Futr Europe

In this talk, Giuseppe Baidoo, Founder of Gusto Snacks, will share how he turned an idea to save unwanted fruit into a snack brand now sold in Selfridges, WHSmith, and offices across the UK, while preparing to launch in leading high street retailers. Topics include how small brands can get noticed by big retailers, tips for growing a loyal customer base, what to think about when selling in new countries, why direct-to-consumer sales are so important, and how to turn your mission into a strong business.

A full-scale tech stack transformation may not be feasible this year — often due to the challenge of securing organizational buy-in. Instead, consider addressing immediate needs with targeted solutions. This session will explore how leveraging real-time data and adopting agile methodologies can significantly enhance marketing effectiveness, including doubling your ROAS after campaign deployment.

This session will deep dive into how Digital Commerce is evolving to become consumer's new forefront and going way beyond just shopping. We will also deep dive into some of the quick wins in digital commerce and how AI and Automation will make it simpler to execute at scale, as well as blue sky thinking of what Digital Commerce will evolve to in the near future.