SubscriptionsX

Three rapid-fire 15-minute presentations, followed by a moderated discussion. Join three groundbreaking AI trailblazers as they take to the stage to deliver a uniquely focused perspective on the role of AI in retail commerce.

Recurring grows when brands get the fundamentals right: using data to drive retention, giving customers control instead of locking them in, and expanding value beyond the base subscription. In this threenote, our speakers share three practical angles on how to strengthen recurring income without chasing growth at any cost.

AI in the Hands of the Customer: Adapting to New Consumer Super Powers. Explore how consumers armed with the latest in AI are fundamentally shifting the relationship with retailers and brands.

Many subscription businesses optimise acquisition and ignore everything after it. This session maps the full subscriber lifecycle — onboarding, engagement, renewal, recovery — and shows where the overlooked performance gains actually sit.

Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge

AI and the Hands of the Retailer: AI to Attract and Convert. How can I use AI to create better experiences for my customer?

Sector insights: The latest report findings, key trends and analysis into the Subscriptions Market. This session, based on the latest sector and market information, looks at the key trends in this market, from customisation options to alternative payment methods.

You've built a subscription business. Now what? We examine how businesses identify, package and sell additional recurring revenue layers that customers will actually pay for, using The Economist Group's move beyond content into B2B services as a case study in strategic expansion.

AI for Operational Efficiency: Transforming Teams and Processes. How can I use AI to work better inside our business?

Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.

AI for Enterprise Transformation and Value Creation. How is AI transforming the business model itself?

If you could design a recurring revenue business from scratch, what goes on the planning list? The product architecture, pricing logic, tech stack and operational foundations. Plenty here for companies adapting existing models, too.

A practical look at how top retail brands use brand building and performance marketing together to drive recurring revenue outcomes, from efficient acquisition and conversion through to stronger retention and lifetime value

Beyond acquisition and conversion lies a revenue problem most retail subscriptions ignore: involuntary churn. When payment infrastructure fails, willing customers disappear without warning. This panel reveals how leading retail brands treat payment performance as a strategic priority.

Pricing isn't just about what you charge. It's about how you structure tiers, package features, and protect margin whilst giving members clear reasons to stay and upgrade.

Membership only works when customers feel they're getting more than a transaction. That can come from access, belonging, service, experiences, or ongoing value that's easy to use and hard to replace. This threenote looks at what makes community and membership models stick.

Your members are already engaged and trusting. So why is the membership fee your only revenue line? This session looks at how to build premium tiers, paid services, partner deals and commercial extensions that grow revenue without growing the member base.

Subscription models have long optimised a single relationship: brand to human. That's changing. AI agents are starting to browse, evaluate, purchase and manage subscriptions on users' behalf.

Most businesses treat subscriptions as recurring transactions. The ones that win treat them as ongoing relationships. This session explores the mindset shift required to build true membership models.

Too often, we see membership teams run on renewal rates and instinct. The best use predictive analytics and real-time data to spot churn early, personalise the experience and identify which benefits actually drive retention.

The most successful DTC brands are moving toward a hybrid approach. This blends 'Replenishment' (getting the same coffee every month) with 'Membership' (paying for access, free shipping, and exclusive drops).

How bundling across your own products and through external partnerships can unlock new audiences whilst protecting value, pricing integrity and recurring revenue performance.

Sports brands don't sell products - they sell identity. Fans don't just buy, they belong. Chris Duncan explores what brands can learn from how sports properties build loyalty.

Loyalty isn't built with points alone. It's built when customers come back because the value is clear, the experience feels reliable, and the brand becomes part of their routine. This threenote looks at three practical loyalty engines.

Loyalty programmes generate vast first-party data. Most of it is wasted. This session examines what AI is actually delivering for loyalty teams now — predicting lapse, personalising rewards in real time and recovering revenue before it's lost.

Points balances and spend thresholds keep customers returning. But do they keep them caring? This session examines what shifts customers from calculated loyalty to emotional commitment.

Loyalty isn't built on rewards programmes or engagement tactics - it's built on customers actually understanding why they should stay. Kunle Campbell shows how complexity quietly erodes retention.

Single-brand loyalty is hitting its ceiling. Customers belong to 19 programmes but use fewer than half. The brands breaking through build partnership models that extend value across complementary brands.

When every brand claims authenticity and AI floods channels with content, trust becomes the differentiator. This panel examines how subscription businesses earn and protect customer trust through transparent communication.

Why delivery performance and returns experience shape retention and loyalty, and how 'back-office' operations can become loyalty features customers feel.

When marketing, product, tech, and operations operate in silos, there is a real risk that it could jeopardise not only acquisition and retention, but also brand experience and growth.