MMO CMA Agenda Roundtable Summit @ POSSIBLE Miami

Most marketing organizations are still built for a world that no longer exists. Dr. Omar Rodríguez-Vilá and Rebecca Messina outline what CMOs must redesign now, from structure and workflows to decision-making and accountability. This is not about org charts. It's about how marketing actually works.

Instead of maximizing multiyear returns, CMOs are often asked to optimize for short term performance—without a clear way to measure the true impact of tradeoffs. New findings from MMA's Brand as Performance work, including AT&T's latest results, show how brand investment drives measurable financial outcomes.

Ryan Gavin, CMO of Slack, and Claudine Cheever, CMO of Pinterest, pull back the curtain on what it looks like when the product underneath you evolves fast: how you re-architect your marketing infrastructure, reintroduce your brand to customers, and build a team culture that turns disruption into competitive advantage.

A peer discussion focused on what's real and what's hype. CMOs will share where they've moved beyond pilots, what broke along the way, and what it actually takes to embed AI into real workflows.

This session focuses on how the role is evolving in practice. How are leaders spending their time differently, making decisions differently, and navigating increased expectations across the enterprise?

This session focuses on how CMOs are redesigning teams, workflows, and resourcing models. Topics include the shifting role of in-house vs external partners and where AI is replacing or reshaping core functions.