Beet Retreat Cannes

In today's experience-driven marketplace, personalization is no longer optional—it's expected. But personalization alone isn't enough; it must be rooted in trust and authenticity. Brands and platforms that are able to successfully build trust and create community leverage personalization to create tailored experiences that resonate deeply with individual preferences. Discover how fostering trust through transparency and community can make consumers feel valued and secure, driving brand growth, long-term engagement and loyalty.

Join Beet.TV and NYSE for a kick-off reception to celebrate innovation, community and a new content collaboration.

In today's media environment, platforms must cater to the needs of suppliers, drive business growth, and above all else, delight customers. This requires using data to inform decision-making, harnessing creativity to develop compelling solutions, and maintaining authenticity to build trust and foster meaningful connections. In this session, Paul Lentz, Head of Strategic partnerships at CVS Media Exchange (CMX), will provide a behind-the-scenes look at the strategies and principles that guide CMX's approach to developing products and forging partnerships that help CVS shoppers discover new brands and products on their health and wellness journey.

It's long been said that customers vote with their wallets. But in today's digital age, they're also voting with their data—deciding what to share and with whom. Join us for a fireside chat with Mike Ng, Chief Revenue Officer at Epsilon, as he shares why harmonizing customer engagement across paid, owned and earned channels is more important than ever for brands looking to build lasting, meaningful relationships. Mike will also discuss why AI must be powered by strong identity and how marketers of all sizes can tap into connected media and innovative software to reach their ambitious goals.

The future of innovation in retail media hinges on the transformative power of AI and identity. Join us as we discuss how retail media networks are using these emerging technologies and capabilities to engage customers across their owned platforms and the open web.

Artificial Intelligence is fundamentally reshaping how organizations collaborate around data, driving faster, more accessible insights that empower decision-making across teams. This panel will explore how AI-powered tools—from automated query suggestions to embedded AI analysts—are lowering the technical barriers to data exploration and accelerating time to impact by automating complex analyses and optimizing workflows. Industry experts will share insights on the opportunities and challenges of deploying AI in secure environments, balancing the need for data privacy with the demand for actionable intelligence.

This panel brings together industry leaders to explore how data privacy regulations are driving a shift in measurement—from compliance obligations to a source of competitive advantage. Panelists will discuss the transformative role of clean rooms in generating actionable insights that prioritize value-based outcomes over traditional reach metrics. They'll challenge common misconceptions around privacy and innovation, sharing strategies to navigate evolving regulations while enhancing data precision and trust.

As premium content becomes increasingly available to buy programmatically—from Hulu to Disney to Netflix—the future of media buying in pharma is shifting. This conversation will explore how healthcare brands can embrace the evolving programmatic landscape to reach patients and providers with precision, scale, and responsibility. Timed alongside the Upfronts, the discussion will spotlight how advertisers can use guaranteed inventory to build long-term media strategies—without being boxed into closed ecosystems.

No partner can win alone. True programmatic success demands a new model of collaboration—one where clients, agencies, and DSPs operate with crystal-clear roles, shared accountability, and a commitment to performance. In this session, Genentech, CMI Media Group, and The Trade Desk unpack the evolving partnership playbook, highlighting best practices, pitfalls to avoid, and what it really takes to achieve smarter, faster, and more impactful outcomes.

As audiences place greater value on experiences, a new class of media is reshaping how brands build relevance, connection, and growth. This conversation will explore how these platforms bring together real-world engagement, first-party data, and premium environments.

As healthcare and pharmaceutical marketers face growing pressure to drive business outcomes, they're turning to retail media networks to prove that their media investments drive real-world patient outcomes.

Agentic AI is beginning to reshape media planning, pushing agencies and brands beyond experimentation toward scalable systems built with transparency, accountability, and guardrails.

The creator economy is rapidly reshaping the streaming landscape, blurring the lines between traditional premium content and creator-led programming.

The lines between podcasts, streaming video, and connected TV are rapidly disappearing as audiences increasingly consume creator-led content across screens and formats.

CTV has graduated from just "brand awareness" to business driver. Roku and Digitas challenge the industry to start designing campaigns for high-intent occasions.

CTV has evolved into a core component of the modern television mix, attracting growing investment as marketers demand greater accountability, flexibility, and measurable business outcomes.

TV measurement needs a reckoning. In this fireside chat, Viant Technology CEO Tim Vanderhook breaks down why reach and frequency are not the right metrics for today, and why attention is what actually connects CTV investment to business outcomes.

CTV has rewritten the rules of advertising, but the metrics used to evaluate it are still playing by the old ones. This session unveils new data on why the metrics marketers have relied on for decades fail to predict whether a campaign actually moved the needle.

On-site retail media is maturing. Matt Conlin lays out the case for near-endemic expansion, post-transaction inventory, and in-store activation as the strategic verticals that will define commerce media's next S-curve.

This panel features the retailers already there. Dick's Sporting Goods and CVS Media Exchange join Fluent's Tim Lukens to share what near-endemic expansion looks like in practice.

A rapidly growing segment of Commerce Media is emerging within Last-Mile delivery platforms, where high-intent consumer moments and on-demand behaviors are reshaping how brands connect and convert.

As retail media, commerce data, and AI-driven targeting reshape consumer marketing, the grab-and-go convenience store is emerging as a powerful environment for impulse-driven discovery and real-world conversion.

The next 24 months will be defined by how effectively organizations turn AI from experimentation into enterprise-wide advantage.

As trusted consumer signals wane and consumer privacy expectations rise, brands are moving beyond tactical questions about identifiers toward a more fundamental challenge: building a durable data strategy.

As brands, publishers, agencies, and platforms rethink audience strategy in the wake of third-party cookie deprecation, first-party data alone is proving insufficient to deliver context, scale, and interoperability.

Join Yahoo and Beet.TV at La Plage du Martinez as we celebrate the connections that help move our industry forward.

As premium video reshapes healthcare advertising, hear from Genentech's Marc Minassian on how data-driven storytelling is helping pharma brands navigate a complex, highly regulated media landscape.

As healthcare marketing evolves, data-driven programmatic and premium video are enabling more effective, privacy-conscious audience buying.

Retail media has long promised seamless connectivity—but most advertisers still experience fragmentation across systems, teams, and measurement.

The conversation will focus on how brands are thinking about commerce media today, where the most useful signals come from, what it takes to scale beyond testing.

How premium brands turn cultural relevance into measurable commerce. Explore why culture precedes conversion; how curation, access, and experiences move premium consumers from aspiration to action.

Consumers have more choices – and more skepticism – than ever before. This session explores why the environments surrounding a brand message matter just as much as the message itself.

Consumers aren't following the decision journey that marketers built for them anymore. Debra Aho Williamson will explore how AI platforms and emerging agentic experiences are becoming intermediaries between brands and consumers.

Performance marketing is entering a new era as AI and agentic technologies transform how campaigns are planned, optimized, measured, and personalized in real time.

Join Yahoo, Beet.TV, and Walmart Connect at La Plage du Martinez as we celebrate Beet.TV's 20th Anniversary and the connections that help move our industry forward.

The media industry stands at an inflection point that will separate the architects of the next era from the casualties of it. AI is fundamentally reshaping how value is created, captured, and delivered.

As agentic technology moves from concept to reality, the friction between automated buying and premium pricing continues to rise. Google Ad Manager shares how it is building Gemini models into solutions that can help grow publisher revenue and increase yield.

The rise of agentic tools presents a unique challenge for the digital ecosystem: balancing the efficiency of automated demand with the preservation of premium inventory value.

The agentic commerce market is here — growing faster than any channel in a decade. In this fireside conversation, DaVinci Commerce CEO Diaz Nesamoney unpacks the market forces reshaping commerce.

As consumers increasingly use AI platforms as the starting point for commerce, brands must rethink how they engage audiences across the entire path to purchase.

In the U.S. alone, CPG trade spending exceeds $200 billion annually, yet this massive investment has historically been a "black box." This session looks at how the "Last Mile" and the "Verified Transaction" are merging to redefine the marketing funnel.

As media becomes increasingly automated and digitally saturated, brands are placing renewed value on channels that create real-world visibility, cultural relevance, and human connection.

Sports and live cultural moments remain among the few experiences that bring large audiences together in real time, creating powerful opportunities for brands to connect with consumers.

OOH has evolved into a connected media ecosystem that reaches consumers throughout the rhythms of everyday life.

Media is becoming increasingly automated, personalized, and screen-based, while out of home is standing out for its ability to connect with people in the real world.