Loyalty Summit CXM

Loyalty Summit CXM Chair Phil Rubin kicks off Day 1.

Loyalty is stuck for some very good reasons, namely people, priorities and platforms (technology). This group will discuss both the reasons but more importantly, the solutions, for getting loyalty "unstuck".

Margaritaville started as a song and became a lifestyle that appeals to everyone looking for fun and escapism. The emotional loyalty that drives consumers to all things Margaritaville goes beyond RFM and metrics: it's a matter of choice, value, and simplicity.

Claudia Infante and other senior marketing leaders discuss how their brands show loyalty to customers in ways that extend beyond the usual points and rewards.

Learn how AKA Hotels & Hotel Residences uses fee-based Membership in lieu of points and rewards to go its own way in a very competitive market.

Hear how the NBA ID membership program is the connective tissue of the fan experience, recognizing and rewarding fans for being fans across the NBA ecosystem.

A discussion of how a variety of brands focus on customers and loyalty without propositions beyond points.

Problem: We are witnessing the loss of the art and science of loyalty marketing. The tactics of Promotional Marketers are winning (for now) and are influencing loyalty programs with discount offers that have infiltrated the traditional loyalty member experience.

How Honda created and is pursuing a new route to transforming the customer experience for its millions of drivers.

Driving the business by making the customer experience and loyalty part of an enterprise strategy.

Mono brands and wholesale distribution, as well as licensing and franchising have long been a loyalty and CX challenge. Hear from senior leaders with experience in the trenches navigating these headwinds.

Brand trust, loyalty and data privacy are all intertwined. Hear how an iconic American but global brand journeyed from the creation of a Chief Privacy Officer function to an enterprise global policy for the benefit of all stakeholders.

Join arrivia's Stacey Sutherland, VP of B2B Marketing and Daren Calvin, VP Travel Loyalty Operations, as they reveal insights from their latest survey exploring the untapped potential of travel rewards in retail.

We wrap Day 1 with a discussion, "point-counterpoint" style, on the elephant in the loyalty marketplace.

Loyalty Summit CXM Chair Phil Rubin will share observations from today's sessions and encourage feedback from attendees on key learnings and give a brief preview on what's to come for Day 2.

Open to all conference registrants. Continue the conversations and join us for cocktails and nibbles!

Loyalty Summit CXM Chair Phil Rubin kicks off Day 2.

TaylorMade Golf is coaching, encouraging, and celebrating its consumer (golfers) throughout their golfing journey on a global scale.

Single view of the customer? It's more viable than ever but that doesn't mean it's easy or prevalent, even with new technologies and C-suite prioritization.

At the heart of loyalty transformation is a seamless, scalable, and customer-centric approach. Emil Sarkissian, CEO of Loyalty Methods, will share how ReactorCX is redefining loyalty technology.

Bilt leads the way recognizing that most consumers' largest spending category is shelter. As new entrants come in, there are now loyalty propositions for homes and mortgages, rent and more.

Hear additional perspectives from other participants in this emerging market, including the largest property manager in the U.S.

Cannabis is now legal recreationally in half of the US, and medically legal in most of the US. Hear from the leaders of two of the largest companies in the industry what they have to deal with, how they see the future and of course, how they see customers and the CX.

Explore the transformative trends shaping loyalty programs with Jonathan Silver, CEO of Engage People.

AI is the brightest and shiniest buzzword of the decade but it's yet to transform CX and loyalty in ways that live up to the hype. Hear from the founder of Loyalty Science Lab where the real opportunity for AI is to impact CX and loyalty.

Market and marketer research is shared to support a call to action on the shifts needed within organizational ideology to create opportunities for loyalty to impact growth and avoid falling short on consumer expectations of the brand(s).

Loyalty is inherently measurable, and has a place on the income statements and the balance sheet, for some companies. Join leaders in loyalty measurement to better understand not just how to make a business case, but how to show how loyalty pays every quarter.

There are lots of changes in the bank and cobrand credit card space creating new dynamics for travel companies and retailers, both of which are competing against proprietary bank cards.

Networks, issuers and brands are increasingly facing competition from multiple new fronts, making it imperative for partnerships that create true value for all.

Loyalty Summit CXM Chair Phil Rubin will share observations from today's sessions and encourage feedback from attendees on key learnings.