Camp Opticon 26 (New York)

Breakfast and early registration; pick up swag ahead of the day.

Dedicated sessions for OMVP and Customer Advisory Board members.

Get to know fellow campers over a drink before the main day.

Registration opens and breakfast is served; pick up swag.

The view from the summit — where Optimizely is headed, what it's building, and why it matters.

Breakout rooms: Trailhead, Outpost, Tent talks, Bonfire, and Agent lodge, each a different session format.

A final keynote from Seth Godin to land the big ideas and send campers off on a high.

Closing reception with drinks, food, and music.