Loyalty Summit

Loyalty Summit EMEA Chair Harold Deprosse kicks off Day 1 of the 2025 Loyalty Summit EMEA.

The panel explores technological solutions for the future of personalized loyalty, how to maximize earning across the memberbase, and how technology can support tailor-made loyalisation approaches.

More Miles: Unlocking Loyalty with Skywards + Skywards Everyday

Gerald takes us on a journey what "More" we will see at Miles & More …

The panel explores the right balance in loyalty programs and deals with the following aspects: The distinction between being relevant versus overly personalized, how brands can ensure their personalization strategies deliver meaningful value to customers, avoiding the pitfalls of irrelevant or intrusive personalization while maintaining trust, how data and AI can help brands refine their focus on delivering relevant loyalty experiences, and development of longterm-loyalty vs. short term transactions.

Loyalty Summit EMEA Chair Harald Deprosse will share observations from today's sessions and give a brief preview on what's to come for Day 2.

Open to all conference registrants. Continue the conversations and join us for cocktails and nibbles!

Loyalty Summit EMEA Chair Harold Deprosse kicks off Day 2 of the 2025 Loyalty Summit EMEA.

There are so many loyalty myths out there that people think are true but turn out to be rubbish. Join "loyalty veterans" discussing about true or false: Redemption increases collection? Airline loyalty programs have loads of data? Gamification will increase ROI?

Join Delphine from Flying Blue and Louise from Points for a candid fireside chat on what it takes to build a truly dynamic loyalty program. From member personalization and integrated marketing to new subscription products and international growth, hear how Flying Blue is evolving its approach to meet the changing expectations of travelers worldwide.

Strategic partnerships in the Loyalty and Financial Services world – How can these industries profit from each other and what is in for the customer?

Our expert panel discusses how Loyalty is more and more permeating into the daily life of customers, how Loyalty and Payment can grow more and more together, how Loyalty Strategies can be linked to Social Media Strategies, how communities can be built, how content focused engagement might increase Loyalty.

Cecilie, May & Havard takes us on the journey of Spenn so far and will also give an outlook on the road ahead.

Follow our panelists on a fascinating journey and learn all about new and revised commercial approaches within the business of Loyalty. New partnership models, new commercial business models, new commercial products & services.

Jill takes us on the journey of Kinective by United so far and will also give an outlook on the road ahead.

The panel explores how Loyalty, no longer being a silo in the organisations, now is cooperating and working together closely with other functions within the organization, in order to have a successful program for owner, parent company. • Revenue Management • Customer Service • Marketing • Product Management

Join Collinson and Salesforce and explore how AI is reshaping loyalty programmes by driving smarter decision-making, optimising customer engagement, and ultimately boosting profitability. From hyper-personalised offers to predictive modelling and intelligent agent support, discover how leading brands are using AI to turn loyalty from a cost centre into a revenue engine.

Loyalty Summit EMEA Chair Harold Deprosse wraps up the 2025 Loyalty Summit EMEA.