IAB UK Engage

A high-energy session on resilience, performance and authenticity. Mary shares her journey of blending passion with purpose and how she encourages others to challenge themselves every day, with practical insights to fuel your own journey.

Join Mary McCarthy - the 'Pocket Rocket' of London's run scene - for a high-energy session on resilience, performance and authenticity. As an ambassador for brands like Lululemon and New Balance, Mary blends fitness, fashion and lifestyle to inspire her massive community to push boundaries.

Social is now the top channel for global advertising investment. Chloe Markowicz spotlights the brands winning at social and breaks down how to successfully drive audience engagement online.

Social is now the top channel for global advertising investment, making it a business imperative for marketers to navigate the online trend cycle. In this session, Chloe Markowicz, Editor at Contagious, will spotlight the brands winning at social and break down how to successfully drive audience engagement online.

As Tripadvisor celebrates its 25th anniversary, this session explores what a quarter-century of user-generated content reveals about being human and our enduring desire to discover and connect with the world.

This year, Tripadvisor celebrates its 25th anniversary. As an original pioneer of digital travel, it was one of the first platforms to harness user-generated content at scale. With over a billion reviews and opinions now on the platform, this session explores what a quarter-century of UGC reveals about being human, and our enduring desire to discover and connect with the world around us.

KFC UK&I and KISS flipped the script on traditional sponsorships with a content-first partnership that empowered young people through bold storytelling across audio, video, and digital, proving that when content leads, trust follows.

KFC UK&I and KISS flipped the script on traditional sponsorships with a content-first partnership that empowered young people and delivered real impact. Through bold storytelling across audio, video, and digital, this campaign proved that when content leads, trust follows.

Spotify's Global Head of Thought Leadership explores the powerful intersection of fandom, creativity and culture on the platform, and how millions of streamers come to express themselves, find community, and dive deeper into the culture they love.

The special bond between creators and fans is dominating culture in 2025. Spotify's Global Head of Thought Leadership, Jenny Haggard, explores the powerful intersection of fandom, creativity and culture on the platform.

An intimate conversation covering Alex Partridge's journey from viral content pioneer to mental health advocate and leading voice on neurodiversity, including his chart-topping podcast ADHD Chatter and how to create content that dares to be different.

Alex Partridge opens up about his journey from viral content pioneer to mental health advocate and leading voice on neurodiversity. Together with IAB's CSO James Chandler, they'll cover how authentic storytelling, creative risk-taking, and lived experience fuel content that truly connects.

A special live episode of the AI Haven't a Clue podcast, where AI is explained, questioned and occasionally misunderstood in real-time by AI novice George Butler and tech expert James Chandler.

Join AI novice George Butler and tech expert James Chandler for a special live episode of AI Haven't a Clue - the podcast where AI is explained, questioned and occasionally misunderstood in real-time.

Explores how joy can be used as a creative strategy to make content more memorable, authentic and powerful, backed by Time Out's Joy Revolution thought leadership and the psychology of happiness.

This session explores how joy can be used not just as a mood, but as a creative strategy to make content more memorable, more authentic and more powerful. Backed by new thought leadership from Time Out (The Joy Revolution) and a bite-sized lesson in the psychology of happiness.

A fast-paced conversation on how The Times is redefining storytelling in the digital era, covering tech-driven transformation, the rise of podcasts, and how journalism evolves to meet modern audiences without compromising trust or quality.

A fast-paced conversation on how The Times is redefining storytelling in the digital era. From tech-driven transformation to the rise of podcasts, discover how journalism is evolving to meet modern audiences, without compromising on trust, quality, or depth.

How TikTok turns eyeballs into engagement that drives return on creativity. Learn how short-form video takes advantage of heightened user attention to make content not just seen, but remembered.

This session is your pass to mastering the art of capturing and keeping attention by utilising the magnetic power of short-form video. In a world of media fragmentation and shortened attention spans, learn how TikTok turns eyeballs into engagement that drives a return on creativity for your brands and businesses.

Emily English shares how she developed her signature style, built a loyal digital community, and turned her passion for nutrition into a powerful platform — blending expert knowledge with content that truly connects.

Emily English (@emthenutritionist) has become a standout voice in the world of food and wellness by blending expert nutrition knowledge with content that truly connects. In this inspiring session, Emily shares how she developed her signature style, built a loyal digital community, and turned her passion into a powerful platform.