Youth Marketing Strategy

With HFSS regulations tightening, food and drink brands face a fresh challenge: how to market to young people authentically without losing impact? At this interactive roundtable, we'll discuss how to turn compliance into a creative advantage - showing how brands can harness the power of storytelling to craft meaningful stories that resonate, build cultural relevance and drive engagement - all while staying fully HFSS-compliant.

Real student voices, in the room, on demand. We're giving YMS attendees exclusive access to live, in-person research sessions. This is your chance to put your most pressing questions directly to groups of outspoken, unfiltered students. Sign up for a private 30-minute session and soundboard smarter products, campaigns, and brand strategies, straight from the people you're trying to reach.

The conversations don't stop when the main event wraps up - join the YMS community for networking drinks in the venue.

With HFSS regulations tightening, food and drink brands face a fresh challenge: how to market to young people authentically without losing impact? At this interactive roundtable, we’ll discuss how to turn compliance into a creative advantage - showing how brands can harness the power of storytelling to craft meaningful stories that resonate, build cultural relevance and drive engagement - all while staying fully HFSS-compliant.

Real student voices, in the room, on demand. We're giving YMS attendees exclusive access to live, in-person research sessions to soundboard smarter products, campaigns, and brand strategies, straight from the people you're trying to reach. Sessions can be booked 4 weeks before the event.