Brand Innovators Marketing Innovation Summit @ Austin Race Week

Fandom creates some of the most passionate communities in culture. Explore how Indeed is tapping into sports and cultural moments to build authentic connections that extend beyond traditional sponsorships.

As consumer expectations continue to evolve, the brands that stay relevant are those that create meaningful connections through creativity, cultural relevance, and strategic partnerships. Hear how leading marketers are leveraging collaborations, authentic storytelling, and memorable brand experiences to keep their brands top of mind, deepen consumer loyalty, and drive sustainable business growth.

Fandom has evolved beyond traditional sponsorships, creating new opportunities for brands to build authentic connections around the passions that bring people together. Explore how brands are turning partnerships into measurable business impact through shared value, deeper integration, and experiences that resonate with fans.

In a world where consumers expect brands to stand for something, purpose has become a powerful driver of differentiation, trust and long-term growth. This conversation will explore how we can build brands with a clear sense of purpose, translate values into meaningful consumer experiences and create lasting connections that go beyond the product.

As consumers seek deeper connection and belonging, brands are finding new ways to turn audiences into passionate communities. This conversation will explore how marketers can build fandom, strengthen loyalty and create meaningful connections that turn consumers into advocates.

In a constantly evolving cultural landscape, brands must do more than react—they need to know when, where, and how to show up authentically. Hear how we can leverage creativity, partnerships, creators and insights to turn cultural moments into meaningful consumer connections and long-term brand growth.

How can emerging brands compete for attention against established category leaders? Hear how Milestone Brands builds challenger brands through positioning, distinctive creative, smart media investment and experiences designed to recruit the next generation of consumers.

Fandom is becoming a powerful engine for connection and community. Discover how AI and emerging technologies can help brands understand what people care about, create more personalized experiences, and turn moments of fandom into lasting brand affinity.

The next generation of consumers is reshaping what they expect from brands, from how they discover products and engage with content to the values and experiences that influence their choices. This conversation will explore how marketers can understand emerging consumer behaviors, build authentic connections, leverage culture and creators, and create experiences that turn the next generation into loyal customers.

AbbVie has quickly built one of the most purposeful portfolios in sports, where in-sport action like a birdie or a strikeout leads to critical support for patient-first organizations, and every partnership starts with the mission. Matt Tritley joins John Rowady to share how AbbVie earned its place in sport, why the human stories matter most, and what commitment looks like beyond the announcement.

As AI reshapes how brands create, personalize and engage, there are new opportunities to build deeper, more meaningful connections with consumers. This conversation will explore how brands are using AI to enhance storytelling, deliver more relevant experiences and drive engagement, while keeping human creativity, emotion and connection at the heart of the brand experience.

What turns a brand people like into a brand people choose, advocate for and come back to? Hear how brands are creating emotional connections, fostering community and tapping into cultural relevance to turn brand love into customer adoption, loyalty and measurable business growth.