MarTech Nordic

Register in, enjoy a light breakfast and mingle!

In a world where AI can generate unlimited content, brands face a new challenge: how to remain distinctive when creativity is increasingly automated. Drawing on experience advising global companies, working at Harvard's Berkman Centre for Internet & Society, and being involved in the landmark Obama 'HOPE' poster intellectual-property case, Martin Adams explores how AI is reshaping creativity, ownership, and brand differentiation.

How AI agents are moving from optimization tools to operators of marketing execution; where autonomy drives growth and where it creates risk; what leaders must redesign in teams, processes, and governance to stay in control.

What changes when AI becomes part of how marketing operates, not just another tool. What happens when marketing leaders become AI builders, not just AI sponsors. How Barona built its first AI agent Jonne on Snowflake Cortex. How MarTech is freeing up 25% of marketers' time and what they are doing with it.

Why most Martech stacks produce data but fail to drive real decisions. How AI transforms data from insight into real-time action across channels. What it takes to move from reporting and dashboards to decision-driven marketing systems.

What happens when MarTech moves beyond campaign execution and starts driving better decisions? Nordic Leisure Travel Group shares how it turned customer data into measurable results – including 270% higher newsletter engagement and 4× higher conversion.

How to unify data and AI across the Martech stack to enable real-time decision making. Covers turning fragmented data into actionable intelligence that drives performance and growth, and breaking down silos between marketing and data to create a connected system.

How to build a unified customer-led journey engagement across markets. Connecting data and customer touchpoints to create a measurable and shared overview. The role of the public website as part of the customer journey today and tomorrow — lessons learned from a global website transformation in the AI era.

Most organizations have adopted AI tools — but few have redesigned how their teams work with them. The real competitive gap is no longer access to AI, but how effectively it is integrated into decision-making, workflows, and organizational structure. Drawing on work with leading brands and creative organizations, this session explores where AI integration breaks down — and what high-performing organizations do differently.

Why what you already know about your customers is your biggest AI advantage, and how to turn it into real business value. Explores how customer understanding, data and AI can translate into measurable marketing impact, and what it takes to move from potential to results.

AI is leveling the playing field and making differentiation harder than ever; what separates winning brands when content, creativity and execution are increasingly automated; how marketing leaders must rethink brand, creativity and competitive advantage in the AI era.

What actually works, what doesn't, and what leaders should do next. Are your AI gains real or are you just getting faster at the wrong things? From operators to orchestrators — how AI is redefining marketing roles and teams. A practical checklist for moving from scattered AI experiments to an AI-native marketing operating model.

Is the shift from CMO to CRO or Growth a transformation, or just a relabeling of the same responsibility? Why most organizations still measure activity while believing they are proving impact.