FMCG Summit 2026

What's driving brand visibility in a world where algorithms decide the shelf. Turning data into competitive advantage to win digital discovery. Smarter spend: Optimising media, promotions and retailer investment for measurable growth. Strategies to unlock sales in an increasingly crowded and price-pressured market.

Mapping how shoppers move fluidly between physical stores, retail media, search and social. Using data integration to personalise experiences across every touchpoint. Aligning retailer, brand and media strategies to remove friction from the path to purchase. Measuring impact: attributing sales and loyalty across hybrid journeys and channels.

Understanding evolving shopper needs and identifying untapped category demand. Using data-led category vision to shape merchandising, assortment and innovation. Collaborating with retailers to drive incremental sales, not just brand share. Leveraging pricing and promotions to ensure profitable growth.

Join us to explore the latest findings from this year's FMCG Instore and eCommerce report on the trends, innovations and platforms reshaping the industry. Our expert panel unpicks our insights to determine how brands can thrive in the wake of AI-driven search, marketplace domination, and the rise of retail media networks.

Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge.

From disruptive challenger to category leader, how one brand built cult-like consumer demand by sharpening brand focus and accelerating distribution. The playbook for scaling a challenger brand seamlessly across online and physical retail without losing brand edge.

Explore how brands are using smart in-aisle technologies to capture shopper attention at the moment of decision. Turning real-time data and interactive touchpoints into higher engagement and conversion. What measurable in-store impact looks like when tech, insight and execution align.

Exploring how AI is reshaping the path to purchase, transforming discovery, decision-making and loyalty. Examining how the next generation of AI will redefine consumer expectations, behaviour and brand interaction. Identifying the opportunities, and risks, for brands as AI becomes the primary interface between shoppers and commerce.

Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.

Understanding how digital visibility impacts discoverability, conversion and brand performance. Using digital shelf analytics to spot gaps, opportunities and retailer-specific growth levers. Optimising pricing, promotions, content and availability based on real-time shelf signals.

Understanding how evolving marketplace models are reshaping FMCG growth, visibility and brand control. Winning attention and conversion in crowded digital shelves through smarter assortment, pricing and activation. Building scalable marketplace strategies that drive incremental sales.

Evaluating the digital touchpoints that are the most reliable predictors of instore performance. How does digital content performance play in shaping stronger in-store messaging or activation? How can brands use real-time digital insights to drive better retail conversations and unlock offline growth?

As competition intensifies across physical and digital retail, standing out at the moment of choice has never been harder. This panel brings together marketing leaders from challenger and established brands to explore how they create desire, secure visibility and influence decision-making without overwhelming shoppers.

For years, retailers have held the advantage owning the shelf, the data, and the moment of purchase. But as discovery fragments across channels, that balance is shifting. Today, brands are building stronger direct connections with consumers, while retailers work to retain influence in a world where demand is often shaped before shoppers even reach the point of sale.

A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close.

Collect your badge, enjoy coffee and pastries, and start networking right away.

Three, rapid-fire, 15-minute presentations, followed by a moderated discussion. Join three, groundbreaking AI trailblazers as they take to the stage to deliver a uniquely focused perspective on the role of AI in retail commerce.

AI in the Hands of the Customer: Adapting to New Consumer Super Powers. Explore how consumers armed with the latest in AI search agents, social discovery, and autonomous shopping tools are fundamentally shifting the relationship with retailers and brands.

Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge.

AI and the Hands of the Retailer: AI to Attract and Convert. How can I use AI to create better experiences for my customer? This discussion will shine a light on the most innovative retailer-built AI solution.

Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.

AI for Operational Efficiency: Transforming Teams and Processes. How can I use AI to work better inside our business? Dive into the operational transformation powered by AI.

AI for Enterprise Transformation and Value Creation. How is AI transforming the business model itself? This panel of trailblazers will examine the bigger strategic question of how AI changes the business model itself.

A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close.