Programmatic I/O Las Vegas

Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea.

In this keynote marketer session, Keurig Dr Pepper SVP of Connected Media Ben Sylvan will share how the beverage giant brings data, precision and personalization to the beverage giant's creative marketing.

In a rapidly evolving digital landscape, marketers are continuing to look towards authenticated reach to drive advertising impact across the open internet. Learn how to connect with high-intent audiences more efficiently using Amazon DSP's robust signals and the industry's largest in-home footprint across streaming apps.

The rise of AI-powered discovery, including search chatbots, has whittled away at publisher referral traffic. But AI also has the potential to open up new traffic and revenue streams, as publishers explore content licensing deals and partnerships with emerging ad platforms.

CTV is the key long-term opportunity in the advertising landscape. Yet as its addressable market expands, CPMs are normalizing, pushing publishers to differentiate their supply through levers like efficiency and measurement rather than price alone.

Presented by The Women in Programmatic Network (TWIPN). Learn how to land your first speaking opportunity with insider guidance from TWIPN leaders and conference organizers.

Join us for Speaker Office Hours – your chance to pick the brains of a few of our brilliant presenters in a casual, no-pressure setting.

Wall Street's love affair with digital advertising has been anything but steady – and the winners and losers are shifting fast. Google's grip is loosening, The Trade Desk has surged (and slumped) and Amazon is muscling in as a force well beyond retail media.

Bayer underwent a multi-year journey to in-house programmatic and spent more on digital media. And the results are striking. Digital is now driving an unprecedented number of sales.

Break bread and catch up on the day with other attendees at our networking lunch.

As programmatic ecosystems become increasingly complex, SPO has evolved from a buzzword to a core programmatic strategy. Katie Evans, President of Operations at Magnite, will explore the rise of ad tech consolidation, the importance of direct connections between buyers and sellers.

CMOs are early adopters of generative AI, with nearly 70% of marketers experimenting with tools or hatching plans to implement AI over the next six months. Gartner VP Nicole Greene shares how to move beyond operational efficiency use cases.

A no-holds-barred fireside chat with Alvaro Bedoya, the former FTC commissioner who's fighting the Trump administration over his illegal firing earlier this year. Expect a candid conversation about consumer protection, ad tech in the crosshairs, the future of privacy and why standing up to political pressure matters.

An intimate conversation with Tatari's CEO sharing a unique perspective on the shifting dynamics of TV and programmatic advertising, exploring identity, CTV, AI, and evolving performance standards.

Audio reaches consumers during screen-less moments, like commuting and cooking, and captures 25% of media time. Yet audio only gets 8% of ad budgets. This panel explores the current audio opportunity, what's holding marketers back, and what innovation needs to happen to make 2026 'The Year of Audio.'

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Join The Women in Programmatic Meet-up. Network with women in the industry, make connections and discover a support system for career advancement.

As AI disrupts every corner of advertising, the rules for building lasting connections are being rewritten. In the future, brand measurement won't just be important — it will be the competitive advantage.

Programmatic is coming for CTV. From supply path optimization in CTV to measurement, targeting and transparency, there's work to be done to streamline programmatic progress.

Live events are the most dynamic, demanding, and valuable environment in CTV. Join Google's Shane Peros and BCG's Don Massoni as they unpack how programmatic infrastructure must adapt to the complex realities of live CTV.

AI isn't just transforming agencies – it's rewriting the entire playbook. Join leaders from three top agencies as they reveal how they're harnessing AI to reshape strategy, boost performance and future-proof their business.

Gather with fellow #PROGIO attendees for our opening night party. Enjoy apps, drinks and some fun with old and new friends alike.

The digital marketing industry's biggest night! Join us as we crown this year's AdExchanger Awards winners live on stage.

Step into the Live Exchange for some networking, idea sharing and a cup of coffee or tea.

Aroma Joe's is one of America's fastest-growing QSRs, and CMO Carrie Riley will share the secrets behind scaling a brick-and-mortar shop through digital, blending programmatic CTV, direct-to-publisher deals and high-impact broadcast.

Hillary Slattery, Senior Director of Programmatic, Product at IAB Tech Lab, breaks down the messy, magical process of the 'programmatic-ing' of CTV, covering transparency, curation, signal sharing, measurement gaps.

Measurement has never been this fast, and it's getting faster. This session explores how new modes of measuring media via marketing mix modeling are changing the way advertisers regard publishers' inventory.

The promise of CTV is tremendous, but realizing its full potential remains complex. Cadent will explore the root causes of fragmentation and provide a practical framework to bring greater clarity to CTV investments.

AI is transforming advertising by redefining how marketers drive outcomes, maximize ROAS, and reach audiences with precision. Epsilon and Proximic by Comscore share how they're applying AI and privacy-first innovation to deliver performance at scale.

AI agents are redefining programmatic advertising. In this interactive session, you'll build your own AI agent to power media planning and activation, integrating with Dstillery's Multimodal AI tools for discovering, creating, and activating AI audiences.

Catch up with fellow attendees over some refreshments and have another opportunity to meet with our Live Exchange partners.

Presented by The Women in Programmatic Network (TWIPN). Learn how to land your first speaking opportunity with insider guidance from TWIPN leaders and conference organizers.

Join us for Speaker Office Hours – your chance to pick the brains of a few of our brilliant presenters in a casual, no-pressure setting.

Think you know your JSON from your VAST? Step into the trivia arena for a fast-paced challenge where ad tech history, acronyms, and oddball company names collide.

AI is disrupting agency workflows and processes. Two ad agencies, Butler/Till and WPP Media, share how they're using AI for planning, research, creative and optimization.

This session explores how Movado & WITHIN are redefining measurement, moving beyond siloed metrics to a unified view of impact across the customer journey, including aligning KPIs with each funnel stage.

Over $700 billion will be spent in digital ad auctions this year. Ben Hovaness, OMD Worldwide's chief media officer, will reveal what really happens under the hood and introduce a cross-industry effort to establish transparency standards.

The content publishing space is undergoing a significant transformation. Jason White created a system of AI agents keeping users dwelling, scrolling and transacting by leveraging the power of LLMs.

CTV has long been hailed as the future of video advertising, but advertising dollars haven't followed consumer adoption at the same pace. Exploring 3 key reasons why and how AI will remove those hurdles in the next 18 months.

Pairing programmatic media with retail media data can bring the best of commerce and media together. Attend this workshop to learn how to seamlessly bridge the upper and lower funnel by putting retail data and media to work.

Break bread and catch up on the day with other attendees at our networking lunch.

Attribution expert Madan Bharadwaj (M-Squared) and a marketer break down the core building blocks of modern marketing measurement through a real-world case study.

Sell-side packaging is the new normal in the programmatic supply chain. Jounce Media's Chris Kane explains how curated deal IDs are packaged and priced, the most common pitfalls for buyers, and how publishers can maximize curation revenue.

Retail media is redefining how brands reach shoppers. This fundamentals session demystifies the retail media landscape and clarifies how objectives, data, buying, measurement and creative differ from national campaigns.

Video represents 90% of the world's data. This session reveals how multimodal AI is cracking the video code, teaching machines to recognize emotions, detect brand logos, understand spoken sentiment, and identify the perfect moment for contextual ad insertion.

Seedtag's Jon Wallett and Charlotte Diemer break down the five unmissable elements shaping omnichannel in 2025, and why neuroscience is the secret to capturing attention, building trust, and driving results in a privacy-first world.

When data providers, SSPs, and agencies collaborate, the result is smarter targeting, stronger signals, and higher-quality media. This panel highlights the 'when and why' of supply-side data curation.

Find your people! Meet-ups for Publishers, Agencies, Brand Marketers, The Women in Programmatic Network and Investment Seekers.

SPO 2.0 is bigger than efficiency: it's about insights, understanding your partners, and setting your own standards to mitigate risk. SPO can directly inform brand safety and suitability decisions.

Advertisers and their agencies are navigating a sea of change thanks to macroeconomic influences, AI innovations and pressures to perform. Lauren Fisher discusses major influences facing agencies and brands.

With dozens of alternative IDs promising scale, accuracy and interoperability, this workshop digs into the questions advertisers should be asking about testing accuracy and setting standards.

Arete Research's Richard Kramer and Rocco Strauss provide the investor's perspective on margins slimming, AI disrupting open web traffic, Google facing antitrust shakeup, and what these transformations mean for the business.

Colgate is thinking of its retail media and programmatic media more holistically. Join Colgate director Keith Lehman and WPP Media's Luiz Braz to learn how they are unifying their approach across programmatic and retail media.

After two days of learning at Programmatic IO, the AdExchanger editorial team will recap the most newsworthy moments and memorable takeaways from the event during a live podcast recording of The Big Story.