Digiday CTV Advertising Strategies

Please stop by the registration desk and pick up your badge.

Maybe more than ever, this year's upfront cycle has ad buyers and sellers taking a hard look at how valuable streaming audiences are. In this session, IPG Mediabrands' Dani Benowitz will break down the biggest developments in this year's upfront negotiations that will affect the streaming ad market over the next year.

CTV captures attention through emotion and immersion, while the open web reflects culture, conversation, and intent. Join Seedtag's Daniel Church to explore how real-time signals of interest, emotion, and intention can power smarter advertising without relying on cookies or personal identifiers.

2025 is a watershed year for the streaming ad market with Amazon's Prime Video and NBCUniversal's Peacock gaining NBA rights and Amazon, Netflix, and YouTube adding new NFL games. In this session, Horizon Media's David Campanelli will discuss how ad buyers are preparing for this influx of inventory.

TV may be in the name, but connected TV has advanced well beyond its traditional namesake by adopting digital technologies and tactics. In this session, Wpromote's Skyler McGill will break down how the agency is wrangling its roster of programmatic ad-buying tools today and how it's seeing AI intersect with CTV's programmatic market.

Cinema has always delivered unmatched scale and impact—but until now, it's been measured by reach and ratings. NCM and Adelaide are changing that. NCM is integrating Adelaide's AU metric into its national inventory, enabling advertisers to transact on verified attention – not just impressions.

Agencies & Brands only. Join us for a Town Hall session where we will create a challenge board and have an open and candid discussion about the industry.

CTV's ad sales ecosystem can make it so that an advertiser ends up bidding against itself if a brand isn't careful with its buying strategy. In this session, Danone's Kevin Manke will explain how the marketer makes sure it reaches the right customers but not too often — or too few.

CTV would seem to be the miracle media channel. It combines the upper-funnel faculties of TV with the performance capabilities of digital. So then why isn't delivering on advertisers' ROI expectations? In this session, UM Worldwide's Marcy Greenberger will diagnose the challenges to limiting CTV's effectiveness and cost-efficiency with an eye toward identifying what needs to change for advertisers to maximize their returns.

Viewers are more fragmented, expectations are higher, and advertisers are at a critical crossroads: chase short-term impressions or build long-term trust. In this fast-paced fireside chat, Nathan Brown, Director of Advertising Sales, CTV at TiVo, and Alex Boras, President, Blis, will explore what's working in today's TV landscape — and how doing right by viewers isn't just ethical, it's smart business.

Math is hard, including when it comes to measuring ads on CTV. But it also has much of the baggage of traditional TV measurement. In this session, Dentsu's Celeste Castle will assess what makes measurement in CTV so challenging, how advertisers can overcome those challenges and how that can create opportunities beyond just CTV.

CTV isn't the future – it's now. The most impactful brands and agencies are rewriting the rules with AI-powered precision and outcome-driven strategies. The distinction between CTV as an outcome-based channel versus a branding channel lies in its ability to precisely target high-intent consumers.

The CTV ad model largely replicates the traditional TV model with ad breaks interrupting what people are watching. But new ad formats are popping up. In this session, Walton Isaacson's Albert Thompson will assess today's streaming ad portfolio and to what extent newer formats like pause ads and home-screen placements are proving performance for clients.

Wrap Digiday's CTV Advertising Strategies summit with a cocktail. Open to all. Cocktails provided by Basis Technologies.