcomes through smarter data practices.

Everyone has been prattling on about how to express real and premium inline video from reputable publishers into the programmatic marketplace. Using both technical protocols and some common sense around how these opportunities are labelled, this session will open the discussion for best practices to follow for instream video.

Start now. Increase your network.

What if we could arrange time and resources to help you become a privacy-first organization, from the operations level and up?

Accurate advertising inventory forecasting is essential for publishers to maximize revenue, manage client expectations, and avoid over- or under-delivery. This session will explore the critical role of forecasting in optimizing ad placements, maintaining advertiser trust, and ensuring operational efficiency.

This session is focused on harnessing untapped real estate triggered by reader disengagement behaviors, and boosting net-new revenue, while maintaining UX excellence and editorial integrity.

Lots of publishers have pinned their hopes (and pages) on a third-party partner to bring some outstream video revenue to their treasuries. The tradeoffs are many, including inconsistent and interrupted UX, brand suitability misalignment, and outright distraction from the primary editorial product.

Discover why relying solely on first-party data may limit your publishing strategy in today's privacy-centric digital landscape. This session explores how identity graphs can enhance audience understanding, improve cross-channel targeting, and future-proof your monetization efforts.

Proper product pricing is key to profitability.

This session will explore how publishers can leverage engaging video content to captivate audiences, showcase advertiser value, and create premium ad opportunities.

No matter where you start, anyone can improve your negotiation skills and see quantum-leap results in your professional lives. In this innovative, interactive talk, Samantha Adler gives audiences several powerful tools to achieve immediate, massive results in their negotiations.

Publishers will adjust their strategies as the market demands, but only if they understand how the marketplace evolves. Let's discuss what changes are happening, the impact on publishers, and how to ensure we're making as much money as we can/should/want.

We built websites and people came to see them – primarily because search engines and search platforms pointed the way. That's no longer the case. It's time to talk about how to attract an audience and make most of the little time you have with them on your site.

The Video Privacy Protection Act (VPPA) is raising critical questions for publishers about the future of monetization and user consent. This session will unpack the implications of VPPA compliance, exploring whether publishers will need to prioritize explicit user consent or pivot to subscription-based models.

This session is designed for women and allies of women. Learn practical strategies to advocate for yourself, communicate effectively, and navigate challenging conversations with confidence.

In a world with almost infinite supply, it's hard to argue that everything you serve has value. However, when your inventory is poorly assessed or not even examined, that's a problem. From miscategorization of impressions to impressions that don't have the signals buyers are looking for, let's discuss how to move the unmonetizable into the monetizable bucket.

We had a morning filled with remarkable case studies of people focused on direct-sold revenue, addressing the issue of efficiency and profitability. Yet, programmatic solutions garner all the attention. When will we begin discussing innovations in direct sales?

What does it take to start moving up the ladder from hosted video on a web site and app into building syndicated programming for other publishers to use? How much control should a publisher give up when moving into this brave new world?

Let's get this straight: publishers who produce content have a problem because not enough content is being written from their perspective in the trades? Beeler.Tech's Liz Moorehead has made a career of making sure you hear her.

Alex Kantrowitz has written the book on how Big Tech companies like Google, Amazon, Apple, Meta and Microsoft operate and writes THE newsletter following their moves. Let's learn from Alex what he thinks comes next in Silicon Valley… and what it means for publishers.

Let's recap, and get ready for days two and three!

Dress to impress in bar attire you'd wear on a night out in the city!

Have a little nosh and get ready for day two!

We started Monday by asking people to talk about what they can commit to in the new year. Let's check on what's come together so far.

If someone asked you to evaluate your AdTech stack, what would be the first question you would ask? What would you look for? Thinking through your approach and sharing is going to open up all sorts of interesting conversations.

Sometimes it's about what can be done this quarter. Sometimes it's about a long-term strategy. Sometimes it's about building today for the future. Pick from a number of attendee-suggested topics to make money now, in the future, or both.

Big topic but we have the right people in the room to discuss what the future might hold and how to start building toward that future.

Adventures will be had, lifelong friends will be made.

Buses depart from Main Lobby at 6:30 pm! Return shuttles will be at 10 PM, 11 PM & midnight.

Charge up for our final day together.

Let's kick off our last half day and squeeze the most out of our time together.

Let's start with publishers sharing where they see opportunities to work better with their demand partners with some key demand partners in attendance.

Whether it be through self serve or just the changing dynamics of how buyers buy, it's a safe assumption that we need to accommodate smaller deal sizes. How do scale small sales?

Taking from the first session, we're going to break up into smaller groups and work the problems laid out and make an action plan to move forward.

You will do more with less. Your team will need to provide or learn new skillsets. Get on board with change and let's make a plan.

We're going to bring everyone back together to see where to go from here.

That's right! One last lunch with all your new friends before we send you home chock full o' ideas to inspire yourself, your team, and your company.

Until we meet again … ?