RetailMediaX

Collect your badge, enjoy coffee and pastries, and start networking right away.

Three rapid-fire 15-minute presentations followed by a moderated discussion. Join groundbreaking AI trailblazers as they take to the stage to deliver a uniquely focused perspective on the role of AI in retail commerce.

AI in the Hands of the Customer: Adapting to New Consumer Super Powers. Explore how consumers armed with the latest in AI—search agents, social discovery, and autonomous shopping tools—are fundamentally shifting the relationship with retailers and brands.

Retail Media is now part of the modern retail and brand landscape. RMNs have become a significant revenue driver for retailers. This opening panel will bring real perspectives from both the brand side and retail side of retail media who will tell us how to build the next era of retail media.

AI and the Hands of the Retailer: AI to Attract and Convert. Explore how consumers armed with the latest in AI are fundamentally shifting the relationship with retailers and brands.

AI for Operational Efficiency: Transforming Teams and Processes. Dive into the operational transformation powered by AI - supercharged teams, enhanced speed and quality, better processes, and entirely new functions.

The 2026 Retail Media Report marks the shift in retail media from its initial startup phase to a period where it must scale and deliver on its promise. The panel will address the reality of this new landscape and examine what European brands, retailers, and technology firms must build now to remain competitive.

AI for Enterprise Transformation and Value Creation. This panel of trailblazers will examine the bigger strategic question of how AI changes the business model itself.

Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge.

AI can rewrite how Retail Media operates. From agentic commerce to dynamic creative and in-store activation, new ideas and capabilities will define the industry's next chapter.

Brands are becoming more selective about where they commit their spend. RMNs must clearly define their role and positioning. We discuss the practicalities of identifying your network's competitive edge and how to communicate that value to brands advertisers.

As retail media partnerships continue to evolve, data collaboration has become both more valuable — and more complex. This session explores how data clean rooms can be optimised beyond safe data sharing, to unlock smarter targeting, better measurement and incremental growth.

In this fireside chat, Colin Lewis is joined by Ines Catão, Retail Media Director at Worten, for an in-depth conversation about building a marketplace-powered retail media business in an emerging market.

Using data and insights to inform creative decisions without reducing creativity. Exploring how creativity is influencing the customer journey - conversion, incrementality and loyalty.

Removing silos to avoid fragmented planning and duplication of effort and spend. Integrating planning cycles, investment and measurement to drive growth across connected commerce.

This session examines how advertisers can move beyond siloed tactics to align Sponsored Ads, DSP, video and data signals to drive discovery, consideration and conversion while delivering measurable, sustained sales impact.

This session looks at how retailers use first-party data to improve the shopper experience, strengthen loyalty, increase lifetime value, and improve decisions across trading, marketing and product.

1st party shopper data is one of the most powerful assets in retail media. This session tackles the practical reality of turning insight into action by connecting behaviour, intent and context signals to smarter audience activation.

AI agents are beginning to shop, search and make decisions on behalf of consumers, ushering in the era of agentic commerce. This panel cuts through the hype to explore what agentic commerce really means for retail media today.

Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.

Everyone in retail media talks about data — but having data isn't the same as using the right data, in the right way. This session explores why identity must come first, how to separate good data from bad, and what's really required to show measurement and incrementality.

We'll unpack how first-party data can be used to move retail media from fragmented activation to a more connected, performance-driven approach.

Explore how AI-driven decisioning is connecting retail media across the funnel, optimising relevance and performance across digital and physical touchpoints.

Commerce Media Networks are the 'new kids on the block' in media. Find out what they offer and what they can deliver, including transparency, measurement, creative, AI-driven decisioning, and integration with broader media plans.

Instead of talking about measurement, this panel will get into the detail of what to do and how to do from both the brand and retailer perspective.

Retail Media is onsite, offsite and instore. How can you find partners that really understand each part of retail media and how it fits together?

Our closing keynote panel brings together global retail media pioneers to challenge how the industry thinks about its next chapter. Drawing on lessons from leading markets across Europe, the discussion will explore how retail media is evolving into a broader commerce media ecosystem.

The session will explore how AI-powered optimisation helped unlock the value of first-party data, improve ad relevance for shoppers, and significantly increase return on ad spend for brands.

The Seven Challenges for Retail Media are an annual report written by Colin that are based on his insights and ideas coming from working with brands and retailers around the world.

A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close.