Brand Innovators Entertainment Marketing Summit @ Cannes Film Festival

An intimate morning conversation with leading studio executives, exploring the evolving landscape of film, television and streaming. Gain insider perspectives on creative decision-making, industry trends and the future of storytelling.

The director and producer of “Tangles” — an animated adaptation of Sarah Leavitt’s acclaimed graphic memoir about a family confronting dementia — discuss the process of translating deeply personal material into animation and collaborating with an ensemble cast on an intimate story about caregiving, memory and family connection.

Studios are navigating a period of profound transformation as long-standing industry models are giving way to new economic and technological realities. This panel explores how studios are pivoting in response to shifting revenue streams surrounding declining theatrical performance and streaming revenues as the balance between scale, profitability and creative risk is recalibrated.

The Magnum Ice Cream Company talks about experiential marketing at the Cannes Film Festival, where the CPG brand unveils their vibrant summer campaign. This social-first effort blends indulgence, luxury and cinematic storytelling into a shareable digital experience.

Exploring how film directors cross into commercial work and how they use their creativity to create memorable ads.

Exploring how Nespresso is striking the right balance between authentic storytelling and meaningful education. This session will explore how the brand is using their summer campaign with Dua Lipa to deepen brand awareness, audience engagement and creating experiences that both inspire curiosity and deliver lasting value.

In today's fiercely competitive landscape, streaming platforms are no longer just content libraries – they are storytelling powerhouses battling for attention, loyalty and cultural relevance. This panel will explore how platforms are redefining entertainment by crafting deeply engaging, emotionally resonant experiences that go far beyond passive viewing.

As AI transforms commerce from keyword-driven discovery to conversational, delegated decision-making, brands must rethink everything from digital shelf strategy to organizational structure. This panel explores how L’Oréal is adapting to a world where AI agents influence discovery, recommendations and purchase decisions across the consumer journey.

From expanding international membership to navigating technological disruption and shifting audience habits, the Academy of Motion Picture Arts and Sciences is at the forefront of cinema’s global evolution. Its top leaders will discuss how the organization adapts to and drives change while maintaining the Oscars’ place at the center of worldwide film culture.

The Magnum Ice Cream Company talks about experiential marketing at the Cannes Film Festival, where the CPG brand unveils their vibrant summer campaign. This social-first effort blends indulgence, luxury and cinematic storytelling into a shareable digital experience.

As independent financing models continue to reshape the movie business, two of the industry’s most influential dealmakers are helping define what gets made — and how. Green and Braun will discuss the evolving landscape of film finance, from packaging and private equity to international partnerships, streaming pressures and the challenges of backing ambitious storytelling in an increasingly uncertain marketplace.

As luxury brands invest more deeply in cinematic storytelling, what does prestige mean in a content-saturated world?

Cannes has long been the launchpad for awards season. The Ankler's Katey Rich brings top contenders and talent into the Armani Caffè. Who has momentum? What narratives are already forming? And how does a Cannes debut translate into Oscar gold?

This afternoon networking event will bring together creators, marketers, filmmakers and executives.

Hollywood's hit newsletter The Ankler brings top talent from the festival for an intimate conversation about the best red carpet premieres.

This afternoon session brings together leading creators to share their journeys, insights and strategies for success. It will feature panels in which speakers will share how they are working with brands and bringing their voices to shape the future of content and storytelling.

“Ashes (Ceniza en la boca)” follows a Mexican woman who moves to Spain with her younger brother to reunite with the mother who emigrated years earlier. Luna will reflect on his evolution as a director and the themes of identity and displacement that shape his work.

An intimate morning conversation with leading studio executives, exploring the evolving landscape of film, television and streaming. Gain insider perspectives on creative decision-making, industry trends and the future of storytelling.

Go behind the velvet ropes to explore the marketing savvy and high-stakes maneuvering studios use to position their films and talent for Oscars, Golden Globes and beyond. From screening campaigns and star-studded events to lobbying, social media and publicity, learn how studios are crafting narratives that sway voters and build buzz.

Set in late-1980s New York, the music-infused drama “The Man I Love” follows an actor confronting illness, mortality and the possibility of love and beauty in the midst of crisis. Sachs and Zacharias will discuss the influence of queer New York on his work and how the film captures a transformative cultural moment on screen.

Get an insider look at how Mastercard turns everyday experiences into red carpet moments. From exclusive events to VIP perks, learn how brands create unforgettable, star-studded experiences that make consumers feel like celebrities.

As streaming platforms continue to dominate how we watch films, traditional movie theaters face unprecedented challenges. This panel explores the future of cinema, examining strategies to keep the theatrical experience alive and relevant.

Based on Dexter Filkins’ New Yorker article, “Atonement” follows a troubled Marine haunted by a deadly incident during the Iraq War as he seeks out the surviving members of a family caught in the violence. Director Van Dyk and stars Holbrook and Gheed discuss the film’s exploration of guilt, memory and reconciliation.

From compelling narratives and glamorous stars, luxury brands are increasingly showing up in film culture to tap into its emotional power. This panel will explore how brands are aligning with cinema for its blend of sophistication and creativity.

“Critterz,” the ambitious animated project exploring how AI tools can reshape filmmaking, has evolved from a short film into a larger creative experiment at the intersection of technology and storytelling. Filmmaker Nelson and producer Richardson will discuss how AI is changing the production process, where human creativity remains essential and what these emerging tools could mean for the future of Hollywood filmmaking.

The Ankler in conversation with a studio head on what it takes to launch films globally in a fragmented media landscape. From cultural moments to algorithmic strategy, what actually drives audiences to theaters (or streaming queues) today?

The Ankler in conversation with a studio head on what it takes to launch films globally in a fragmented media landscape. From cultural moments to algorithmic strategy, what actually drives audiences to theaters (or streaming queues) today?

This afternoon networking event will bring together creators, marketers, filmmakers and executives.

Explore the enduring long-tail value of film in the streaming age – and why Gen Z's passion for cinema may be one of the industry's most underestimated assets.

Hollywood's hit newsletter The Ankler brings top talent from the festival for an intimate conversation about the best red carpet premieres.

This afternoon session brings together leading creators to share their journeys, insights and strategies for success. It will feature panels in which speakers will share how they are working with brands and bringing their voices to shape the future of content and storytelling.

An intimate morning conversation with leading studio executives, exploring the evolving landscape of film, television and streaming. Gain insider perspectives on creative decision-making, industry trends and the future of storytelling.

As artificial intelligence reshapes every stage of the filmmaking process, creators are exploring how new tools can expand what’s possible on screen while challenging long-held production models. Todorovic will discuss how AI is transforming visual effects, animation and virtual production, where the technology is opening new creative opportunities for filmmakers and why human storytelling and artistic vision remain central as Hollywood enters a new era of innovation.

In today's entertainment landscape, creators aren't just influencers – they're co-pilots in storytelling and audience engagement. This panel explores how studios, networks and brands can collaborate with creators to build authentic, high-impact campaigns. This panel will explore strategies for identifying the right talent, designing campaigns that resonate and measuring ROI.

As traditional film financing continues to evolve, brands are becoming powerful partners in bringing stories to life. In this session Ingrid Bragemann, Executive Producer/Founder of Tantor Films and Actress/Producer Belen Soto will share how she worked with Peugeot, Latam Airlines, Mercado Pago and Enel to help finance the film Papi Ricky.

Summer blockbuster season is more than a release date – it's a cultural moment. This panel brings together top marketing executives and creator collaborators to reveal how studios build anticipation and craft immersive campaigns to drive ticket sales and global fandoms.

“Clarissa,” a reimagining of Virginia Woolf’s “Mrs. Dalloway” set in Lagos, unfolds over the course of a single evening and one pivotal party, as encounters from the past force its heroine to confront love, ambition and missed possibilities. The filmmakers and stars of the Directors’ Fortnight film discuss building their innovative adaptation’s emotionally layered world.

Film festivals and other cultural events offer brands a unique stage to connect authentically with audiences. This panel explores how marketers are showing up – not just as sponsors, but as active participants in storytelling, conversations and experiences.

Luxury brands are rethinking traditional exclusivity to engage more meaningfully in culture. This panel explores how top fashion, lifestyle, and entertainment brands are stepping out from behind the curtain to collaborate with creators, participate in cultural events and tell stories that resonate beyond their traditional audiences.

Hollywood's hit newsletter The Ankler brings top talent from the festival for an intimate conversation about the best red carpet premieres.

This afternoon session brings together leading creators to share their journeys, insights and strategies for success. It will feature panels in which speakers will share how they are working with brands and bringing their voices to shape the future of content and storytelling.