⭐ Brand Innovators: Entertainment Marketing Summit @ Cannes Film Festival

Hear how Magnum is leaning into its role as the original premium ice cream for adults to inspire a new kind of pleasure-seeking. From turning its iconic crack into a symbol of breaking free, to partnering with disruptive voices at the heart of current culture, discover how Magnum is making premium moments more accessible and creating experiences worth sharing – both online and IRL. By staying true to its core DNA while evolving for today's consumers, Magnum is redefining what it means to be a category leader in 2025.

Explore the latest trends in subscription models, innovative series marketing strategies and the impact of advertising on audience engagement.

Discover how Mastercard is harnessing the power of cinema to forge deeper emotional connections with consumers. Explore the brand's strategic use of film sponsorships and partnerships to amplify its "Priceless" platform, reach key audiences, and drive brand affinity from red carpet experiences to exclusive screenings and storytelling that resonates beyond the screen.

Explore the latest research on inequality in entertainment and how data-driven insights are driving meaningful change across film, TV, and music—on screen, behind the camera, and in executive leadership.

Meta's Ray-Ban Meta smart glasses are redefining the intersection of culture, tech and style. With built-in AI features like real-time translation, visual search and hands-free content creation, they're more than just a wearable. This session will explore how Meta, in partnership with Ray-Ban (Luxottica), is working with creators, tapping into social trends and using these glasses to insert itself in culturally relevant moments across fashion, music, travel and more.

The director and star of Splitsville explore their offbeat, emotionally sharp take on modern relationships—balancing humor and heartbreak in this Cannes standout about love, loss, and starting over.

A haunting new vision of isolation and resilience, The Plague director and screenwriter joins us to unpack the film's urgent relevance, creative inspiration, and its chilling resonance in today's world.

Join "Amrum" star Matthias Schweighöfer for a conversation on his powerful performance in this emotional Cannes Premiere selection, exploring identity, memory, and the quiet unraveling of a man at a crossroads.

Join Kristen Stewart for an intimate conversation on her bold directorial debut The Chronology of Water, creative evolution, and what's next for one of Hollywood's most fearless voices.

Discover why New Mexico is a top choice for filmmakers, offering unmatched tax incentives, diverse landscapes, and a deep pool of experienced talent, crew, and vendors for productions of any scale.