Iterable Activate Summit 2027

Already comfortable inside Iterable and ready to level up? This advanced, four-hour workshop goes deep into the features power users rely on every day—data hygiene, segmentation, A/B testing, personalization, Catalog, the new Content Library, and more. Recommended for: Marketers who've completed the Iterable Foundations learning path and certification.

New to Iterable? Start here. In this two-hour, hands-on session, we'll walk through everything you need to get up and running: account setup, building campaigns, creating journeys, and core deliverability best practices. Recommended for: New Iterable customers and teams evaluating Iterable.

Ready to bring AI into your everyday marketing? This intermediate workshop shows you how to use Iterable's AI features—Journey Assist, Channel Optimization, Predictive Goals, and more—to work smarter, not harder. Recommended for: Current Iterable customers and teams evaluating Iterable.

Kick off your Activate Summit experience at the Welcome Reception. Enjoy a bite, connect with fellow attendees, and begin building relationships that will carry throughout the week.

Fuel up, connect with peers, and get ready for the day ahead.

We are living in a time where data lives everywhere. Iterable's leadership will introduce a new system for growth—one that unifies customer data at the core, orchestrates every interaction across every channel, and applies AI to drive measurable business results, not just efficiency.

Loyalty is no longer defined by points and perks. Modern brands are rethinking loyalty as a system of personalized, AI-enabled moments that build long-term advocacy.

For The Washington Post, staying at the forefront of journalism requires a marketing ecosystem that is as agile and sophisticated as its newsroom. This fireside chat dives into the strategic shift from isolated channel silos to a seamless, omnichannel journey.

In the age of AI, iconic brands don't chase attention, they build devotion. Jay Livingston and Benoit Vatere reveal how category-defining brands turn cultural instinct into business impact.

A transparent look at the friction points of modern lifecycle marketing, from the 'garbage in, garbage out' data dilemma to the cultural hurdles of trusting an algorithm with your brand voice.

In a landscape defined by the death of the cookie and rising data consciousness, marketers face a new paradox. A deep dive into the architecture of modern, privacy-first engagement rooted in zero-party data and real-time consent.

Abigail Posner shows how organizations can unlock the creative potential already inside their teams, drawing from anthropology, neuroscience, and emerging AI capabilities.

Refuel at lunch. Grab a bite, meet someone new, and keep the conversations going.

A fast-paced, peer-led discussion focused on women in the workplace — exploring leadership, confidence, and career growth in an AI-driven world.

Marketers and product leaders from consumer apps, SaaS, digital services, and emerging technology brands discuss optimizing lifecycle moments, activating behavioral signals, and leveraging AI-driven decisioning.

Leaders share how they rethink in real-time — challenging assumptions, encouraging productive dissent, and treating decisions as experiments rather than fixed commitments.

Most companies experiment with AI; few hardwire it into how they operate. Forward-thinking marketing leaders share how they are shaping AI-native cultures.

Marketers across industries share how they're evaluating performance, identifying what truly moves the needle, and making smarter decisions with their data.

Oliver Marley reveals the solution architecture ATG Entertainment uses to deliver relevance to millions of customers, diving into recommendation systems, dynamic content, and Iterable Smart Ingest.

Forrester VP and Principal Analyst Shar VanBoskirk challenges the excuses that keep companies from delivering truly customer-obsessed experiences, introducing business personality and strategy as action planning.

Marketers discuss how they're evolving their tech ecosystems, integrating data across systems, balancing innovation with operational discipline, and ensuring their stack drives performance.

Haley Edwards walks through three assumptions Superhuman's lifecycle team dared to challenge in a promotional program generating over $10 million annually, moving from gut feel to evidence.

An executive panel of leaders who've turned customer trust into growth, retention, and real competitive separation explores what drives loyalty today and how the best teams operationalize it.

Lisa Bodell shares how simplicity becomes a powerful strategy for cutting through the noise and restoring clarity, using tools like 'Kill a Stupid Rule.'

Marketers share what's actually driving retention and repeat engagement across the customer journey, from onboarding and lifecycle messaging to re-engagement and win-back strategies.

Tom Corbett reframes the email ecosystem for 2026, moving beyond baseline requirements like SPF and DKIM to explore the behavioral signals that truly drive inbox placement today.

Marketers share how they're using AI across the customer lifecycle today — from segmentation and personalization to content, timing, and decisioning.

Rachel Kamel shares a tactical session on building an omnichannel program that's both scalable and achievable, learning to identify high-impact opportunities beyond email.

An executive panel focuses on the discipline required to scale AI responsibly while delivering customer-facing innovation that remains safe and dependable.

The day doesn't end here! Join us at the Activate Party for food, drinks, and great company.

Fuel up, connect with peers, and get ready for the day ahead.

Drawing on 25 years at Disney, Duncan Wardle shares practical tools and innovation frameworks that help teams unlock new thinking and solve real business challenges.

A behind-the-scenes look at building lifecycle marketing from scratch inside an AI-native company, where small teams are expected to operate at massive scale.

Marketers discuss how they're coordinating messaging across Iterable's full cross-channel ecosystem — email, SMS, WhatsApp, push, web push, and in-app.

Natasha Flynn shows how Babylist uses Iterable's open-source MCP Server to leapfrog traditional workflows and move toward a high-speed 'agentic' model.

Mike Greenberg shares a practical framework for rebuilding your customer lifecycle from the ground up and turning legacy programs into behavior-first growth engines.

An interactive session where attendees go head-to-head with new data from the latest study — predicting trends, behaviors, and outcomes before they're revealed.

Media and entertainment marketers discuss how they're using behavioral signals, AI-powered personalization, and cross-channel coordination to deepen audience relationships.

Carlye Wycykal shares her 'Strategic Filter'—a leadership framework for distilling C-suite mandates into high-impact results without breaking a lean team, followed by a fireside chat with Lindsey Lanza.

Close out your Activate Summit experience over lunch. Enjoy a final opportunity to connect with peers, reflect on key takeaways, and carry the conversation forward.

Wrap up Activate with us in style, with a surprise reveal and two lucky winners taking home ultimate gift experiences.