RetailX CTV Summit

From CTV to addressable, streaming to programmatic linear—this opening session cuts through the jargon to show what's working, what's stalling, and where the biggest opportunities lie in a fast-changing TV landscape.

Discover how brands are using first-party data, geo-targeting, and AI-powered analytics to turn campaigns into conversions—and why retail media is the missing piece of the TV advertising puzzle.

CTV is no longer a separate, foreign channel, but thanks to digital connections and platforms, and the evolution of retail media, it's now within scope and a necessity for all D2C professionals. Now is the moment to broker a commercial mind-share between all the major players, from channel owners, agencies, platforms, tech providers with the brands and advertisers.

Interactive ads, QR codes, and voice-activated formats are redefining TV. This session shows how brands can transform passive viewers into active shoppers in real time.

As the TV landscape rapidly evolves, brands and retailers are navigating a shift from traditional linear campaigns to a dynamic, data-rich ecosystem of Advanced TV. This opening session offers a high-level view of the macro trends shaping the future of television advertising.

Three, rapid-fire, 15-minute presentations, followed by a moderated discussion. Join three, groundbreaking AI trailblazers as they take to the stage to deliver a uniquely focused perspective on the role of AI in retail commerce.

Learn how to build TV campaigns that connect seamlessly with digital, retail media, and in-store channels—driving consistent engagement across the customer journey.

In today's fragmented media landscape, leveraging data is the key to cutting through the noise and reaching the right consumers with precision. This session dives into how brands and retailers can harness first, second, and third-party data to plan and activate smarter TV campaigns across CTV and other Advanced TV environments.

AI in the Hands of the Customer: Adapting to New Consumer Super Powers. Explore how consumers armed with the latest in AI—search agents, social discovery, and autonomous shopping tools—are fundamentally shifting the relationship with retailers and brands.

How Back Market used CTV to tackle trust head-on and reframe how people feel about refurbished tech. The creative thinking behind taking a digitally native brand onto the biggest screen in the home.

Coffee, conversations, and connections.

In a fragmented media world, every impression must count. This panel unpacks how advertisers are cracking measurement across platforms and making incremental reach the new gold standard.

As we launch our first Connected TV 2025 report, this expert panel will unpack the latest insights and explore the emerging media landscape of CTV, where every screen is a storefront, every impression is accountable, and every player must rethink how they create and capture value.

AI and the Hands of the Retailer: AI to Attract and Convert. This discussion will shine a light on the most innovative retailer-built AI solution - apps, site features, chatbots, and personalisation engines.

Networking continues over lunch.

TV advertising is no longer a passive viewing experience—it's becoming a dynamic, two-way interaction. In this session, we'll explore the creative frontier of Advanced TV, where formats like QR codes, voice-enabled ads, and dynamic creatives are transforming how brands engage viewers.

AI for Operational Efficiency: Transforming Teams and Processes. Dive into the operational transformation powered by AI - supercharged teams, enhanced speed and quality, better processes, and entirely new functions.

AI for Enterprise Transformation and Value Creation. This panel of trailblazers will examine the bigger strategic question of how AI changes the business model itself.

Retail media is rapidly becoming a cornerstone of today's advertising, and CTV is the new frontier. This session will deep-dive into how broadcasters, brands, and retailers can harness the power of Connected TV to integrate their retail media strategies.

A final chance to meet, mingle, and enjoy refreshments as we bring the day to a close.

TV advertising is a critical piece of a broader omni-channel brand strategy—interwoven with digital, retail media networks, social platforms, and in-store experiences. This session provides a playbook to design cross-platform TV campaigns.

As streaming evolves from subscription-led models to a mix of SVOD, AVOD, FAST and hybrid tiers, platforms are unlocking new ways to monetise audiences. This session explores how streaming is turning engagement into measurable outcomes.

Where does attention really live? Samsung Ads walks us through a consumer's daily media journey, revealing when and where brands can cut through the noise.

In a fragmented viewing landscape, accurate and actionable measurement is more critical—and more complex—than ever. This panel will explore how advertisers are tackling the challenge of measuring performance across multiple platforms.

In an era of shrinking attention spans and increasingly fragmented audiences, short-form TV content is proving to be a powerful tool for brands and retailers.