Brand Innovators Sports Marketing Summit

The Super Bowl is often just the beginning of a brand's message or platform. This session will explore how brands are keeping their game day energy alive throughout the year.

The Super Bowl is often just the beginning of a brand's message or platform. This session will explore how brands are keeping their game day energy alive throughout the year.

Viewership of women's sports continues to skyrocket and brands are leaning in. This panel will explore how brands are thinking about women's sports as platforms for marketing in 2026.

Viewership of women's sports continues to skyrocket and brands are leaning in. This panel will explore how brands are thinking about women's sports as platforms for marketing in 2026.

AI is transforming how brands connect with consumers, from social strategies to product launches and AI-driven insights. This panel will explore challenges and success stories in AI-powered initiatives, highlighting what's working and where innovation is heading in 2026 and beyond.

AI is transforming how brands connect with consumers, from social strategies to product launches and AI-driven insights. This panel will explore challenges and success stories in AI-powered initiatives, highlighting what's working and where innovation is heading in 2026 and beyond.

Join us for a brand-forward conversation on how Ro used sports as a proving ground before stepping onto TV's biggest stage. We'll explore how years of disciplined TV and sports testing, paired with modern measurement, gave the team the confidence to scale from performance-driven wins to a defining Super Bowl moment. The session will unpack why live sports remains the ultimate cultural accelerator, how data helps remove risk from bold creative bets, and what separates brands that simply buy into the Super Bowl from those that show up with a strategy built to break through.

Join us for a brand-forward conversation on how Ro used sports as a proving ground before stepping onto TV's biggest stage. We'll explore how years of disciplined TV and sports testing, paired with modern measurement, gave the team the confidence to scale from performance-driven wins to a defining Super Bowl moment.

Working with popular athletes gives brands an opportunity to reach sports fans. This panel will explore how brands are working with athletes and staying authentic to reach new audiences.

Working with popular athletes gives brands an opportunity to reach sports fans. This panel will explore how brands are working with athletes and staying authentic to reach new audiences.

Showing up in sports gives brands a field-level connection with sports fans. This panel will explore how brands can authentically show up in the modern fan journey beyond game day and into culture by building emotional stickiness, and creating value that fans carry with them all year round.

Showing up in sports gives brands a field-level connection with sports fans. This panel will explore how brands can authentically show up in the modern fan journey beyond game day and into culture by building emotional stickiness, and creating value that fans carry with them all year round.

Learn how Marriott engages Members and Future Members to turn their passion for sports into long lasting travel loyalty. We'll explore how Marriott engages with the NFL across the league calendar, as well as through other partnerships with the NCAA, FIFA World Cup, USA Soccer, and more.

Learn how Marriott engages Members and Future Members to turn their passion for sports into long lasting travel loyalty. We'll explore how Marriott engages with the NFL across the league calendar, as well as through other partnerships with the NCAA, FIFA World Cup, USA Soccer, and more.

As momentum builds toward FIFA World Cup 2026, demand for premium hospitality and hosted experiences continues to accelerate. Leading businesses across sectors are already securing hospitality packages to support client entertainment, relationship building, and strategic brand initiatives.

As momentum builds toward FIFA World Cup 2026, demand for premium hospitality and hosted experiences continues to accelerate. Leading businesses across sectors are already securing hospitality packages to support client entertainment, relationship building, and strategic brand initiatives.

In an era of endless choice, emotional connection is a brand's most valuable asset. This session will explore how brands can build emotional resonance to cultivate lasting customer loyalty.

In an era of endless choice, emotional connection is a brand's most valuable asset. This session will explore how brands can build emotional resonance to cultivate lasting customer loyalty.

Every deck claims Gen Z is killing sports. But in reality, young audiences are not "less interested," they consume sports in clips and through athletes personalities. This panel will explore how sports marketers can reach this coveted young audience by embracing memes and creator culture tied to the largest moments in sports.

Every deck claims Gen Z is killing sports. But in reality, young audiences are not "less interested," they consume sports in clips and through athletes personalities. This panel will explore how sports marketers can reach this coveted young audience by embracing memes and creator culture tied to the largest moments in sports.

In today's market, brands thrive not just by what they sell, but by the relationships they cultivate. This panel explores how authentic partnerships—with influencers, creators, other brands, and communities—can elevate brand identity, drive loyalty, and create lasting impact.

In today's market, brands thrive not just by what they sell, but by the relationships they cultivate. This panel explores how authentic partnerships—with influencers, creators, other brands, and communities—can elevate brand identity, drive loyalty, and create lasting impact.

A look at how the Super Bowl can serve as the kickoff to year-round storytelling. CMO Mark Kirkham on PepsiCo Beverages' Super Bowl strategy that extends beyond game day — from the early teasers and Radio Row presence, to post-game collaborations that will keep the momentum and conversation going after Sunday.

A look at how the Super Bowl can serve as the kickoff to year-round storytelling. CMO Mark Kirkham on PepsiCo Beverages' Super Bowl strategy that extends beyond game day — from the early teasers and Radio Row presence, to post-game collaborations that will keep the momentum and conversation going after Sunday.

Social media trends and the news cycle are dictating the conversation these days and savvy brands understand the opportunity of being agile and responding in real time. This session will explore how brands can respond at the speed of culture, offering tips on what works and how to ensure your creative is meaningful and not just part of the noise.

Social media trends and the news cycle are dictating the conversation these days and savvy brands understand the opportunity of being agile and responding in real time. This session will explore how brands can respond at the speed of culture, offering tips on what works and how to ensure your creative is meaningful and not just part of the noise.

This session explores how the sport's rapid rise is reshaping youth engagement, inclusion, and brand strategy. Leaders discuss how partnerships, storytelling, and grassroots-to-global campaigns are turning flag football into one of the most powerful cultural and commercial opportunities in sports.

This session explores how the sport's rapid rise is reshaping youth engagement, inclusion, and brand strategy. Leaders discuss how partnerships, storytelling, and grassroots-to-global campaigns are turning flag football into one of the most powerful cultural and commercial opportunities in sports.

FIFA World Cup 26 will be the largest and most ambitious tournament in history hosted across three countries (the United States, Mexico and Canada), in 16 host cities. This session will explore how brands are planning for this once-in-a-lifetime event.

FIFA World Cup 26 will be the largest and most ambitious tournament in history hosted across three countries (the United States, Mexico and Canada), in 16 host cities. This session will explore how brands are planning for this once-in-a-lifetime event.

Sports offer more than visibility—they create emotional connection, shared values, and lifelong loyalty. For brands like American Family Insurance, sports partnerships are a powerful platform to reinforce trust, celebrate perseverance, and show up meaningfully in the communities you serve. This session explores how legacy brands are using sports to move beyond sponsorships into authentic storytelling—through athlete partnerships, grassroots investments, and culturally relevant moments that resonate on and off the field. We'll examine campaigns that align with values-driven fandom, strengthen brand purpose, and deliver measurable impact across generations.

Sports offer more than visibility—they create emotional connection, shared values, and lifelong loyalty. For brands like American Family Insurance, sports partnerships are a powerful platform to reinforce trust, celebrate perseverance, and show up meaningfully in the communities you serve.