Beet Retreat Berkshires

Arriving early? Join us for an Early Arrivals Dinner at Troutbeck.

Join us for an afternoon of golf before we kick-off the Retreat at Wyantenuck Country Club in Great Barrington, Massachusetts. Limited to 24 players. Lunch will be provided.

Troutbeck pool, grille and gym are open to all Beet Retreat Attendees.

Troutbeck pool, grille and gym are open to all Beet Retreat Attendees.

The marketplace is evolving at warp speed, with AI agents, creators, and automation reshaping how brands connect with consumers and deliver business results. Hear how GM's Shenan Reed is preparing the automaker for the agentic era.

Join us for a great afternoon of golf at the Hotchkiss Golf Course.

Enjoy the surrounding area!

Join us for a fun evening of food and drinks at Interlaken Inn & Resort to kick off the Retreat!

As the foundations of advertising are rapidly being rebuilt, the marketplace itself is being redefined by AI, commerce media, converged TV, and the growing power of first-party data. Agency leaders explore the new rules of growth.

As retail media matures, it's leveraging AI, identity, and CTV to drive smarter, more personalized consumer connections to become both a performance engine and strategic brand-building platform. From AI-powered insights to the next frontier of connected TV, hear how retail media is reshaping the future of advertising.

This fireside chat explores where AI is already improving media transactions, why open and interoperable systems matter, and how the next generation of advertising technology can simplify complexity.

Join us for after dinner drinks, games, and s'mores by the fire pit.

The streaming wars are giving way to a new era of intelligent platforms, AI-driven advertising, and outcome-based investment.

Mike Lampert takes attendees inside Mondelez's AIDA global marketing platform, detailing its AI-generated content creation capabilities.

Agencies are entering a new phase, building their own operating systems and using AI to create competitive advantage. Joe Root unpacks how AI is reshaping the way media is bought, measured, and valued.

Commerce media, CTV and omnichannel activation are converging around one goal: measurable business outcomes.

Everyone claims to measure outcomes, yet every agency, platform, publisher, and measurement provider defines them differently.

Breakouts focused on the state of the business today - emerging trends, market shifts, and the biggest challenges and opportunities ahead.

AI is making measurement faster, more predictive, and better at recognizing patterns, but many of today's models are becoming harder to understand.

AI shopping assistants are becoming the new front door to commerce, but they are following very different playbooks.

Creators have evolved from media partners into the infrastructure that powers discovery across social platforms, AI search, and commerce.

Sign up required in the Activities section. Spaces are limited at each activity, first-come, first-served.

Group discussion with Kathy Plesser, MD, on breast cancer screening, genetics, therapies and women's health.

Afternoon at Lime Rock Park's Euro Proving Grounds; Spec Mazda MX-5 race cars and karting.

2-mile loop trail over 107 acres, led by Marc Mallett. Moderate difficulty, 515 ft elevation gain.

Guided electric bike ride through villages, farmland and waterfalls.

Guided tour of TenMile Distillery followed by a tasting of vodka, whisky and gin.

Choice of Yoga Flow or Dance It Out Kinesoma at Troutbeck Spa.

Relaxing afternoon at the Troutbeck pool following lunch.

Please check-in with us for your event credentials and materials.

Hear from leading agency execs on the latest trends in the ever-evolving media landscape, what keeps them up at night and the future-facing strategies they swear by.

Breakouts diving into the workflows, strategies and capabilities needed to thrive in the years ahead.

If there is no single source of truth, how do marketers make confident business decisions?

Streaming viewership continues to climb, creating a pressing need for more sophisticated ad serving, mediation, and programmatic capabilities—including more advanced supply-path optimization. This session will explore how purpose-built video ad tech can help unlock new value in streaming TV, including live environments.

AI is advancing faster than most organizations. Hear how industry leaders are integrating AI-powered measurement into planning, optimization, and reporting.

As the digital advertising ecosystem evolves, buyers and sellers are looking for better ways to plan, package, and activate media. This session will explore how sell-side curation helps bring more control, flexibility, and value to both sides of the ecosystem.

As AI agents increasingly influence purchase decisions, brands can no longer focus only on search rankings or retail placement.

AI is rapidly transforming the media and advertising landscape, offering new ways for marketers to navigate complexity, connect with audiences, and drive performance across platforms. This fireside will address how AI is being practically applied to unify signals across viewing, browsing, and buying behaviors—and what that means for the future of media strategy.

Success in the AI era depends on creating content that performs twice: first with consumers and then with the AI systems that increasingly guide their decisions.

In today's media ecosystem, decisioning is too often slowed by siloed data, fragmented measurement, and disconnected planning across screens. This panel explores how AI is modernizing the media workflow from planning through execution.

Join us for refreshments and networking before the program resumes!

Recap and discuss the most important themes, insights, and ideas gleaned from the breakout sessions.

In a world where digital noise is louder than ever, brands are under pressure to deliver measurable results, personalized experiences, and trusted engagement. This session explores how new types of partners are emerging to help advertisers reach high-intent audiences with precision, scale, and transparency.

As creators become the gateway to both consumers and AI-powered discovery, marketers must rethink how they build brands, create content, and drive commerce.

Streaming and shoppable TV are transforming live sports into powerful, real-time commerce engines—blending entertainment with instant purchase opportunities. With rapid audience aggregation and closed-loop measurement, advertisers can now connect media spend directly to outcomes.

AI is rapidly transforming every aspect of marketing, but disconnected tools, siloed data, and fragmented workflows continue to limit its impact.

Agentic AI is poised to redefine how agencies, media owners and platforms operate—unlocking unprecedented efficiencies, automating workflows and driving smarter decision-making across every layer of the media ecosystem.

Addressability remains one of advertising's biggest challenges as marketers navigate fragmented signals and growing pressure to deliver measurable outcomes.

The old ways of media buying don't work in a world where platforms like Meta play by different rules. As traditional trading models fade, the industry is rethinking what it means to add value.

A wrap-up of the Retreat's key insights and takeaways.

Join us for a Networking Luncheon on the Gazebo Lawn.

Activity selections including Garrett Goodbody Preserve Hike, Breast Cancer Conversation, Beet Pool Time, Wellness Activities, Orvis Sandanona Clay Shooting, and Electric Bike Ride.

Join us for a reception, dinner and live auction benefitting Breastcancer.org at Troutbeck to wrap up the day!

Grab some breakfast and network before Breakout Sessions kick off.

TV is changing in real time for everyone. Consumers teleport across TV to access whatever content appeals to them, causing media companies to shift business models from linear cable to streaming.

TV is changing in real time for everyone. Consumers teleport across TV to access whatever content appeals to them, causing media companies to shift business models from linear cable to streaming. Explore holistic data strategies that provide publishers a means to understand and monetize fluid audiences.

Brands, platforms, and agencies are aligning around the next wave of shopper engagement. From AI-powered personalization to retail-as-publisher strategies, the lines between media, marketplace, and experience are blurring fast.

Clients are no longer asking whether AI is being used in marketing strategies—they're asking how it's being used to drive results. The conversation will focus on the practical applications of AI in advertising and how advertisers can use this technology to enhance targeting, optimize creative strategies, and streamline media buying processes.

As consumer demand accelerates for free, ad-supported streaming, the entire CTV ecosystem is rethinking how to unlock scale without sacrificing precision. This conversation will explore how FAST and AVOD models are reshaping audience reach, data-driven targeting and monetization.

Share breakout session takeaways on CTV, AI, retail/commerce and data/identity and explore what they really mean for advertising strategies moving forward.

As the advertising landscape evolves and becomes more fragmented, media companies are no longer operating in isolation. They're reaching beyond their own ecosystems to gain a more complete view of ad performance. By leveraging first-party data, full-funnel insights, and deeper collaboration with partners, these companies are stepping into a more strategic role in marketing.

Discuss how search is evolving beyond traditional queries into a dynamic, personalized experience by exploring new ways to connect with audiences through community-driven content and smarter, AI-powered discovery.

In today's fragmented media landscape, the most effective advertising doesn't just interrupt—it entertains. Investment-led creativity unlocks new opportunities beyond traditional ad spaces, blending content, media, and storytelling to deliver breakthrough brand moments.

A wrap-up of the event's key takeaways.

Join us for a picnic lunch at Troutbeck before departing!

Thank you for joining us!