IAB UK Engage

Join Mary McCarthy - the 'Pocket Rocket' of London's run scene - for a high-energy session on resilience, performance and authenticity. As an ambassador for brands like Lululemon and New Balance, Mary blends fitness, fashion and lifestyle to inspire her massive community to push boundaries. She will share her journey of blending passion with purpose and how she encourages others to challenge themselves every day.

Social is now the top channel for global advertising investment, making it a business imperative for marketers to navigate the online trend cycle. In this session, Chloe Markowicz, Editor at Contagious, will spotlight the brands winning at social and break down how to successfully drive audience engagement online.

This year, Tripadvisor celebrates its 25th anniversary. As an original pioneer of digital travel, it was one of the first platforms to harness user-generated content at scale - well before it became an industry buzzword. With over a billion reviews and opinions now on the platform, this session explores what a quarter-century of UGC reveals about being human, and our enduring desire to discover and connect with the world around us.

At Ford, we know the power of a new car goes beyond what you see or hear - it's what you feel, remember, and even smell. This session explores how digital content can evoke sensory memories and emotional resonance without ever leaving the screen.

KFC UK&I and KISS flipped the script on traditional sponsorships with a content-first partnership that empowered young people and delivered real impact. Through bold storytelling across audio, video, and digital, this campaign proved that when content leads, trust follows—and the results speak for themselves.

Madferits. Angels. Carat. The special bond between creators and fans is dominating culture in 2025. Whether it's first access to tickets, once-in-a-lifetime artist experiences, or original series like Billions Club and Countdown To, Spotify is the ultimate destination for fans. In this session, Spotify's Global Head of Thought Leadership, Jenny Haggard, explores the powerful intersection of fandom, creativity and culture on the platform.

Alex Partridge is no stranger to shaping the internet's cultural landscape, having built some of the most influential content platforms of the digital age. In this intimate chat with IAB's CSO James Chandler, Alex opens up about his journey from viral content pioneer to mental health advocate and leading voice on neurodiversity.

Join AI novice George Butler and tech expert James Chandler for a special live episode of AI Haven't a Clue - the podcast where AI is explained, questioned and occasionally misunderstood in real-time. One knows a lot. The other Googled 'is AI the same as Bluetooth?' this morning.

This session explores how joy can be used not just as a mood, but as a creative strategy to make content more memorable, more authentic and more powerful. Backed by new thought leadership from Time Out (The Joy Revolution) and a bite-sized lesson in the psychology of happiness, we'll unpack the emotional mechanics behind why joy works.

Join Edward Roussel, Milton Elias and Manveen Rana for a fast-paced conversation on how The Times is redefining storytelling in the digital era. From tech-driven transformation to the rise of podcasts, discover how journalism is evolving to meet modern audiences, without compromising on trust, quality, or depth.

Get ready to ditch the dull and dive into the dynamic! This session is your pass to mastering the art of capturing and keeping attention by utilising the magnetic power of short-form video. In a world of media fragmentation and shortened attention spans, learn how TikTok turns eyeballs into engagement that drives a return on creativity for your brands and businesses.

Emily English (@emthenutritionist) has become a standout voice in the world of food and wellness by blending expert nutrition knowledge with content that truly connects. In this inspiring session, Emily shares how she developed her signature style, built a loyal digital community, and turned her passion into a powerful platform.