Brand Innovators Marketing Leadership Summit London

Exploring how Nespresso is striking the right balance between authentic storytelling and meaningful education. This session will explore how the brand is using their summer campaign with Dua Lipa to deepen brand awareness, audience engagement and creating experiences that both inspire curiosity and deliver lasting value.

Luxury doesn't mean what it used to. Today, it's less about status and more about experience, values, and how a brand makes people feel. This panel will explore how the idea of luxury is evolving and what that means for brands trying to stay relevant. From craftsmanship to culture, to smaller luxuries, we'll look at what defines modern luxury now.

Luxury today is less about status and more about experience, values, and emotion. This panel explores how luxury is evolving, from craftsmanship and culture to everyday indulgences, and what it means for brands staying relevant.

Long term brand building drives lasting growth by shaping how people remember and feel about your brand. Effective creative ensures each campaign reinforces that impact, building consistency, emotional connection, and loyalty over time.

In a landscape that often prioritizes quick wins, building a brand that lasts takes patience, consistency, and strong creativity. This fireside chat will explore how to balance short-term performance with long-term brand value, and what it really takes to create work that resonates over time. From creative decisions to measurement, we'll dive into what drives lasting impact.

AI is reshaping who controls data, creativity, and consumer attention. Marketers must rethink strategies to stay competitive while balancing innovation with ethics and accountability.

As AI reshapes how consumers search, discover, and engage, brands face a new reality of fewer touchpoints and more mediated interactions. With users increasingly relying on chatbots for answers, this panel will explore how to sustain brand discovery while leveraging AI for greater personalization, smarter engagement, and long term growth.

As AI reshapes how consumers search and engage, brands face fewer touchpoints and more mediated interactions. This panel explores how to sustain discovery while using AI to drive personalization, engagement, and long term growth.

This panel explores how to move beyond surface level metrics to build a deeper, more contextual understanding of consumers across markets. We will explore how combining data with cultural insight and human perspective leads to more relevant and effective international marketing strategies.

As audiences grow more skeptical of polished promotions and paid partnerships, influence is starting to look very different. This panel will explore the rise of "de-influencing" and what it signals about trust, authenticity, and consumer behavior. We'll discuss how brands and creators can adapt by showing up more honestly, building credibility, and connecting in ways that actually resonate.

As audiences grow more sceptical of polished promotions and paid partnerships, influence is changing. This panel explores the rise of de influencing and what it means for trust, authenticity, and consumer behaviour, and how brands and creators can build real credibility and connection.

Marketing has never been more measurable, yet the metrics that move a business aren't always the ones that fill a dashboard. Victoria Sjardin draws on building brands from start-up to global icon to unpack which numbers actually matter to a marketer, where measurement misleads, and how to hold the line on long-term brand value when everything around you rewards the short term.

AI is everywhere in marketing right now, but what's actually delivering results? This fireside chat will cut through the hype to focus on how teams are really using AI, from idea generation to execution and beyond. We'll talk about what's working, what isn't, and how to turn early experimentation into meaningful impact.

This conversation will explore how exceptional customer experience can drive sustainable growth by building trust, strengthening loyalty, and attracting new consumers through authentic engagement and brand advocacy.

Sports fans aren't just watching anymore, they're shaping the experience, curating content, and building communities on their own terms. This fireside chat will explore what that shift means for marketers, from changing fan behaviors to new ways of showing up across platforms. We'll dig into how brands can stay relevant in a world of more independent, self directed fandom.

An informal conversation exploring how brands connect with fans through sports, covering partnerships, storytelling, and the strategies that turn moments into lasting engagement.

When products and services are easy to replicate, what sets organizations apart is how they think, work, and connect with people. This panel will look at how culture can be used more intentionally, not just as a value statement, but as something that actually drives innovation, attracts talent, and supports long term growth.

When products and services are easy to replicate, what sets organisations apart is how they think, work, and connect with people. This panel explores how culture can drive innovation, attract talent, and support long term growth.

A discussion on how strong brand culture shapes customer experience. Exploring how values, voice, and internal alignment translate into meaningful, consumer-facing impact.

Culture is no longer a backdrop. Now it's where brands win or lose relevance. This topic explores how marketers can actively participate in culture to drive connection, influence, and growth.

What happens when a brand stops treating talent like spokespeople and starts building around real personality? In this session, Paddy Power unpacks how leaning into authenticity and cultural instinct became their most effective creative strategy, turning endorsements into entertainment that people actually want to watch, share, and talk about.

In a world of constant connectivity, engagement is easy but meaningful connection is harder to earn. This fireside chat explores how brands can move beyond clicks and impressions to build authentic relationships, using creativity, storytelling, and cultural insight to create deeper, more lasting connections.

A conversation on moving beyond clicks and metrics to build genuine relationships. Turning digital engagement into trust, relevance, and lasting connection.

Experiences have become some of the most powerful content brands can create. This fireside chat will explore how live, immersive, and real world activations can fuel ongoing storytelling and reach far beyond the event itself. We'll look at why investing in experience can deliver more value over time, both on the ground and across channels.

In the talk, we'll be exploring how the shift from mass media to algorithms and subscriptions has created a new kind of audience, one that curates content, experiences, and objects as a means of personal expression. Now more than ever, you are what you own. We'll draw on how this behaviour shift can be seen in our panelist's experience, industry and audiences, and explore ways brands should be showing up.

In a crowded landscape, stories are what make brands memorable. This session explores how marketers can use storytelling to cut through the noise, build emotional connection, and drive lasting impact.

Polished, picture perfect content isn't always what audiences want anymore. It's becoming more so the case that it's the unfiltered, in the moment stuff that actually connects. This panel will explore the shift toward "imperfect" content and why it works. We will be looking at how brands can show up in ways that feel more real, more relatable, and ultimately more engaging.

Polished content is no longer what audiences want, unfiltered, in the moment content connects more. This panel explores the shift toward imperfect content and how brands can show up in ways that feel real, relatable, and engaging.

Polished perfection is losing ground to content that feels real, human, and unfiltered. This panel explores why authenticity drives stronger engagement, and how brands can embrace imperfection without losing impact or control.

Audiences are gravitating toward creators who feel familiar, not distant. The polished, aspirational aesthetic is giving way to grounded content that feels real, relatable, and easy to connect with. This panel will explore the rise of the "comfort creator" and why relatability is becoming more powerful than aspiration, and what that means for brands and the way they partner with talent.

This panel explores the impact of relatable versus aspirational content in engaging audiences. We will discuss how each approach influences trust, motivation, and brand connection, and when to use one over the other to achieve the greatest impact.

Artificial Intelligence is rapidly changing the landscape of the Consumer Packaged Goods (CPG) industry, impacting everything from dynamic supply chains to hyper-personalised consumer engagement. In this fireside chat, we aim to cut through the noise by sharing some real-world examples of AI within the CPG environment.

Store brands used to be the budget alternative, now they're becoming brands people actually choose and talk about. This panel will explore how private labels have evolved, from quality and design to positioning and perception, and why they're gaining real cultural relevance. We'll look at what's driving their rise and how traditional brands are responding to the shift.

Store brands were once the budget option, now they are brands people choose and talk about. This panel explores how private labels have evolved and why they are gaining cultural relevance, and how traditional brands are responding.

How agentic AI is fundamentally reshaping the consumer–brand relationship – from reactive engagement to increasingly autonomous decision-making – and what this shift means for trust, transparency, and long-term brand equity.

Sport has evolved beyond scheduled broadcasts into an always-on cultural force, shaping conversations, communities, and content across multiple platforms. This panel will explore how that shift is redefining the role of sport in people's lives and what it means for brands looking to stay relevant.

All great campaigns start with the right foundations. This fireside chat explores the early stage decisions that shape success, from insight and strategy to creative ambition and cultural relevance.

Why tell one story when you can build a universe? This panel explores the shift from standalone campaigns to episodic narratives and how brands can create stories that audiences choose to follow over time.

Why tell one story when you can build a universe? This panel explores the shift to episodic narratives and how brands can create stories audiences choose to follow over time.

Global brands must balance scale with local relevance in an increasingly fragmented world. This panel explores how marketers can build consistent, impactful brands across markets while adapting to cultural nuance and change.

The path to purchase isn't a straight line anymore, especially for Gen Alpha. This panel will explore how younger audiences discover, evaluate, and engage with brands across multiple touchpoints at once, from social platforms to creators to real world moments. We'll unpack what this non linear journey means for marketers and how to show up in ways that feel relevant at every step.

The path to purchase is no longer linear, especially for Gen Alpha. This panel explores how younger audiences discover and engage with brands across multiple touchpoints, and what it means for marketers to stay relevant at every step.

From gaming and creators to immersive and hybrid experiences, the media landscape is rapidly evolving. This fireside chat explores how brands can experiment with less traditional formats to drive innovation, cultural relevance, and deeper engagement.

In this fireside chat, Hazel McGuire, Chief Marketing Officer for Intrepid Travel, will explore how marketing leaders can drive growth by putting purpose at the heart of their strategy. She'll share practical insights on building credible, trusted brands and communicating sustainability with confidence in an increasingly complex regulatory environment.

Join Sabina Ellahi and Claire Berry for a fireside chat exploring how Perfect Cartel brought Sephora campaigns and experiences to life through culture led storytelling, immersive brand moments, and community-first engagement.

This fireside chat will take a candid look at burnout, and how individuals and teams can sustain creativity over time without losing momentum or originality. We'll talk about what drains creative energy, what helps protect it, and how to keep showing up with fresh ideas in a demanding environment.

Audiences are no longer passive, they expect to participate and co-create. This topic focuses on how brands can build communities that drive loyalty, advocacy, and sustained growth.

As purpose-driven brands scale, the challenge is no longer just awareness – it's creating lasting behaviour change while staying culturally relevant and commercially successful. Marta will explore Too Good To Go's journey in the UK market to become a truly habitual consumer brand.

Today, brands are more than products. People use what they wear, buy, and support to express who they are and where they belong. This panel will explore how identity has become a key function of branding, and what it means for brands to serve as markers of community, values, and tribal allegiance.

Brands are more than products, they help people express identity and belonging. This panel explores how identity shapes branding and what it means for brands to signal community and values.

What does it really take for a brand to break through and redefine its category? This fireside chat will take a closer look at how disruptor brands are built and what sets them apart in crowded markets. We'll explore the strategies, decisions, and mindset needed to challenge the status quo and create lasting impact.

This fireside chat explores how brands can translate cultural relevance into meaningful growth by combining timely engagement with deep audience insight.

Today's consumers are overwhelmed by a flood of information—and misinformation, especially on health and wellbeing. Philipp will share some context on how Bayer Consumer Health builds and scales trust across iconic global brands including Aspirin, Claritin, and Bepanthen.

As AI reshapes the marketing landscape, the foundations of brand growth are evolving. This fireside chat explores how brands can harness AI to drive smarter, more personalized growth while maintaining creativity, distinctiveness, and human connection.

As brands scale across markets, the balance between global consistency and local relevance becomes critical. This panel will explore how leveraging local nuance can drive stronger engagement, unlock growth, and ensure authenticity in diverse markets.

As brands scale, balancing global consistency with local relevance is critical. This panel explores how local nuance can boost engagement, drive growth, and ensure authenticity.

In a crowded landscape, collaboration is key to staying relevant. This panel explores how brands can partner across industries, cultures, and communities to create meaningful connections and reach new audiences.

In an increasingly crowded landscape, collaboration has become a powerful way to stay relevant. This panel explores how brands can partner across industries, cultures, and communities to create fresh, meaningful connections and unlock new audiences.

In a crowded landscape, collaboration is key to staying relevant. This panel explores how brands can partner across industries, cultures, and communities to create meaningful connections and reach new audiences.

A closing reflection on the event's biggest insights, key themes, and actionable takeaways shaping the future of marketing.

If experience is the strategy, what does success actually look like? This fireside chat challenges conventional measurement frameworks and explores how brands can prove value in ways that go beyond clicks and conversions.

10:15 AM Panel: Redefining the Meaning of Luxury