The 32nd Annual Marketing Partner Forum

Please join us for lunch as we officially launch our program.

As the power dynamics in the legal industry veer decidedly to talent, competitive advantage and continued growth lies in law firms' ability to respond to changing needs and demands of its people. For leaders–anyone who has influence over another–the way we engage, motivate and reward our teams is paramount.

Attorneys who pride themselves in deepened client engagement note that client listening programs provide them with insight into the minds of their clients that they might not otherwise have an opportunity to engage. Clients also speak to their benefit, noting that asking for their feedback makes them feel valued by their firm.

In 1994, a jest named 'The Six Degrees of Kevin Bacon' became a game about the power of networks. Though the game was played ahead of widespread use of the worldwide web, it made clear that connections to almost anyone were within reach.

Effectively communicating a firm's value is both an art and a science, especially amid rising costs and market pressures. As law firm leaders navigate the delicate balance between client expectations and the firm's pricing strategies, understanding the ripple effects of these decisions is critical.

The law firm sales pitch is an integral part of dealmaking, so much so that some lawyers may rarely alter their pitch styles, even if they may produce limited success. In a time where the introduction of AI opens an opportunity for firms to stand out as market leaders, lawyers need to make sure they can clinch the deal with a proper pitch.

The adage 'communication is key' has no exception when it comes to the workplace. In order to be a part of a successful firm, lawyers and their marketing teams must establish strong lines of communication and collaboration.

Join us for an afternoon during one of the following activities: cheese-making workshop, BR Cohn Winery tasting, or Benziger Family Winery biodynamic estate tour.

Please join us for cocktails and canapés as we reflect upon the day's discussions. Significant others are welcome.

Please join peers and industry colleagues for a networking breakfast.

A comprehensive exploration of issues pertinent to the current and future state of the legal industry. In an environment currently challenged by international conflict and a domestic political tug-o-war, law firms have shown strong acumen in adjusting their financial footing to balance themselves on the shifting sands of legal service demand.

There is little doubt that the competition for top talent in the legal industry is fierce. This session explores how firms can further promote lawyer retention in a culture where individuals are constantly chasing the next opportunity.

Please join peers and industry colleagues during our networking luncheon.

In the current business landscape, episodes such as cyber breaches are becoming common place. What next steps should a firm's marketing department take when it comes to an issue or crisis that has the potential to bring further damage to the firm?

Referrals aren't just an opportunity to obtain new clients but stand as a testament to the firm's expertise. This session explores how firms can further innovate in referral strategies for sustained growth and client acquisition.

Amid rising client expectations, law firms, traditionally focused on rate increases for growth, are looking for new strategies that align business development activities with measurable revenue outcomes.

We are pleased to welcome Billy Beane, Senior Adviser to Oakland Athletics Owner John Fisher, as this year's keynote speaker. Beane's winning management methods center upon the identification of undervalued assets towards the goal creating and sustaining a competitive advantage.

The continued development of Generative AI offers exciting opportunities for law firm marketing teams. This session explores several case studies of firms using AI to reshape their approach to thought leadership.

Client expectations and behavior continue to evolve at a rapid pace, shaped by advancing technology, shifting economic conditions, and a growing emphasis on personalized and meaningful interactions. Join us to discuss how CMOs are exploring the evolution of client teams.

Please join us for cocktails and canapés. Significant others are welcome.

Please join peers and industry colleagues for a networking breakfast.

As client bases expand, marketers are faced with the Sisyphean task of managing existing clients and new leads on their own. The session will focus on how firms can smartly keep up with market trends of AI automation while still establishing meaningful and built-to-last client relationships.

In the age of clicks, taps, and views, data is its own form of information capital, revealing empirical market trends with speed and precision. This session explores data analysis both internally and externally for law firms.

Dogma is the enemy of the modern law firm. How can firms keep up with the developmental need to change and reorganize without becoming too disruptive? For firms undergoing major reorganizations, how can teams restructure in a manner that activates change but continues productivity?

Currently, the Silent Generation, Baby Boomers, Gen X, Millennials, and Gen Z are participating members of the workforce, totaling five generations. How can law firms appropriately navigate this, capitalizing on each generation's strengths and positions in the workforce?

Please join us for cocktails as we conclude this year's program. Significant others are welcome.