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MarketingDirecto.com organizes marketing and advertising events in Spain, including conferences on technology trends, future of advertising, creativity, and social topics for brands and agencies.
- Dates
- May 12 – May 12, 2026
- Location
- Madrid, Spain
- Industry
- Adtech, programmatic, AI
- Typical attendees
- ~3,500From our records
Event Sponsors
82 sponsors on record
Patrocinador Oro· 4
Acast
acast.com
COSMO5
cosmo5.com
Omnicom Media
omnicommedia.com
WeAI
weartificial.com
Partner· 42
Air Europa
aireuropa.com
Alain Afflelou
afflelou.es
Amazon
amazon.es
American Express
americanexpress.com
Bimbo
bimbo.es
Bizum
bizum.es
Brandwatch
brandwatch.com
Burger King
burgerking.es
Cabify
cabify.com
Carrefour
carrefour.es
Danone
danone.es
Decathlon
decathlon.es
Domino's Pizza
dominospizza.es
Dopper
dopper.com
EssenceMediacom
essencemediacom.com
Estrella Galicia
estrellagalicia.es
Famosa
famosa.es
Goiko
goiko.com
Heineken
heinekenespana.es
Hyundai
hyundai.com
Iberia Express
iberiaexpress.com
Ilunion
ilunion.com
Impact Hub
impacthub.net
Integral Ad Science
integralads.com
JD Sports
jdsports.es
L'Oréal
loreal-paris.es
Lush
lush.com
McDonald's
mcdonalds.es
MediaMarkt
mediamarkt.es
Microsoft
microsoft.com
Movistar
movistar.es
Mr. Goldwind
mrgoldwind.com
Nestlé
nestle.es
NH Hotels
nh-hotels.com
Samsung
samsung.com
Seedtag
Snapchat
snapchat.com
Spotify
spotify.com
Telepizza
telepizza.es
Toluna
toluna.com
Vodafone
vodafone.es
Westfield Rise
westfieldrise.com
Patrocinador Plata· 8
Bluecell
bluecell.es
Cinesa
cinesa.es
Dynata
dynata.com
Iberian Media
iberian.media
Microsoft Advertising
ads.microsoft.com
Refinery89
refinery89.com
Samsung Ads
samsung.com
SIDN
sidn.es
Patrocinador Bronce· 4
GARSOCATERING
garsocatering.es
SITEGROUND
siteground.es
SONO
sono.es
WAHSHOW
wahshow.com
Patrocinador Branding· 1
ADKAORA
adkaora.com
Colaborador Oficial· 23
ADISSEY
adissey.com
AMBAR
ambar.com
Babaria
babaria.es
BAGS UP
bags-up.com
BLINKO GROUP
blinkogroup.com
CASHMERE DECORACION
cashmeredecoracion.com
FILANTRÓPICO
filantropico.es
FOTOFUN EVENTOS
fotofuneventos.com
Frit Ravich
fritravich.com
GREFUSA
grefusa.com
Haribo
haribo.com
Honor
honor.com
LA FABRICA DEL REGALO
lafabricadelregalo.com
LEVADURA MADRE
levaduramadre.es
MIS GLOBOS
misglobos.com
NORMAL STORES
normalstores.com
Novau
novau.io
PADCELONA
padcelona.com
PARQUES REUNIDOS
parquesreunidos.com
SKILLER EDUCATION
skiller.education
SMARTBOX
smartbox.com
STATISTA
statista.com
TEICHENNE
teichenne.com
Sponsor figures are recorded as published, not independently guaranteed.
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Speakers
41 speakers on record
panelist· 26
Alfonso Castañeda
Head of Digital, CRM & Loyalty - Southern Europe (Germany, Italy, Spain & Portugal), CINESA
Álvaro Varona
Senior Strategy Consultant, BLUECELL
Andrea Colombo
Vice President, Southern Europe & LatAm, DYNATA
Belinda Suárez
Senior Sales Manager, SAMSUNG ADS
Daniel Godoy
Global Evangelist, Microsoft Advertising
Edu Martín
Programmatic Business Lead, GOOGLE
Isabel Amate
Head of Programmatic Solutions, ATRESMEDIA PUBLICIDAD
Isabel Flores
VP Sales Spain & LATAM, REFINERY89
Jon Otaegui
Creative Marketing Manager, REVOLUT
Jose Barreiro
Co-fundador & CEO, IBERIAN MEDIA
Jose Gabriel García
CEO, AGENCIA PHI
Jose María de la Cuadra
Media & Solutions Director, SIDN
Julio Alonso
Director Creativo Ejecutivo, LLYC
Lucía Gastélum
Director Product and Design, MOVISTAR PLUS+
María del Carmen Fernández
Global Head, CABIFY ADS
Nuria Presa
Directora de Marketing España y Portugal, HONOR
Olga Caballero
Directora Área Digital, PUBLIESPAÑA
Pedro Salazar
Digital Director, Create
Rita Videira
Responsable de Publicidad y Medios, KIA
Rodrigo González
Head of Advertising Spain & Portugal, UBER ADVERTISING
Salvador Bolaños
Head of Performance Media, WEBEDIA
Sara Moreno
Ecommerce Manager, Babaria
Sergio García
Director de Medios Digitales, BANCO SABADELL
Sergio Palomo
Marketing Manager - Permanent Experiences, Fever
Soraya C. Hidalgo
General Manager, Canva España
Verónika Nikolaeva
Directora de E-commerce, ALCAMPO
moderator· 2
Ángela Porro
MARKETINGDIRECTO.COM
Antía Sacedón
MARKETINGDIRECTO.COM
speaker· 9
Aleix Valls
CEO, WeAI
Irene Montón
Head of Social, OMNICOM MEDIA
Jaime Campoamor
Chief Product Officer, OMNICOM MEDIA
Judit Esquivel
Head of Ecommerce, Flywheel, OMNICOM MEDIA
Lucía González
Chief Business Officer, COSMO5 IBERIA
Mapi Merchante
Insights & Strategy Director, OMNICOM MEDIA
María Gómez
Head of Strategy and Acceleration, OMNICOM MEDIA
Megan Davies
North America Financial Industry and Markets Editor, Reuters
Miguel Espada
CEO, SpecialGuestx
host· 3
Coral Aja
Presentadora, La cara buena del mundo
Fabiana Seara
MARKETINGDIRECTO.COM
Javier Piedrahita
MARKETINGDIRECTO.COM
unknown· 1
Foto de Javier Piedrahita
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Agenda
14 sessions on record
Day 1
Coffee de Bienvenida
8:30 AM - 9:10 AM
Bienvenidos a Conectados 2026
9:10 AM - 9:20 AM
Speakers: Javier Piedrahita, Coral Aja
Ponencia: LuminAI, investigación en la era de la IA
9:20 AM - 9:40 AM
Speakers: Mapi Merchante, María Gómez
Mesa Redonda: La IA que viene: del hype a los agentes autónomos
9:40 AM - 10:15 AM
Speakers: Ángela Porro, Sergio Palomo, Daniel Godoy, Soraya C. Hidalgo, Nuria Presa, Julio Alonso, Alfonso Castañeda, Jose Gabriel García
Vender servicios, ejecutar tecnología: La disrupción del modelo tradicional
10:15 AM - 10:40 AM
Speakers: Aleix Valls
De plataformas a personas: el papel del podcast en la nueva planificación de medios
10:40 AM - 11:05 AM
Speakers: Megan Davies
Mesa Redonda: UX, tecnología y performance: cuando la experiencia impacta en negocio
11:05 AM - 11:40 AM
Speakers: Álvaro Varona, Isabel Flores, Sergio García, Lucía Gastélum, Rodrigo González, Salvador Bolaños, Andrea Colombo
Del performance al partner integral: cómo Cosmo5 evoluciona a través de la tecnología
11:40 AM - 12:05 PM
Speakers: Fabiana Seara, Lucía González
Coffee Break
12:05 PM - 12:40 PM
Mesa Redonda: Retail Media: el nuevo campo de batalla de marketing
12:40 PM - 1:10 PM
Speakers: Antía Sacedón, Pedro Salazar, Sara Moreno, Jose María de la Cuadra, María del Carmen Fernández, Verónika Nikolaeva
¿Cuántos medios caben en una búsqueda? La batalla del Share of Search
1:10 PM - 1:30 PM
Speakers: Irene Montón, Judit Esquivel, Jaime Campoamor
Mesa Redonda: CTV: una nueva frontera audiovisual
1:30 PM - 2:00 PM
Speakers: Jose Barreiro, Belinda Suárez, Edu Martín, Isabel Amate, Jon Otaegui, Rita Videira, Olga Caballero
Entre la artesanía y la computación. IA para almas analógicas.
2:05 PM - 2:20 PM
Speakers: Miguel Espada
Cóctel VIP
2:20 PM - 3:30 PM