Brand Innovators Evolution of Commerce Summit

As consumers expect every interaction with a brand to be personalized, seamless, and memorable, the definition of consumer experience continues to evolve. In this conversation, we'll explore how Mondelēz is reimagining the path from discovery to loyalty by connecting brand building, commerce, retail partnerships, and shopper engagement into one unified experience. We'll discuss how iconic brands remain culturally relevant while creating deeper relationships that drive both consumer love and long-term business growth.

Unlock how today's most beloved brands tap into real-time culture to create breakthrough moments. This session will explore how marketers transform trends, fandoms, and social conversations into powerful creative engines—plus how play, interactivity, and community dynamics can turn everyday campaigns into shared cultural experiences.

Retail Media Networks have become one of the fastest-growing marketing channels, but the next phase will be defined by integration, measurement, and customer value. This session explores how retailers and brands are evolving retail media into a full-funnel growth engine that delivers stronger consumer experiences while driving incremental business results.

Consumers no longer want to watch campaigns—they want to participate in them. This conversation dives into how leading brands are weaving game mechanics (points, rewards, quests, collectability) into marketing to drive deeper engagement, loyalty, and measurable brand impact.

A discussion on how leading marketers harmonize long-term brand investment with short-term performance. Learn where creativity fits into the growth equation and why ideas still matter—even in a metrics-heavy world.

Today's consumers don't think in channels—they simply expect brands to be there whenever and wherever they're ready to engage. This discussion examines how organizations are integrating digital, physical, social, and marketplace experiences into seamless customer journeys that build trust, increase conversion rates, and strengthen long-term relationships.

In today's fast-moving, always-on world, global brands are under pressure to move quicker than ever—without fragmenting their identity. This session explores how leading organizations are cutting through complexity by simplifying brand systems, consolidating tools and processes, and creating clear guardrails that empower teams to innovate at speed.

Loyalty has evolved far beyond points and rewards. Today's most successful brands are creating emotional connections through personalized experiences, community, exclusive access, and shared values. This session explores how marketers are designing loyalty strategies that drive advocacy, lifetime value, and lasting customer relationships.

As brands scale globally, the deepest connections are often forged locally. This session explores how local culture, community behaviors, and on-the-ground insights shape more relevant and effective marketing. Leaders will discuss how to balance global brand consistency with local nuance, why hyper-local creativity drives impact, and how cultural specificity can unlock new opportunities for growth in an increasingly interconnected world.

As marketing becomes increasingly connected across media, commerce, and customer experience, traditional measurement models are no longer enough. This session explores how leading organizations are redefining success, measuring incremental growth, and creating more meaningful frameworks that connect marketing investments to business performance.

Groups check in and commence Monopoly Lifesized activity.

As third-party data continues to disappear, brands are rethinking how they collect, activate, and use customer data responsibly. This discussion examines how organizations are building trust while leveraging first-party data to deliver more relevant experiences, smarter marketing, and stronger business outcomes.

The strongest brands today are creating a sense of belonging, not just awareness. This conversation will explore how organizations are fostering authentic communities that deepen customer engagement and strengthen brand affinity. We'll discuss the strategies, experiences, and partnerships that turn audiences into advocates.

The pace of disruption has never been greater. From AI and economic uncertainty to shifting consumer expectations and organizational transformation, today's leaders must continuously adapt while keeping teams aligned and focused. This fireside explores the leadership principles, cultural shifts, and decision-making frameworks that enable organizations to thrive through change.

Creators have become trusted advisors influencing discovery, consideration, and purchase across every category. This discussion explores how brands are building long-term creator partnerships that extend beyond campaigns to foster community, authenticity, and measurable commerce outcomes.

Retail and commerce are entering a new era shaped by AI, connected ecosystems, predictive experiences, and evolving consumer expectations. This closing conversation brings together visionary leaders to discuss what they believe will define the next five years of commerce and how brands can prepare today to remain relevant, resilient, and indispensable tomorrow.