DMWF Europe
Digital Marketing World Forum (DMWF) Europe is the definitive exhibition and conference for marketing leaders and marketing technology, covering AI, Data, CRM, social media, eCommerce, omnichannel, content, analytics, and more.
- Dates
- Nov 25 – Nov 26, 2025
- Location
- Amsterdam, Netherlands
- Industry
- Marketing, advertising
Event Sponsors
72 sponsors on record
2025 Sponsors & Exhibitors· 67
5day
5day.io
AccessiWay
Accutics
ActiveCampaign
activecampaign.com
AdMochi
Adtarget
Adup
Amsterdam Data Academy
Atombit
Audio Network
audionetwork.com
Augmentum Media
Awin
awin.com
Azira
BannerBoo
Bannerflow
Billion Dollar Boy
Canto
canto.com
Cape
Carl Data Company
Complete
CreativeX
CreatorIQ
Cyabra
Dotdigital
dotdigital.com
Imshop
Inflead
Instama
Lead Forensics
Leadoo
Letsignit
letsignit.io
Litecard
Meetgen
meetgen.com
Meltwater
meltwater.com
Metricool
metricool.com
MikMak
mikmak.com
Monday
monday.com
Neurons
neuronsinc.com
Objective Platform
ObservePoint
Onclusive
onclusive.com
Optimizely
optimizely.com
Productionheroes
ProPlus Data
Quantcast
quantcast.com
ReviewStudio
SeedX
Shuffll
Siteimprove
siteimprove.com
Spikerz
spikerz.com
Sprout Social
sproutsocial.com
Storyblok
Storyteq
Streams Charts
SYZYGY
syzygy.net
team5pm
The Cirqle
The Goat Agency
The Pear BV
Time of Goodness
Tubular
tubularlabs.com
Typetone
Visibrain
Visual Narratives Studio
WP SEO AI
Wuzzon
Xebia
YouScan
Featured Associations and Partners· 5
BCMA
bcma.eu
Bizibl
bizibl.com
EDAA
FEDMA
IAB Europe
iabeurope.eu
Sponsor figures are recorded as published, not independently guaranteed.
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Speakers
46 speakers on record
panelist· 24
Alexander Morris
Head of Commercial - Seedlip & Ketel One Vodka, Diageo
Alicia Hunt
Vice President Marketing, CIB, J.P. Morgan
Anastasia Tumchenok
Global Brand Marketing Manager, KARL LAGERFELD
Antoni van Huissteden
Chief Marketing Officer, TMF Group
Chantal van Wijnbergen
Head of Brand & Marketing, ING, the Netherlands
Dmitry Olerinskiy
Digital Strategy Director, Decathlon
Duncan Wagner
Global AI Marketing Lead, Diageo
Enno van Kersen
Global Head of Sales Enablement, Ford Pro
Gabriel Pozzer Kühleis
Senior Manager Strategy (Disney+ EMEA), The Walt Disney Company
Garima Gupta
Head of CX, Commercial Excellence, & Digital Transformation, Tata Steel Netherlands
Geert Bodar
Director of Ecommerce, Bosch Power Tools
Homi Sihombing
Head of Digital, ABB
Irem Ergul
Social Media Manager, Polaroid
Jack Docherty
Influence Director, Ogilvy Amsterdam
Jenny Kent
Global Head of Paid Media, J.P. Morgan Payments
Liam Branaghan
Performance Marketing Strategy Lead EMEA, Uber
Millie Nightingale
Senior Manager, Digital Marketing International HEYDUDE, Crocs Inc.
Minahil Ghafoor
Head of Social Media & Influence, SharkNinja
Murray Robertson
Senior Global Brand Equity & Communications Manager, Barilla Group
Pooja Adiga
Senior Director, Commercial Business, Northern Europe, Wella Company
Sushma Earaiah
Chief Digital & Information Officer, Foods Europe & Global Marketing, Unilever
Tony Palmer
Global Director of New Partnerships, ActiveCampaign
Vaishali Sachdev
Global Director of Marketing Technology, The HEINEKEN Company
Youssef Besali
CMO, DUNKIN' Benelux
speaker· 19
Alexandra Illiashova
Head of Integrated Brand Communications, Danone BENELUX
Andrew Smith
Senior Director Brand, Vinted
Anindita Misra
Director of AI & AI Governance, Brenntag
Antonia Wedler
Omnichannel Activation Director, L'Oréal
Caroline Fisher (AKA Fish)
Communications Director, ASICS
Dick Younge
Chief Marketing Officer Omnichannel L'Oréal Luxe Benelux, L'Oréal
Elliott Rayner
Director Marketing & Growth, OWOW Agency
Fleur van Dommelen
Global Head of Social Media Management, SAP
Giuseppe Raffaelli
EU- SEO Offsite Lead, adidas
Guy Rutten
VP Brand & Digital Communications, dsm-firmenich
Jorrit Eringa
Head of Media Partnerships - DACH, Netherlands & Nordics, Snap Inc.
Karim Hassib
Senior SEO Manager of Insights - Europe/Global, adidas
Kosala Hewamadduma
Global Marketing Operation Director & Head of Global Digital Marketing Operations, Flora Food Group
Martin Höfling
Global Marketing Manager - Chupa Chups, Perfetti Van Melle
Mascha Driessen
Regional Vice President Continental Europe, Microsoft Advertising/Microsoft AI
Rik Vandewall
Director, Global Marketing, McDonald's
Sanae Boukhana
Global Head of Digital Marketing, DHL Express
Suzanne Klein
Head of Marketing Intelligence & Strategy, dentsu international
Zeynel Oruk
Director, Digital EMEA, New Balance
fireside_chat· 3
Nanne Bos
Group Chief Communications and Brand Officer (CCO), Aegon
Pratyush Sinha
Senior Director, Responsible AI, Decathlon
Teresa Fusaro
Global Director, Gen AI Creativity, Reckitt
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Agenda
53 sessions on record
Day 1
Sustainable by Design: Brand Building That Enables and Endures Growth
Speakers: Andrew Smith
Panel: Connecting with Consumers Through Authentic Brand Identity
Speakers: Andrew Smith, Anastasia Tumchenok
From Global to Local: The McDonald's Way of Marketing
Speakers: Rik Vandewall
Fireside Chat: Innovation with Integrity: Protecting Your Brand in the AI Revolution
Speakers: Nanne Bos, Teresa Fusaro
Panel: Omnichannel Retail: Creating Fluid Customer Journeys
Speakers: Pooja Adiga, Antonia Wedler
ASICS' Brand Storytelling: Consistency That Fuels Creativity
Speakers: Caroline Fisher (AKA Fish)
Challenging the Rules of the Game
Speakers: Caroline Fisher (AKA Fish)
A Social-First Strategy which connects your brands with your audience
Speakers: Minahil Ghafoor
Panel: The Power of Social Connection – Building Community That Drives Engagement
Speakers: Minahil Ghafoor, Fleur van Dommelen
Panel: Human-AI Collaboration: Building Smarter CRM Strategies for 2025
Speakers: Geert Bodar
The future of media is complex, connected, and creative
Speakers: Alexandra Illiashova
Panel: Reimagining Your Martech Stack in the Age of AI
Speakers: Vaishali Sachdev, Elliott Rayner
From Testing to Traffic: adidas's SEO Journey
Speakers: Giuseppe Raffaelli, Karim Hassib
Panel: AI in Action: Transforming Marketing Strategy Through Customer Intelligence
Speakers: Garima Gupta
Think Global, Speak Local: The Art of a Truly Global Social Presence
Speakers: Fleur van Dommelen
Panel: Omnichannel Insights: From Data Handling to Goal Setting
Speakers: Sanae Boukhana
Panel: Harmonize Sales and Marketing for Optimal Conversion Rates
Speakers: Sanae Boukhana
Panel: Media & Advertising in Motion: Strategies for a Dynamic Industry
Speakers: Liam Branaghan
Panel: Full-Funnel Marketing for Lasting Impact
Speakers: Chantal van Wijnbergen
Building Brand Recognition and Driving Sales with a Unified Digital Experience
Speakers: Guy Rutten
Ensuring Data Readiness: Navigating Quality and Integrity in the Age of AI
Speakers: Anindita Misra
DMWF Workshop – The Science of Storytelling
Speakers: Elliott Rayner
The Future of Marketing: Brains, Stories, Agents
Speakers: Elliott Rayner
360° Omnichannel Activation: Driving Sell-Out Success
Speakers: Antonia Wedler
Panel: Platform Power Moves: Mastering Social Algorithms in 2025
Speakers: Jenny Kent
Maximising Data and Insight Metrics in Your Marketing Campaigns
Speakers: Suzanne Klein
Panel: Data Insights for Real Customer Centricity
Speakers: Gabriel Pozzer Kühleis, Homi Sihombing
Day 2
Panel: The Evolving Roles of CMO and CDO
Speakers: Sushma Earaiah, Youssef Besali, Antoni van Huissteden
Navigating Digital Transformation: Balancing the Math and Magic
Speakers: Dick Younge
Marketing Revolution in an AI-Personalized World
Speakers: Mascha Driessen
Crafting Vinted's Identity: Content Strategies and Campaigns
Speakers: Andrew Smith
Panel: Elevating Customer Experience Through Unified Data
Speakers: Alicia Hunt, Garima Gupta, Sanae Boukhana
Panel: Trust Is the New Conversion: How B2B Growth is Being Redefined
Speakers: Antoni van Huissteden
Fireside Chat: Harnessing the Next Wave of Innovation: Insights for Digital Marketing Leaders
Speakers: Pratyush Sinha
Panel: Digital Transformation: Clear Steps to Real Impact
Speakers: Pooja Adiga, Alexandra Illiashova, Dmitry Olerinskiy
Panel: Leveraging Brand-Creator Relationships: Maximising ROI and Enhancing Brand Values in 2025
Speakers: Minahil Ghafoor, Jack Docherty
Panel: What's Next in Affiliate Marketing: Leveraging AI, Brand-Creator Partnerships, and Emerging Trends
Speakers: Geert Bodar
Tapping into the Moment: How Snap Star's Interactive Content Drives Engagement
Speakers: Jorrit Eringa
"Dad's shoe" to Cultural Icon: New Balance's Customer Evolution
Speakers: Zeynel Oruk
Digital Leadership: Inspiring and Empowering Teams to Drive Transformation
Speakers: Alexandra Illiashova
Panel: Taking a Futuristic Standpoint on Influencer Marketing
Speakers: Jack Docherty
Panel: Building the AI-Native Marketing Organisation
Speakers: Duncan Wagner
Panel: Uncovering the Content Trends That Will Shape 2026 and Beyond
Speakers: Martin Höfling, Irem Ergul, Murray Robertson
AI and Brand Identity: Flora Food Group's Strategic Transformation from a Practitioner Perspective
Speakers: Kosala Hewamadduma
Shaping Content Strategies for the Eco-Conscious Consumer
Speakers: Sanae Boukhana
Panel: Creating Content Which Connects with your Audience
Speakers: Sanae Boukhana
Panel: Beyond the Funnel: Modern B2B Marketing for the Evolving Buyer
Speakers: Alexander Morris
Old-School Commerce, New-school Tools
Speakers: Alexander Morris
Panel: The Future of Influencer Marketing – Trends, Challenges & Predictions
Speakers: Millie Nightingale
Panel: From Siloed to Synced: How Top Teams Align Sales, Marketing & RevOps
Speakers: Enno van Kersen
Panel: AI, Automation, and the Future of Human-Centric CX
Speakers: Tony Palmer, Dmitry Olerinskiy
Keeping an Iconic Brand Consistent Across 150 Markets
Speakers: Martin Höfling
Panel: 1, 2, 3 and Cut! Creating Video Content for Maximal Impact
Speakers: Martin Höfling