FutureWeek Forum
FutureWeek Forum is a full day conference exploring how artificial intelligence is reshaping advertising, commerce, and the wider media and marketing ecosystem, produced by FutureWeek, an AI-focused trade publication covering the media & marketing industry.
- Dates
- Mar 5 – Mar 5, 2025
- Location
- London, UK
- Industry
- AI, Media, Marketing
Event Sponsors
1 sponsor on record
Partner· 1
Scope3
scope3.com
Sponsor figures are recorded as published, not independently guaranteed.
Listed here as a sponsor and something is wrong? Report a correction.
Speakers
19 speakers on record
panelist· 11
Alexis Faulkner
Client Transformation Lead, WPP Media
Antonia John
Global Account Director, CNN International Commercial
Ben Gott
President, Data & Technology, Dentsu
James Galland
Head of Commerce Capabilities, VML
Jonathan Whiteside
Global EVP of Technology, DEPT
Lidewij van den Ham
SVP Consumer Acquisition and Engagement, Mastercard Europe
Miryem Salah
Director Digital Data & Transformation, VodafoneThree
Phil Jackson
Global Director, Digital Marketing Effectiveness Innovation, Haleon
Qaiser Bachani
Consumer Experience Lead, Europe & Global Brands, Mondelēz International
Sharon Braude
Group Director Marketing Technology, Virgin Active
Xanthe Pickford-Avery
Head of Search, the7stars
moderator· 2
Jon Block
Founder, Syllepsis
Serena Haththotuwa
Senior Reporter, FutureWeek
speaker· 5
Brian O'Kelley
CEO & Co-Founder, Scope3
Dr. Alexandra Dobra-Kiel
Innovation & Strategy Director, Behave
Fabian Stephany
Assistant Professor in AI & Work, Oxford Internet Institute, Oxford University
Lyndsay Weir
Chief Analytics and Insight, Barilla Group
Shailley Singh
COO & EVP, Product, IAB Tech Lab
host· 1
Vincent Flood
Founder & Editor-in-Chief, VideoWeek
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Agenda
16 sessions on record
Day 1
Arrival & Registration
8:30 AM - 9:00 AM
Welcome & Introduction
9:00 AM - 9:10 AM
Speakers: Vincent Flood
AI & Ad Trading: In Conversation with Brian O'Kelley, CEO, Scope3
9:10 AM - 9:40 AM
Speakers: Brian O'Kelley, Vincent Flood
The Data Foundations of AI Advertising: Training, Targeting and Trust
9:40 AM - 10:10 AM
Speakers: Sharon Braude, Miryem Salah, Phil Jackson, Serena Haththotuwa
Understanding the IAB Tech Lab's AI Protocols and their Impact
10:10 AM - 10:30 AM
Speakers: Shailley Singh
Brand Discovery in Chatbots: Search, Ads and the High-Intent Consumer
10:30 AM - 11:00 AM
Speakers: Lidewij van den Ham, Xanthe Pickford-Avery, Serena Haththotuwa
Reimagining the Agency Value Proposition in the Age of AI
11:20 AM - 11:50 AM
Speakers: Ben Gott, Jonathan Whiteside, Alexis Faulkner, Vincent Flood
AI Tech Showcase
11:50 AM - 12:40 PM
Agentic Commerce: The Zero-Click Customer Journey
12:40 PM - 1:00 PM
Speakers: James Galland, Serena Haththotuwa
Lunch
1:00 PM - 2:00 PM
Will AI Take Everyone's Job?
2:00 PM - 2:20 PM
Speakers: Fabian Stephany
People, Pilots & Prompts: The Do's & Don'ts of Enterprise AI Initiatives
2:20 PM - 2:50 PM
Speakers: Qaiser Bachani, Jon Block
Coffee Break
11:00 AM - 3:10 PM
Adoption vs Implementation: Why We're All Still Getting AI Wrong
3:10 PM - 3:40 PM
Speakers: Dr. Alexandra Dobra-Kiel, Vincent Flood
Is Social Media's 'Sloppification' Premium Media's Opportunity?
3:40 PM - 4:10 PM
Speakers: Antonia John, Vincent Flood
Networking Drinks
4:10 PM - 5:00 PM