Brand Safety Summit Singapore

In today's digital-first world, brands must strike the right balance between driving growth and maintaining trust. Short-form video and creator marketing are at the heart of this transformation, offering unparalleled opportunities for brands to engage with audiences in ways that are both authentic and impactful. This session will explore how TikTok's platform empowers brands to not only reach high-intent users but also collaborate with creators to drive deeper connections, while upholding the highest standards of brand safety.

CTV adds a scale and addressability to television. This concept is not new, and the scale at which this market is moving is historic. When markets grow quickly, an eye needs to be placed on understanding marketer needs and goals and how these can be measured. Hear from senior leaders at CJ, GroupM, and Teads as we dive in.

Join Meta for a fireside conversation focused on the ways in which the industry can collaborate to reduce fraud and scams. Discover more about the lifecycle of an online scam, and learn about the actionable steps that brands can take to protect themselves and their customers.

With ad fraud on the rise and consumers expecting greater integrity, staying ahead of emerging threats is more crucial than ever. In this session, Liam McCarten, VP of APAC Sales at StackAdapt, will show how AI-driven solutions like contextual targeting, fraud detection, and first-party data can protect your brand and drive better results.

As AI-driven technologies reshape digital marketing, brands face a growing challenge, how to maintain control in an era where AI buying agents are making real-time decisions on their behalf. The rise of synthetic media, deepfakes, and AI-driven misinformation further complicates the landscape, demanding a proactive approach to brand safety and authenticity.

Brands are facing an inflection point. As misinformation proliferates, AI-generated content blurs reality, and lawsuits against brands rise, the once clear boundaries of brand suitability are shifting. At the same time, the battle for consumer attention is intensifying, with audiences spending more time than ever inside walled gardens—precisely where the risks reside.

As data privacy regulations become more stringent, it's important to discuss how brands can balance data-driven advertising with privacy concerns.

Platforms hold a large part of the media plan and public zeitgeist. This offers advertisers tremendous reach and connection to consumer insights. When regulation comes into focus, learn how planners can adjust and keep campaigns effective.