Loyalty & Retail Media Summit

Event Chair Harald kicks off Day 1 of the 2026 Loyalty & Retail Media Summit Berlin.

Event Chair Harald kicks off Day 1 of the 2026 Loyalty & Retail Media Summit Berlin.

Why the most consequential marketers are treating loyalty members and first party signals as premium inventory. A data-driven case for shifting spend from open exchange to owned audiences.

Why the most consequential marketers are treating loyalty members and first party signals as premium inventory. A data-driven case for shifting spend from open exchange to owned audiences.

Expert discussion on when relevance and personalisation drive value and loyalty economics more than suppression of ads. Panelists will argue tradeoffs between member experience, monetization and retention.

Expert discussion on when relevance and personalisation drive value and loyalty economics more than suppression of ads. Panelists will argue tradeoffs between member experience, monetization and retention.

How Retail, Loyalty & Sustainability can work in a closed system: Retail Media creates attention at SKU level, Loyalty turns that attention into measurable action, and impact builds long-terms trust and emotional retention.

How Retail, Loyalty & Sustainability can work in a closed system: Retail Media creates attention at SKU level, Loyalty turns that attention into measurable action, and impact builds long-terms trust and emotional retention

Unfolding the integration story showing how loyalty and retail media were scaled in Germany with key commercial, operational and legal takeaways.

Unfolding the integration story showing how loyalty and retail media werde scaled in Germany with key commercial, operational and legal takeaways. The session reveals the integration priorities that kept offers relevant while preserving partner economics.

The operational and product decisions that let heritage brands win on relevance, speed and margin while preserving brand equity.

The operational and product decisions that let heritage brands win on relevance, speed and margin while preserving brand equity.

How to unify signals across web, app and stores to drive visit frequency and conversion without sacrificing experience or margins.

How to unify signals across web, app and stores to drive visit frequency and conversion without sacrificing experience or margins.

A strategic overview of how Kaufland built a data-driven retail media engine while staying cost-focused.

A strategic overview of how Kaufland built a data-driven retail media engine while staying cost-focused. The session reveals the incremental product, ops and pricing experiments that unlocked new inventory and advertiser trust without compromising cost leadership.

How a leading European retailer discovers hidden revenue potentials in CRM and loyalty databases and structures it for commercial use.

How a leading European retailer discovers hidden revenue potentials in CRM and loyalty databases and structures it for commercial use.

A pragmatic workshop that reframes mobility data from big and messy to a prioritized set of high-impact uses for loyalty and retail media.

A pragmatic workshop that reframes mobility data from "big and messy" to a prioritized set of high-impact uses for loyalty and retail media. Speakers map commercial use cases, privacy constraints and the minimum viable stack needed to act on movement intelligence.

New POS tools and data enrichment methods to improve targeting and privacy.

New POS tools and data enrichment methods to improve targeting and privacy.

Retailers globally run into the same challenge: retail media doesn't scale. Learn how retailers are leveraging orchestration and AI to scale retail media efficiently without adding headcount.

Retailers globally run into the same challenge. Retail media doesn't scale. As programs mature, generating incremental revenue adds an equal amount of cost and complexity. Learn how retailers are leveraging Orchestration & Artificial Intelligence to scale their retail media efficiently and without adding headcount.

A hands-on, senior-led loyalty framework tackling the key topics that drive loyalty ROI.

A hands-on, senior-led loyalty framework tackling the key topics that drive loyalty ROI. The session delivers an easy to use framework for central design and execution topics – from the right loyalty mechanics to the right customer experience along the member journey.

A strategic overview of how Kaufland built a data-driven retail media engine while staying cost-focused.

A strategic overview of how Kaufland built a data-driven retail media engine while staying cost-focused. The session reveals the incremental product, ops and pricing experiments that unlocked new inventory and advertiser trust without compromising cost leadership.

How merchants and brands operationalize customer preference data to design profitable & personalized offers.

How merchants and brands operationalize customer preference data to design profitable & personalized offers.

To be announced

Closing remarks for Day 1 of the Loyalty & Retail Media Summit 2026.

Closing remarks for Day 1 of the Loyalty & Retail Media Summit 2026.

Day 2 of the 2026 Loyalty & Retail Media Summit Berlin kicks off.

Day 2 of the 2026 Loyalty & Retail Media Summit Berlin kicks off.

Event Chair Harald kicks off Day 2 of the 2026 Retail Media Summit Berlin.

Event Chair Harald kicks off Day 2 of the 2026 Retail Media Summit Berlin.

A practical blueprint for integrating retail media into travel loyalty, explaining how a strong customer engagement brand deepens customer understanding via various channels.

A practical blueprint for integrating retail media into travel loyalty. The speaker explains how a strong customer engagement brand deepens and broadens customer understanding via various channels. The resulting behavioral customer information from the loyalty program is then leveraged with a retail media platform via an ecosystem of commercial partnerships within / off travel that enable an easy-to-understand mature connection between partners and AIDA.

Senior leaders debate which retail playbooks transfer cleanly to mobility and where travel's episodic, high-ARPU customer behaviors create distinct monetization paths.

Senior leaders debate which retail playbooks transfer cleanly to mobility and where travel's episodic, high-ARPU customer behaviors create distinct monetization paths. The session surfaces transferable tactics, pitfalls to avoid, and a prioritized roadmap for airlines, rail and urban mobility operators to commercialize member relationships.

To be announced

Practical models for designing scalable commercial partnerships that drive monetization of customer relationships.

Practical models for designing scalable commercial partnerships that drive monetization of customer relationships.

Product and partnership leads discuss how to create scalable commercial ecosystems by enriching finance products through commercial partnerships.

Product and partnership leads discuss how to create scalable commercial ecosystems by enriching finance products through commercial partnerships: from product with cooperations to target-oriented customer approaches

A forward-thinking senior strategist outlines the path to come from Cash Cow to a Perpetual Engine.

A forward-thinking senior strategist outlines the path to come from Cash Cow to a Perpetual Engine.

Technology and product leaders separate verifiable, near-term AI use cases from long-range promises.

Technology and product leaders separate verifiable, near-term AI use cases from long-range promises. The panel surfaces high-impact AI applications you can operationalize today, the governance needed to keep models honest, and the procurement standards senior buyers should demand.

How Metro Cash & Carry is transforming customer experiences with innovative loyalty solutions coupled with retail media.

How Metro Cash & Carry is transforming customer experiences with innovative loyalty solutions coupled with retail media.

A senior strategist outlines the case for integrating loyalty, retail media and commerce into a single growth platform.

A senior strategist outlines the case for integrating loyalty, retail media and commerce into a single growth platform. The talk presents a phased operating model, the organisational changes required, and a handful of metrics to judge whether integration is producing net economic benefit.

Agency, brand and retailer leaders discuss the mismatches between seller roadmaps and buyer needs.

Agency, brand and retailer leaders discuss the mismatches between seller roadmaps and buyer needs. Panelists identify product changes that would immediately unlock spend.

Day 2 of the 2026 Loyalty & Retail Media Summit Berlin wraps up.

Day 2 of the 2026 Loyalty & Retail Media Summit Berlin wraps up.