FutureWeek Forum
FutureWeek Forum is a full day conference exploring how artificial intelligence is reshaping advertising, commerce, and the wider media and marketing ecosystem, produced by FutureWeek, an AI-focused trade publication.
- Dates
- Apr 16 – Apr 16, 2026
- Location
- London, UK
- Industry
- AI, Media, Marketing
Event Sponsors
3 sponsors on record
Partner· 1
Scope3
scope3.com
Sponsors· 2
PubMatic
pubmatic.com
S3
Sponsor figures are recorded as published, not independently guaranteed.
Listed here as a sponsor and something is wrong? Report a correction.
Speakers
30 speakers on record
panelist· 17
Alexis Faulkner
Client Transformation Lead, WPP Media
Andy Wood
Branded Content Operations Director, Global
Antonia John
Global Account Director, CNN International Commercial
Ben Gott
President, Data & Technology, Dentsu
Brad Blackmon
Global Client Lead, Publicis Groupe
Cameron Armstrong
Addressable Director, VCCP
Hazem El Taha
Global Head of Marketing Technology, IWPB, HSBC
James Galland
Head of Commerce Capabilities, VML
Jonathan Whiteside
Global EVP of Technology, DEPT
Lidewij van den Ham
SVP Consumer Acquisition and Engagement, Mastercard Europe
Matt Barash
Chief Commercial Officer, Nova Studio
Miryem Salah
Director Digital Data & Transformation, VodafoneThree
Mohsen Ghasempour
Chief AI Officer, Kingfisher
Phil Jackson
Global Director, Digital Marketing Effectiveness Innovation, Haleon
Qaiser Bachani
Consumer Experience Lead, Europe & Global Brands, Mondelēz International
Sharon Braude
Group Director Marketing Technology, Virgin Active
Xanthe Pickford-Avery
Head of Search, the7stars
moderator· 5
Jill Lloyd
Director of Communications, TAU Marketing Solutions
Jon Block
Founder, Syllepsis
Matt Salmon
VP, Advertiser Solutions, EMEA, PubMatic
Mimmo Palmieri
Founder, MIMMS
Serena Haththotuwa
Senior Reporter, FutureWeek
speaker· 5
Brian O'Kelley
CEO & Co-Founder, Scope3
Dr. Alexandra Dobra-Kiel
Innovation & Strategy Director, Behave
Fabian Stephany
Assistant Professor in AI & Work, Oxford Internet Institute, Oxford University
Lyndsay Weir
Chief Analytics and Insight, Barilla Group
Shailley Singh
COO & EVP, Product, IAB Tech Lab
fireside_chat· 2
Anne Coghlan
COO, Scope3
Matt Groshong
Business Development Director, NVIDIA
host· 1
Vincent Flood
Founder & Editor-in-Chief, VideoWeek
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Agenda
33 sessions on record
Day 1
Arrival & Registration
8:30 AM - 9:00 AM
Breakfast & Networking
Welcome & Introduction
9:00 AM - 9:10 AM
Speakers: Vincent Flood
Welcome & Introduction
Speakers: Vincent Flood
AI & Ad Trading: In Conversation with Brian O'Kelley, CEO, Scope3
9:10 AM - 9:40 AM
Speakers: Brian O'Kelley, Vincent Flood
AI & Ad Trading: In Conversation with Brian O'Kelley, CEO, Scope3
Speakers: Anne Coghlan, Vincent Flood
The Data Foundations of AI Advertising: Training, Targeting and Trust
9:40 AM - 10:10 AM
Speakers: Sharon Braude, Miryem Salah, Phil Jackson, Serena Haththotuwa
The Data Foundations of AI Advertising: Training, Targeting and Trust
Speakers: Sharon Braude, Miryem Salah, Phil Jackson, Serena Haththotuwa
Understanding the IAB Tech Lab's AI Protocols and their Impact
10:10 AM - 10:30 AM
Speakers: Shailley Singh
In Conversation with Lyndsay Weir, Chief Analytics and Insight, Barilla Group
Speakers: Lyndsay Weir, Vincent Flood
Brand Discovery in Chatbots: Search, Ads and the High-Intent Consumer
10:30 AM - 11:00 AM
Speakers: Lidewij van den Ham, Xanthe Pickford-Avery, Serena Haththotuwa
Brand Discovery in Chatbots: Search, Ads and the High-Intent Consumer
Speakers: Lidewij van den Ham, Xanthe Pickford-Avery, Jill Lloyd
Reimagining the Agency Value Proposition in the Age of AI
11:20 AM - 11:50 AM
Speakers: Ben Gott, Jonathan Whiteside, Alexis Faulkner, Vincent Flood
Reimagining the Agency Value Proposition in the Age of AI
Speakers: Ben Gott, Jonathan Whiteside, Alexis Faulkner, Matt Salmon
AI Tech Showcase
11:50 AM - 12:40 PM
Understanding the IAB Tech Lab's AI Protocols and their Impact
Speakers: Shailley Singh
Agentic Commerce: The Zero-Click Customer Journey
12:40 PM - 1:00 PM
Speakers: James Galland, Serena Haththotuwa
In Conversation with NVIDIA: Matt Groshong on AI's Industry Impact
Speakers: Matt Groshong
Lunch
1:00 PM - 2:00 PM
Agentic Commerce: The Zero-Click Customer Journey
Speakers: James Galland, Brad Blackmon, Mohsen Ghasempour, Serena Haththotuwa
Will AI Take Everyone's Job?
2:00 PM - 2:20 PM
Speakers: Fabian Stephany
Lunch
People, Pilots & Prompts: The Do's & Don'ts of Enterprise AI Initiatives
2:20 PM - 2:50 PM
Speakers: Qaiser Bachani, Jon Block
The AI Skills Dividend: Higher Wages, Better Jobs, More Opportunities?
Speakers: Fabian Stephany
Coffee Break
11:00 AM - 3:10 PM
People, Pilots & Prompts: The Do's & Don'ts of Enterprise AI Initiatives
Speakers: Qaiser Bachani, Hazem El Taha, Andy Wood, Jon Block
Adoption vs Implementation: Why We're All Still Getting AI Wrong
3:10 PM - 3:40 PM
Speakers: Dr. Alexandra Dobra-Kiel, Vincent Flood
Coffee Break
Is Social Media's 'Sloppification' Premium Media's Opportunity?
3:40 PM - 4:10 PM
Speakers: Antonia John, Vincent Flood
Adoption vs Implementation: Why We're All Still Getting AI Wrong
Speakers: Dr. Alexandra Dobra-Kiel
Networking Drinks
4:10 PM - 5:00 PM
Is Social Media's 'Sloppification' Premium Media's Opportunity?
Speakers: Antonia John, Cameron Armstrong, Matt Barash, Mimmo Palmieri