IAB Video Leadership Summit

We invite you to arrive early and take in the beauty and charm of the North Shore before the event begins. The Glen Cove and Oyster Bay areas offer a variety of local gems, from scenic parks and historic mansions to cozy cafés and waterfront strolls.

Pick up your badge and welcome bag before the reception begins. Hotel check-in at the Mansion at Glen Cove starts at 4:00PM.

Join us for a relaxed and refined Hamptons-style dinner reception on the Mansion's beautiful grounds, nestled along Long Island's storied North Shore Gold Coast.

After dinner, wind down with us under the stars for a cozy nightcap. Join fellow attendees for an intimate hour of connection, conversation, and curated cocktails in a relaxed setting.

What does it truly mean to transact on outcomes? As the video advertising landscape evolves, so too does the definition of success. This panel will unpack the shift from traditional metrics like reach and frequency toward business-driven KPIs such as sales lift, site visits, and customer engagement. Industry leaders will explore how this outcomes-based approach is and can transform media planning, execution, and measurement—driving greater accountability.

TikTok has transformed how video drives results—by making it seamless for consumers to act and easier for brands to measure. In this fireside chat, we'll explore how the platform's approach to content, commerce, and conversion is setting a new standard for performance.

Artificial intelligence is reshaping every corner of the advertising ecosystem—but how is it advancing the shift toward true, measurable outcomes? This panel brings together industry experts to explore how AI is driving precision targeting, creative optimization, and predictive analytics that align with business goals.

Understanding consumer behavior, patterns and an ability to interact with consumers in a personalized and relevant way has never been more important. This session offers a blueprint to brands, agencies and partners in the ecosystem on strategies and approaches to leveraging data, identity and partnerships with client data to understand consumer behaviors, develop media plans that deliver higher campaign performance and most importantly, drives the key performance indicators for brand managers.

IAB's Digital Video Ad Spend & Strategy report provides a lens into the trends within the TV/Digital Video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity.

Outcomes-based buying is more than a buzzword—it's a fundamental shift in how media is valued, purchased, and measured. This panel will unpack what this transformation means for both buyers and sellers.

This conversation will explore how automation, AI, and a smarter supply chain are reshaping how brands plan, buy, and optimize campaigns to move beyond R/F to drive business results.

These collaborative forums are designed to empower participants to take insights back to their teams, fostering immediate implementation and driving measurable impact.

If reach and frequency are no longer enough—what comes next? Let's roll up our sleeves to reimagine the metrics that matter. Together, we'll explore what's needed to move from legacy proxies to meaningful proof points like sales impact and brand lift.

As outcome-based buying gains traction, trust and transparency are no longer nice-to-haves—they're essential. Let's dig into the critical question: what transparency is truly needed—and from whom—to make outcomes credible, scalable, and trusted across the ecosystem?

AI has the power to revolutionize video advertising—from more precise targeting and smarter creative to predictive analytics and better forecasting. But how can we ensure it delivers tangible business outcomes rather than just adding complexity?

Attendees will reconvene and delve into the insights and strategies discussed during the summit's three interactive breakout sessions. We'll synthesize key takeaways, identify actionable solutions, and engage in dynamic discussions that bridge theoretical concepts with practical applications.

Step into the splendor of the Roaring Twenties at our Gatsby themed dinner reception, set against the historic backdrop of The Mansion at Glen Cove, an icon of the Gold Coast era.

The evening continues with a cozy and exclusive nightcap at Glen Cove's hidden speakeasy, tucked away on the mansion's third floor.

Checkout at the Mansion at Glen Cove is 12:00 PM.