eTail Connect Nordic

A conference connecting ecommerce, digital, and marketing experts at leading Nordic retailers and brands, featuring candid discussions, real-world lessons, roundtables, debates, and workshops.

Dates
Oct 19 – Oct 20, 2026
Location
Malmo, Sweden
Industry
Retail

Event Sponsors

8 sponsors on record

Sponsor· 8

Constructor

constructor.io

KIBO

Magebit

Mastercard

mastercard.com

Mirakl

mirakl.com

newtone

Productsup

productsup.com

Trustpilot

Sponsor figures are recorded as published, not independently guaranteed.

Listed here as a sponsor and something is wrong? Report a correction.

Speakers

17 speakers on record

speaker· 17

Allan Bo Christiansen

Director, eCommerce & Customer Platforms, Atea

Ania Szostek

Head of Product – AI Fashion Assistant, Zalando

Anna Young

Head of Retail, & Other Stories

Björn Hellqvist

Head of Digital, Sweden, Coca-Cola Europacific Partners

Frederik Arve

Head of Loyalty, Customer Program, Salling Group

Fredrik Sturesson

Global Director of Data & AI, IKEA

Harri Nieminen

Head of CX and Loyalty, Stockmann

Julia Paulsen

Director eCommerce Nordics, Elkjøp Nordic AS

Julian Tydeman

Head of Customer Experience and Onsite Marketing - Sweden, Netherlands and Poland, Amazon

Karolina Åhs Karlsson

Head of Marketing & E-commerce, Elgiganten (Elkjøp)

Martha Ivester

Chief Marketing Officer, JOE & THE JUICE

Mathilde Yung Bruyant

Marketing Director, Flying Tiger Copenhagen

Mikael Lenneryd

Chief Marketing Officer, Apoteket

Pauline Svorono

Head of Digital Product, Dustin Group

Petra Wartmark

Head of Community, Social Media & Influencer Marketing, Weekday, Cheap Monday & Monki, H&M

Sara Sjöberg

CEO, Polarn O. Pyret

Suvituuli Tuukkanen

Chief Marketing, Communications & Sustainability Officer, Verkkokauppa.com

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Agenda

17 sessions on record

Day 1

Malmo Welcome Drinks

networkingRound Bar

6:30 PM - 7:30 PM

AI-Driven Discovery & Visibility

breakoutAI-Driven Discovery & Visibility

Profitability & Margin Growth

breakoutProfitability & Margin Growth

Personalisation & Customer Journeys

breakoutPersonalisation & Customer Journeys

Day 2

Drinks Reception

networking

Data, AI & Operational Foundations

breakoutData, AI & Operational Foundations

AI-Driven Discovery & Visibility

unknownAI-Driven Discovery & Visibility

Loyalty, Retention & Customer Ownership

breakoutLoyalty, Retention & Customer Ownership

Profitability & Margin Growth

unknownProfitability & Margin Growth

Future Commerce & Innovation

breakoutFuture Commerce & Innovation

Personalisation & Customer Journeys

unknownPersonalisation & Customer Journeys

Day 3

Data, AI & Operational Foundations

unknownData, AI & Operational Foundations

Loyalty, Retention & Customer Ownership

unknownLoyalty, Retention & Customer Ownership

Future Commerce & Innovation

unknownFuture Commerce & Innovation

Schedule

Crystal Ball Panel: eCommerce in 2028

panel

Women in Digital Breakfast

networking

Dragons' Den Start-Up Pitch

unknown

Sponsorship Packages

Sponsorship package data is not on record for this event.

ROI Benchmarks

ROI benchmark data is not on record for this event.