Brand Safety Summit Singapore

In a fireside chat, Sanjib Bose, Regional Director of Strategy & Digital Commerce, Asia & General Manager, Philippines for Mars Wrigley Asia, and Klara Krok, Global Account Director at TikTok, will explore how brands can leverage TikTok's full-funnel ecosystem to turn engagement into action, collaborate with creators effectively, and build long-term brand equity in a trusted, brand-safe environment.

In today's digital-first world, brands must strike the right balance between driving growth and maintaining trust. This session explores how TikTok's platform empowers brands to reach high-intent users and collaborate with creators to drive deeper connections, while upholding the highest standards of brand safety.

Understanding Measurement and Proper Placement Challenges in One of the Hottest Spots in the Market. CTV adds a scale and addressability to television. This concept is not new, and the scale at which this market is moving is historic. When markets grow quickly, an eye needs to be placed on understanding marketer needs and goals and how these can be measured. Hear from senior leaders at CJ, GroupM, and Teads as we dive in.

CTV adds a scale and addressability to television. When markets grow quickly, an eye needs to be placed on understanding marketer needs and goals and how these can be measured. Hear from senior leaders at CJ, GroupM, and Teads as we dive in.

Join Meta for a fireside conversation focused on the ways in which the industry can collaborate to reduce fraud and scams. Discover more about the lifecycle of an online scam, and learn about the actionable steps that brands can take to protect themselves and their customers.

Join Meta for a fireside conversation focused on the ways in which the industry can collaborate to reduce fraud and scams. Discover more about the lifecycle of an online scam, and learn about the actionable steps that brands can take to protect themselves and their customers.

With ad fraud on the rise and consumers expecting greater integrity, staying ahead of emerging threats is more crucial than ever. Liam McCarten, VP of APAC Sales at StackAdapt, shows how AI-driven solutions like contextual targeting, fraud detection, and first-party data can protect your brand and drive better results.

With ad fraud on the rise and consumers expecting greater integrity, staying ahead of emerging threats is more crucial than ever. This session shows how AI-driven solutions like contextual targeting, fraud detection, and first-party data can protect your brand and drive better results.

As AI-driven technologies reshape digital marketing, brands face a growing challenge, how to maintain control in an era where AI buying agents are making real-time decisions on their behalf. This session explores how brands can navigate these challenges, leveraging Omnicom Media Group's CASA & Activation AI solutions to drive transparent, controlled, and effective media activation.

As AI-driven technologies reshape digital marketing, brands face a growing challenge—how to maintain control in an era where AI buying agents are making real-time decisions on their behalf. This session explores how brands can navigate these challenges and leverage AI solutions to drive transparent, controlled media activation.

Brands are facing an inflection point. As misinformation proliferates, AI-generated content blurs reality, and lawsuits against brands rise, the once clear boundaries of brand suitability are shifting. At the same time, the battle for consumer attention is intensifying, with audiences spending more time than ever inside walled gardens—precisely where the risks reside.

Brands are facing an inflection point. As misinformation proliferates, AI-generated content blurs reality, and lawsuits against brands rise, the once clear boundaries of brand suitability are shifting. The challenge isn't just avoiding risk—it's ensuring that brand suitability evolves into a proactive security layer.

As data privacy regulations become more stringent, it's important to discuss how brands can balance data-driven advertising with privacy concerns.

As data privacy regulations become more stringent, it's important to discuss how brands can balance data-driven advertising with privacy concerns.

Platforms hold a large part of the media plan and public zeitgeist. This offers advertisers tremendous reach and connection to consumer insights. When regulation comes into focus, learn how planners can adjust and keep campaigns effective.

Platforms hold a large part of the media plan and public zeitgeist. When regulation comes into focus, learn how planners can adjust and keep campaigns effective.