IAB Media Upfronts

Beats provided by Bauer Media

Join Shruti Dube, UK Country Director for Meta, and Kate Wyn Jones, Audience & Digital Strategy Director at Universal Music Group, as they reveal how WhatsApp Business Messaging is revolutionizing brand-customer connections. Discover real-world insights, the latest product innovations, and strategies from leading brands on how to engage, delight, and convert customers through messaging.

For the first time, agencies join the stage alongside media owners to share what matters most when it comes to building stronger, more impactful partnerships. This short session offers practical insights on how collaboration can unlock creativity, growth, and better outcomes for brands.

Retail media isn't just evolving, it is accelerating. This session explores how Nectar360 is driving that shift, powered by customer insight, bold innovation and a focus on solving real industry pain points. From a game-changing unified retail media platform to launching new channels across the retail media landscape and the integration of AI.

Sponsored by Cint

Bauer Media's Superfront session will be a packed hour filled with stars, new product announcements and best in class inspiration. Features an introduction from Bauer Media UK Audio CEO, Simon Myciunka, radio presenters discussing morning shows, a podcast portfolio overview, the audioXi product launch, and an award-winning Mentos campaign showcase.

Account Director and Innovation Director Imogen and Nick from i-media share the surprising story of how the UK road network is transforming in the digital age. Learn how to deliver growth by connecting your brand with hard-to-reach customers on the go. Discover how DOOH is connecting media-starved, engaged audiences nationwide.

Beats provided by Bauer Media

This session spotlights how publishers are evolving to meet changing audience needs and advertiser expectations. From diversifying content to enhancing the reader experience, discover the opportunities shaping the next chapter for modern publishing.

Gaming offers one of the most impactful advertising environments today, combining vast audience reach, cross-platform accessibility, and deeply engaged players to drive meaningful brand outcomes. As a cultural and commercial force, gaming enables brands to connect with diverse consumers across mobile, console, and PC.

In an era where automation and AI risk pushing brands toward sameness, difference has never been more critical. UM will share an agency perspective on what media partners can do to help brands thrive in Full Colour - resisting the race to the mean and unlocking growth through creativity and purposeful collaboration.

Sponsored by Cint

Spotify's Global Head of Advertising Business Marketing, Bridget Evans, reveals how data, culture, and innovation come together on Spotify to make your ads work harder. Joined by Monzo's VP of Marketing, AJ Coyne, and award-winning documentarian and podcaster Louis Theroux, they discuss the power of partnership.

As the world's leading music video network, Vevo connects advertisers with passionate fans at the heart of culture. From global superstars to rising talent, Vevo goes beyond scale, enabling brands to become part of the conversation. With 25M engaged UK viewers each month, learn how Vevo delivers measurable brand impact.

Beats provided by Global

Discover how DAX is transforming how advertisers access audio's most engaging environments through smarter targeting and measurement. New research on how attention works across all audio formats, including mobile gaming, and the latest AI developments to DAX ID. Also features a fireside chat on how Global is keeping listeners hooked in a world of endless scroll.

For the first time, agencies join the stage alongside media owners to share what matters most when it comes to building stronger, more impactful partnerships. Practical insights on how collaboration can unlock creativity, growth, and better outcomes for brands.

ASOS gives their view on the importance of creative and how they speak with their fashion loving customers in the ASOS tone of voice. Showcasing some of their best performing recent campaigns for ASOS and their brands.

Sponsored by Cint

An exclusive first look at Common Ground, a bold new content series from Tripadvisor's in-house creative studio, Wanderlab. The series explores what happens when two people from different walks of life come together and discover a shared connection through the love of travel. Features Q&A sessions with Professor Green, Daisy May Cooper, Big Zuu, Monica Galetti, Tilly Lockey and Jimmy Doherty.

Today's digital natives want more than impressions—they want connections that stick. Uber Advertising reveals how brands can move beyond being seen to being remembered, by meeting audiences where culture happens: in the everyday moments of life on Uber.

In just two decades, YouTube has completely reshaped how we watch and create entertainment. This panel reveals the incredible 20-year journey and continued innovation ahead. Covering how cutting-edge innovations at YouTube are making creator and brand partnerships simpler and more effective than ever before.

Beats provided by Global