WOO APAC
The World Out of Home Organization's APAC Regional Forum brings together OOH industry leaders from across Asia-Pacific and beyond to discuss growth, innovation, measurement, and digital transformation in the out-of-home advertising sector.
- Dates
- Nov 5 – Nov 7, 2025
- Location
- Seoul, South Korea
- Industry
- OOH
Event Sponsors
2 sponsors on record
Welcome Cocktail Reception Sponsor· 1
Broadsign
broadsign.com
After Dinner Drinks Sponsor· 1
SBS M & C
Sponsor figures are recorded as published, not independently guaranteed.
Listed here as a sponsor and something is wrong? Report a correction.
Speakers
40 speakers on record
keynote· 1
Tom Goddard
President, World Out of Home Organization
panelist· 16
Aileen Ku
General Manager, Perion (Hivestack) China
Annie Rickard
Managing Partner, OOH Capital
Blair Robertson
ASEAN & Australia Region Manager, Daktronics
Duck-hwan Min
Vice President, CEO Office, Plan B Media PCL
Hammad Benjelloun
CEO and founder, AiOO Technologies
Henrietta Shakespeare
Chief of Staff, MMG Group
Ichiro T. Jinnai
President, Perion Japan
Jeff Kwek
CEO, Moove Media
Jeff Rushton
Co-Owner, President & CEO, Media Resources
Jeslyn Tan
Chief Executive Officer, Ideation Studio / Association of Advertising & Marketing Singapore (AAMS)
Luke Adams
Director, Enterprise Solutions APAC, Vistar Media
Maud Moawad
CEO & Co-Founder, Seventh Decimal
Pawan Bansal
Former Chairman, Indian Outdoor Advertisement Association (IOAA) / Board Member, World Out Of Home Organization
Richard Pétignaud
Managing Director, Bravo Media
Takayuki Owada
Manager, JR East Marketing & Communications, Inc.
Tianye Wang
Managing Director, BOE Technology Group
moderator· 4
Angie Cutter
Managing Director APAC | Strategic OOH Media Specialist, billups
Antonio Vincenti
Founder and CEO, Pikasso
Gideon Adey
CEO, GurOoh
Laetitia Lim
CEO, Quividi
speaker· 18
Adam Garrity
Head of Global OOH, dentsu
Agung Prihambodo
Vice Chairman, AMLI - Indonesia National OOH Association
Ben Milne
Chief Executive Officer, APAC, billups
Charles Parry-Okeden
Independent Chair, OMA
Daewon Kim
CEO & Founder, PODO Media Network
Daisuke Takahashi
General Manager, Media & Content Transformation Office, DENTSU INC.
Dino Burbidge
CEO, Dinova Ltd.
Dr. Daniel Hofer
Former Executive Board Member, JCDecaux
Elizabeth McIntyre
CEO, Outdoor Media Association and MOVE Australia
Hun Choi
EVP, Head of Solution Division, Cheil Worldwide
Jake Jooyeol Lee
Head of Media Business & B2G Team, ALL IS WELL
Jim Liu
CEO / Partner, BNR Communications / OOH Capital
Kai-Marcus Thäsler
Managing Director, FAW e.V. (OOH Association Germany)
Sil Jin
Founder and CEO, CUZ
Tomohiro Takagi
President and CEO, LIVE BOARD
Tony Heng
President, Stellar Ace
Veronica Ong
Sales Director for Southeast Asia, Broadsign
Woo Chang-hoon
Chairman, Korea OOH Association
host· 1
Anna-Maria Pisano
Events Director, World Out of Home Organization
See your name listed as a speaker? Read how we source this and how to have it removed.
Agenda
40 sessions on record
Day 1
National Associations Meeting
12:00 PM - 3:30 PM
Registration Opens
2:00 PM - 7:00 PM
Seoul OOH City Tour
4:00 PM - 6:30 PM
Welcome drinks & Canapé
7:00 PM - 8:30 PM
Day 2
Welcome coffee & tea
8:15 AM - 8:45 AM
Introduction
8:45 AM - 9:00 AM
Speakers: Anna-Maria Pisano
OOH - The Last Heroic Medium
9:00 AM - 9:30 AM
Speakers: Tom Goddard
OOH Renaissance
9:30 AM - 9:50 AM
Speakers: Hun Choi
Future of DOOH: Korea's Rise, Asia's Next Step
10:00 AM - 10:20 AM
Speakers: Woo Chang-hoon, Daewon Kim
The Key Success Factors For Further OOH Growth
10:20 AM - 10:40 AM
Speakers: Dr. Daniel Hofer
Global Brands buying into Korea
11:15 AM - 11:35 AM
Speakers: Adam Garrity
Unlocking the Creative Code
11:35 AM - 11:55 AM
Speakers: Dino Burbidge
Move 2.0 and the Importance of Audience Measurement in OOH
11:55 AM - 12:15 PM
Speakers: Elizabeth McIntyre
The Power behind OOH Industry Growth – National Associations
12:15 PM - 12:35 PM
Speakers: Charles Parry-Okeden
What's Now? The largest & fragmented OOH market, China
12:35 PM - 12:55 PM
Speakers: Jim Liu
Buffet Lunch
1:00 PM - 2:30 PM
Exploiting the Growing Retail Media Opportunity
2:30 PM - 3:00 PM
Speakers: Laetitia Lim, Jeslyn Tan, Henrietta Shakespeare
Coordinating Our Approach to Regulatory Restrictions in OOH
3:00 PM - 3:20 PM
Speakers: Kai-Marcus Thäsler
Best Practice of Public-Private Collaboration in Urban DOOH
3:20 PM - 3:35 PM
Speakers: Jake Jooyeol Lee
Networking Coffee Break
10:45 AM - 4:00 PM
OOH is Silent Storyteller
4:00 PM - 4:20 PM
Speakers: Agung Prihambodo
Challenges and Innovations in DOOH Hardware
4:25 PM - 4:50 PM
Speakers: Antonio Vincenti, Jeff Rushton, Blair Robertson, Tianye Wang
Wrap up and Close Day One
4:50 PM - 5:00 PM
Speakers: Tom Goddard
Celebration Dinner
7:30 PM - 10:00 PM
After Dinner Drinks
10:00 PM - 12:00 AM
Day 3
Welcome coffee & tea
8:15 AM - 9:00 AM
Welcome Back
8:55 AM - 9:00 AM
Speakers: Anna-Maria Pisano
Day Two Opening
9:00 AM - 9:05 AM
Speakers: Tom Goddard
OOH Growth in SE Asia Through AI
9:05 AM - 9:25 AM
Speakers: Ben Milne
Beyond Billboards: DOOH as a Value Creator for Urban Assets
9:25 AM - 9:40 AM
Speakers: Sil Jin
Transit Media Reimagined
9:50 AM - 10:15 AM
Speakers: Angie Cutter, Pawan Bansal, Jeff Kwek, Takayuki Owada, Richard Pétignaud
Women in WOO: Continuing to Drive Change through Inclusion
10:15 AM - 10:30 AM
Speakers: Anna-Maria Pisano, Angie Cutter, Laetitia Lim, Maud Moawad, Annie Rickard
Networking Coffee Break
10:30 AM - 11:00 AM
The Path to Delivering Universal OOH Audience Measurement
11:00 AM - 11:30 AM
Speakers: Gideon Adey, Ichiro T. Jinnai, Daewon Kim, Elizabeth McIntyre, Maud Moawad
Next Starts Now - From Measurement to Cross-Media Standards
11:30 AM - 11:50 AM
Speakers: Tomohiro Takagi, Daisuke Takahashi
Transforming OOH Media Buying: Insights from a Real-World Success Story
11:50 AM - 12:05 PM
Speakers: Veronica Ong, Tony Heng
Is the programmatic promise being realised in APAC?
12:05 PM - 12:35 PM
Speakers: Annie Rickard, Luke Adams, Hammad Benjelloun, Aileen Ku, Duck-hwan Min
Future Trends that will shape OOH
12:35 PM - 12:55 PM
Speakers: Dino Burbidge
Close of Day 2 and Finale
12:55 PM - 1:15 PM
Speakers: Tom Goddard
Lunch
1:15 PM - 3:00 PM