Beet Retreat San Juan 2026

For those that arrive early, Beet.TV will host you for welcome cocktails.

For those that arrive early, Beet.TV will host you for welcome cocktails.

Transportation to depart Royal Sonesta San Juan Hotel Entrance at 9:00 am. Shotgun start at 10:30 am.

Annual golf outing at Bahia Beach Golf Course & Club. Transportation to depart Royal Sonesta San Juan Hotel Entrance at 9:00 am. Shotgun start at 10:30 am.

Please check-in with us for your event credentials and materials in the Preciosa Ballroom Foyer

Please check-in with us for your event credentials and materials in the Preciosa Ballroom Foyer.

Join us for refreshments, snacks and networking.

Join us for refreshments, snacks and networking.

Andy Plesser, Founder, CEO, Beet.TV

Andy Plesser, Founder, CEO, Beet.TV kicks off the main stage sessions.

With performance TV, retail signals, and predictive measurement accelerating, agency heads are pushing investment strategies to always-on, signal-driven decisioning. Hear how these leaders are rethinking their investment strategies such as CTV as performative media and the future of shoppable video as they break down what's working, what's not, and what it will take to operationalize this revolutionary change.

With performance TV, retail signals, and predictive measurement accelerating, agency heads are pushing investment strategies to always-on, signal-driven decisioning. Hear how these leaders are rethinking their investment strategies such as CTV as performative media and the future of shoppable video as they break down what's working, what's not, and what it will take to operationalize this revolutionary change.

This session provides a practical framework for building high-performing custom audiences by starting with first-party data and layering in privacy-forward intelligence that expands the picture—deterministic purchase behavior, plus psychology-driven predictive insight.

This session provides a practical framework for building high-performing custom audiences by starting with first-party data and layering in privacy-forward intelligence that expands the picture—deterministic purchase behavior, plus psychology-driven predictive insight.

As consolidation redraws the media map, CTV is becoming the first real stress test of who still matters. Is everyone now chasing the same premium CTV inventory?

As consolidation redraws the media map, CTV is becoming the first real stress test of who still matters. Is everyone now chasing the same "premium" CTV inventory? This session debates whether CTV's big shakeup creates efficiency and opportunity or just a more concentrated version of the same old market.

As CTV rapidly evolves, the marketplace is being reshaped by growing fragmentation of data and inventory. This session examines how clean, connected data has become the real unlock for monetization in this new CTV reality.

As CTV rapidly evolves, the marketplace is being reshaped by growing fragmentation of data and inventory. This session examines how clean, connected data has become the real unlock for monetization in this new CTV reality, and how leading teams are adapting their data, measurement, and operating models to drive durable revenue and real business impact.

Tameka Kee, Head of AI Enablement & Strategy, U of Digital

Join us for the Beet Retreat Welcome Reception

Join us for the Beet Retreat Welcome Reception.

Kick off your shoes and join us for a surf side dinner

Kick off your shoes and join us for a surf side dinner.

Stay up and network with fellow peers for a nightcap

Stay up and network with fellow peers for a nightcap.

Sign up under the Activities section

Sign up under the Activities section.

Grab some breakfast and network before the Main Stage kicks off

Grab some breakfast and network before the Main Stage kicks off.

Andy Plesser, Founder & CEO, Beet.TV

Andy Plesser, Founder & CEO, Beet.TV opens Thursday morning sessions.

As paid, owned, earned, and shared media collide, advertisers are rushing to orchestrate creators, communities, and AI, often without the data discipline or identity foundation to hold it together.

As paid, owned, earned, and shared media collide, advertisers are rushing to orchestrate creators, communities, and AI, often without the data discipline or identity foundation to hold it together. This session confronts the real friction: messy taxonomy, fractured audiences, and teams trying to "run" agentic systems before they can even walk operationally.

This session unpacks the IAB Tech Lab's Agentic Roadmap, outlining how open, interoperable standards are being extended with modern, high-performance protocols to enable secure, autonomous buying and selling.

This session unpacks the IAB Tech Lab's Agentic Roadmap, outlining how open, interoperable standards are being extended with modern, high-performance protocols to enable secure, autonomous buying and selling without rewriting the industry's foundational languages.

As algorithms decide what gets bought, where ads run, and how success is measured, transparency and accountability are being renegotiated in real time.

As algorithms decide what gets bought, where ads run, and how success is measured, transparency and accountability are being renegotiated in real time. This session confronts where accountability really sits in an AI-accelerated, multi-platform marketplace, and what happens when everyone claims credit, but no one owns the result.

Streaming has made viewing more personal—and far more fragmented. This panel unpacks how fragmentation is reshaping advanced TV buying and measurement in 2026.

Streaming has made viewing more personal—and far more fragmented. This panel unpacks how fragmentation is reshaping advanced TV buying and measurement in 2026, and why designing audiences that hold up across platforms and buying paths along with predictive data are now essential.

The AI revolution is changing more than just how data is analyzed and content is produced — it's also changing how organizations win, from strategy to structure.

The AI revolution is changing more than just how data is analyzed and content is produced — it's also changing how organizations win, from strategy to structure. This session explores how automation, agentic AI and the democratization of data are upending traditional marketing team structures and changing the ways work gets done at every level.

With DSPs pushing for fewer intermediaries, proprietary, direct supply is emerging as a way to deliver greater transparency, efficiency, and real-time intent across mobile web, in-app, and CTV.

With DSPs pushing for fewer intermediaries, proprietary, direct supply is emerging as a way to deliver greater transparency, efficiency, and real-time intent across mobile web, in-app, and CTV. This session unpacks how leading advertisers are redesigning SPO for a signal-first world.

From organic strategy to GEO—generative engine optimization—marketers are being forced to rethink how they show up when answers, not links, drive visibility.

From organic strategy to GEO—generative engine optimization—marketers are being forced to rethink how they show up when answers, not links, drive visibility. This session breaks down what optimization really means in a generative world, OpenAI's move to a paid media channel and how to build durable discovery strategies.

As AI agents, social platforms, and retail media increasingly complete transactions without a website visit, discovery and conversion are collapsing into a single, platform-controlled moment.

As AI agents, social platforms, and retail media increasingly complete transactions without a website visit, discovery and conversion are collapsing into a single, platform-controlled moment. This panel explores how advertisers stay discoverable, differentiated, and profitable when the click disappears.

For years, viewability has been the industry's proxy for quality, but in a fragmented, signal-poor CTV environment, attention is emerging as the true signal of impact.

Four concurrent breakout sessions: (1) How Attention-Powered Supply Is Reshaping CTV - Presented by OpenX; (2) Agents are Coming for Your Workflows — Are You Ready?; (3) The Shoppable Screen: Can Television Turn Attention Into Action?; (4) Is Cross-Media Measurement Finally Possible?

AI agents aren't coming — they're already negotiating media buys, optimizing campaigns, and executing workflows autonomously.

Enjoy networking and lunch.

As CTV shifts from passive viewing to performative media, shoppable formats and scene-level contextual targeting are turning attention into action.

Enjoy the pool and beach, personal time, or sign up for an organized activity.

As CTV, retail media, social, and the open web continue to splinter, advertisers are demanding outcome-based measurement that works across radically different environments.

Enjoy networking and lunch

Enjoy the pool and beach, personal time, or sign up for an organized activity

Stay up and network with fellow peers for a nightcap.

Join us as we tour their Club in Las Margaritas and engage in a fun art project with the kids.

Discover this city's amazing history led by a knowledgeable guide.

Join us as we lead you through the basics of Salsa, alongside turn patterns, and the fundamentals of Merengue and Bachata.

Stay up and network with fellow peers for a nightcap

Join us beachside for a curated rum tasting featuring local favorites and ocean views.

Join us on an exhilarating one-hour ATV ride through the foothills of El Yunque National Forest!

Sign up under the Activities section

Sign up under the Activities section.

Grab some breakfast and network before the Main Stage kicks off

Grab some breakfast and network before the Main Stage kicks off.

Andy Plesser, Founder & CEO, Beet.TV

Andy Plesser, Founder & CEO, Beet.TV opens Friday morning sessions.

Commerce media networks want to sell managed-service performance, while agencies want interoperability, control, and the ability to bring their own audiences into execution.

Commerce media networks want to sell managed-service performance, while agencies want interoperability, control, and the ability to bring their own audiences into execution. This session unpacks where the friction is real, where collaboration is emerging, and what operating model will ultimately scale commerce media without breaking trust.

As media plans stretch across CTV, digital, social, retail, and emerging formats, measurement has become the weakest link in the investment chain.

As media plans stretch across CTV, digital, social, retail, and emerging formats, measurement has become the weakest link in the investment chain. This panel explores where cross-media measurement is breaking down, where real progress is being made, and how leaders are turning measurement complexity into a competitive advantage.

From premium means performance to AI will fix it, media and advertising are awash in narratives that sound good but rarely hold up in-market.

From "premium means performance" to "AI will fix it," media and advertising are awash in narratives that sound good but rarely hold up in-market. This session has industry leaders share the assumptions they no longer believe—and explain what actually drives results today.

Network and enjoy refreshments!

Network and enjoy refreshments!

Creators are no longer just content, they're distribution, media, and checkout all at once, forcing buyers to rethink what they're actually paying for.

Creators are no longer just content, they're distribution, media, and checkout all at once, forcing buyers to rethink what they're actually paying for. This panel examines how buyers are valuing creator-driven outcomes, who controls distribution in a pay-to-play ecosystem, and whether creator commerce is becoming the fastest path from impression to transaction.

Andy Plesser, Founder, CEO, Beet.TV

Grab lunch before departing

Grab lunch before departing.

Join us on an exhilarating one-hour ATV ride through the foothills of El Yunque National Forest.